Leveraging Facebook's Timeline for Maximum Impact and Reach

1 Leveraging Facebooks Timeline for Maximum Impact & Reach Time: 10:00 AM – 10:30 AM Khaled El Ahmad | Email: me@shusmo.me | Twitter: @Shusmo

2 Cover Photo should be 851pixels wide x 315 pixels talland less than 100 kilobytes Khaled El Ahmad | Email: me@shusmo.me | Twitter: @Shusmo

3 Cover Photo Guidelines No price or purchase information, such as "40% off" or "Download it at our website" Khaled El Ahmad | Email: me@shusmo.me | Twitter: @Shusmo

4 Cover Photo Guidelines No References to user interface elements, such as Like or Share, or any other Facebook site feature Khaled El Ahmad | Email: me@shusmo.me | Twitter: @Shusmo

5 Cover Photo Guidelines No contact information, such as web address, email, mailing address or other information intended for your Pages About section Khaled El Ahmad | Email: me@shusmo.me | Twitter: @Shusmo

6 Cover Photo Guidelines No calls to action, such as "Get it now" or "Tell your friends" Khaled El Ahmad | Email: me@shusmo.me | Twitter: @Shusmo

7 Shared Photo Shared Photos should be 403 x 403 pixels in size Khaled El Ahmad | Email: me@shusmo.me | Twitter: @Shusmo

8 Highlight Photo Highlight Photos should be 843 x 403 pixels in size Khaled El Ahmad | Email: me@shusmo.me | Twitter: @Shusmo

9 Milestone Photo Milestone Photos should be 843 x 403 pixels in size Khaled El Ahmad | Email: me@shusmo.me | Twitter: @Shusmo

10 Tab Page Tab Page should be 810 pixels in width Khaled El Ahmad | Email: me@shusmo.me | Twitter: @Shusmo

11 Messages Now you can get private messages from Page fans Khaled El Ahmad | Email: me@shusmo.me | Twitter: @Shusmo

12 Engagement Rate (ER) Above 1% Good | 0.5% - 0.99% Average | Below 0.5% weak Khaled El Ahmad | Email: me@shusmo.me | Twitter: @Shusmo

13 Average Post Engagement Rate Khaled El Ahmad | Email: me@shusmo.me | Twitter: @Shusmo

14 Content Strategy Post Content manually, avoid automation. Khaled El Ahmad | Email: me@shusmo.me | Twitter: @Shusmo

15 Content Strategy Actively provoke responses from fans, by using polls and questions. Khaled El Ahmad | Email: me@shusmo.me | Twitter: @Shusmo

16 Content Strategy Create Milestones for your brand. Khaled El Ahmad | Email: me@shusmo.me | Twitter: @Shusmo

17 Content Strategy Reply to all comments, wall posts and inbox messages. Khaled El Ahmad | Email: me@shusmo.me | Twitter: @Shusmo

18 Content Strategy Reposition photos in posts Khaled El Ahmad | Email: me@shusmo.me | Twitter: @Shusmo

19 Content Strategy Fill in the blank Khaled El Ahmad | Email: me@shusmo.me | Twitter: @Shusmo

20 Content Strategy Photo Caption Khaled El Ahmad | Email: me@shusmo.me | Twitter: @Shusmo

21 Content Strategy Tips Khaled El Ahmad | Email: me@shusmo.me | Twitter: @Shusmo

22 Content Strategy Quotes Khaled El Ahmad | Email: me@shusmo.me | Twitter: @Shusmo

23 Content Strategy Timely issues (Football game, earthquake,..) Khaled El Ahmad | Email: me@shusmo.me | Twitter: @Shusmo

24 Content Strategy Call to action Khaled El Ahmad | Email: me@shusmo.me | Twitter: @Shusmo

25 Questions? http://about.me/shusmo Khaled El Ahmad | Email: me@shusmo.me | Twitter: @Shusmo

Leveraging Facebook's Timeline for Maximum Impact and Reach

by MarketingatBahrain on Sep 15, 2012

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