Leveraging Facebook's Timeline for Maximum Impact and Reach

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Khaled Elahmad presented "Leveraging Facebook's Timeline for Maximum Impact and Reach" at Facebook Marketing Masters Workshop #SMMF2012

Khaled Elahmad presented "Leveraging Facebook's Timeline for Maximum Impact and Reach" at Facebook Marketing Masters Workshop #SMMF2012

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  • 1. 1 Leveraging Facebooks Timeline for Maximum Impact & Reach Time: 10:00 AM – 10:30 AM Khaled El Ahmad | Email: me@shusmo.me | Twitter: @Shusmo
  • 2. 2 Cover Photo should be 851pixels wide x 315 pixels talland less than 100 kilobytes Khaled El Ahmad | Email: me@shusmo.me | Twitter: @Shusmo
  • 3. 3 Cover Photo Guidelines No price or purchase information, such as "40% off" or "Download it at our website" Khaled El Ahmad | Email: me@shusmo.me | Twitter: @Shusmo
  • 4. 4 Cover Photo Guidelines No References to user interface elements, such as Like or Share, or any other Facebook site feature Khaled El Ahmad | Email: me@shusmo.me | Twitter: @Shusmo
  • 5. 5 Cover Photo Guidelines No contact information, such as web address, email, mailing address or other information intended for your Pages About section Khaled El Ahmad | Email: me@shusmo.me | Twitter: @Shusmo
  • 6. 6 Cover Photo Guidelines No calls to action, such as "Get it now" or "Tell your friends" Khaled El Ahmad | Email: me@shusmo.me | Twitter: @Shusmo
  • 7. 7 Shared Photo Shared Photos should be 403 x 403 pixels in size Khaled El Ahmad | Email: me@shusmo.me | Twitter: @Shusmo
  • 8. 8 Highlight Photo Highlight Photos should be 843 x 403 pixels in size Khaled El Ahmad | Email: me@shusmo.me | Twitter: @Shusmo
  • 9. 9 Milestone Photo Milestone Photos should be 843 x 403 pixels in size Khaled El Ahmad | Email: me@shusmo.me | Twitter: @Shusmo
  • 10. 10 Tab Page Tab Page should be 810 pixels in width Khaled El Ahmad | Email: me@shusmo.me | Twitter: @Shusmo
  • 11. 11 Messages Now you can get private messages from Page fans Khaled El Ahmad | Email: me@shusmo.me | Twitter: @Shusmo
  • 12. 12 Engagement Rate (ER) Above 1% Good | 0.5% - 0.99% Average | Below 0.5% weak Khaled El Ahmad | Email: me@shusmo.me | Twitter: @Shusmo
  • 13. 13 Average Post Engagement Rate Khaled El Ahmad | Email: me@shusmo.me | Twitter: @Shusmo
  • 14. 14 Content Strategy Post Content manually, avoid automation. Khaled El Ahmad | Email: me@shusmo.me | Twitter: @Shusmo
  • 15. 15 Content Strategy Actively provoke responses from fans, by using polls and questions. Khaled El Ahmad | Email: me@shusmo.me | Twitter: @Shusmo
  • 16. 16 Content Strategy Create Milestones for your brand. Khaled El Ahmad | Email: me@shusmo.me | Twitter: @Shusmo
  • 17. 17 Content Strategy Reply to all comments, wall posts and inbox messages. Khaled El Ahmad | Email: me@shusmo.me | Twitter: @Shusmo
  • 18. 18 Content Strategy Reposition photos in posts Khaled El Ahmad | Email: me@shusmo.me | Twitter: @Shusmo
  • 19. 19 Content Strategy Fill in the blank Khaled El Ahmad | Email: me@shusmo.me | Twitter: @Shusmo
  • 20. 20 Content Strategy Photo Caption Khaled El Ahmad | Email: me@shusmo.me | Twitter: @Shusmo
  • 21. 21 Content Strategy Tips Khaled El Ahmad | Email: me@shusmo.me | Twitter: @Shusmo
  • 22. 22 Content Strategy Quotes Khaled El Ahmad | Email: me@shusmo.me | Twitter: @Shusmo
  • 23. 23 Content Strategy Timely issues (Football game, earthquake,..) Khaled El Ahmad | Email: me@shusmo.me | Twitter: @Shusmo
  • 24. 24 Content Strategy Call to action Khaled El Ahmad | Email: me@shusmo.me | Twitter: @Shusmo
  • 25. 25 Questions? http://about.me/shusmo Khaled El Ahmad | Email: me@shusmo.me | Twitter: @Shusmo