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Social Media Masters  Business Seminar         Session 1:Introduction to Social Media           Abbas	  Alidina           ...
It AllBeganHere …
ThenVoicemailStarted…
Then Emailand InternetCame Along…
And	  Now	  We	  Have…	  
Internet	  Usage	  and	  Behaviors                                    	  
About	  Us	  Global	  Internet	  Users	  2	  Billion	  Internet	  Users	  out	  of	  a	  Global	  Popula5on	  of	  6.85	  ...
Media	  Consump?on	  by	  Time	  of	  Day	  (MENA)	  Internet	  Usage	  remains	  rela5vely	  high	  throughout	  the	  da...
What	  is	  Social	  Media?	  
What	  is	  Social	  Media?	  Social	  Media	  is	  a	  Conversa5on	  Online.	              •  Who participates?          ...
What	  is	  Social	  Media?	  The	  Concept	  
What	  is	  Social	  Media?	  The	  Concept	  
What	  is	  Social	  Media?	  The	  Concept	  
Social	  Media	  is	  more	  about	  Psychology	  and	     Sociology	  than	  it	  is	  about	  Technology 	  
Communica?on	  Timeline	  The	  Internet	  has	  impacted	  the	  way	  we	  communicate	  in	  our	  personal	  and	  bus...
Social	  Media	  for	  Business                                 	  
The	  3	  Types	  of	  Consumers	  1)	  The	  Tradi5onal	  Consumer	  
The	  3	  Types	  of	  Consumers	  2)	  The	  Online	  Consumer	  
The	  3	  Types	  of	  Consumers	  2)	  The	  Online	  Consumer	  
The	  3	  Types	  of	  Consumers	  3)	  The	  Social	  Consumer	  
The	  3	  Types	  of	  Consumers	  3)	  The	  Social	  Consumer	  
The	  3	  Types	  of	  Consumers	  3)	  The	  Social	  Consumer	  
Tradi?onal	  Business	  Communica?ons	                        Advertisers                      vs                      Con...
About	  Ms	   Tools	  Social	   U edia	  Just Because We Have Access to the Tools,What	  Will	  We	  Cover?	  Doesn’t Mean...
About	  Us	   ules	  of	  PR	  and	  Marke?ng	  The	  New	  R            OLD                                           NEW
Exercise:	  Understanding	  Customers	   What are the top 5 reasons why customers want to interact with you on Social Medi...
The	  Social	  Media	  Percep?on	  Gap	  
Regional	  Social	  Media	  Case	  Studies                                             	  
Case	  Study:	  Queen	  Rania	  “ Twisit	  Jordan”	  Promo5ng	  tourism	  to	  Jordan	  with	  Social	  Media.	  
Case	  Study:	  Wild	  Peeta	  “Were	  the	  open-­‐source	  Shawarma	  restaurant	  that	  shares	  decision-­‐rights	  w...
#BenihanaKUW	  
#Baras?	  Fiasco	  
#Baras?	  Fiasco	  
#Baras?	  Fiasco	  
Global	  Social	  Media	  Case	  Studies                                           	  
United	  Breaks	  Guitars	                                    - Dave Carroll
United	  Breaks	  Guitars	                                    - Dave Carroll
10	  Million	  Views	  Later…	                                         - Dave Carroll
Case	  Study:	  Ford	  Explorer	  Reveal	  For	  the	  first	  5me	  ever,	  Ford	  bucked	  tradi5on	  and	  turned	  to	 ...
Ques?ons?	          Social Media Masters         Business Seminar                Abbas	  Alidina                @AbbasAlid...
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Intro to Social Media | Social Media Masters Business Seminar

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Abbas Alidina presented Intro to Social Media | Social Media Masters Business Seminar #SMMF2012 #Bahrain

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Transcript of "Intro to Social Media | Social Media Masters Business Seminar"

  1. 1. Social Media Masters Business Seminar Session 1:Introduction to Social Media Abbas  Alidina @AbbasAlidina AbbasAlidina.com
  2. 2. It AllBeganHere …
  3. 3. ThenVoicemailStarted…
  4. 4. Then Emailand InternetCame Along…
  5. 5. And  Now  We  Have…  
  6. 6. Internet  Usage  and  Behaviors  
  7. 7. About  Us  Global  Internet  Users  2  Billion  Internet  Users  out  of  a  Global  Popula5on  of  6.85  Billion  (29%)  
  8. 8. Media  Consump?on  by  Time  of  Day  (MENA)  Internet  Usage  remains  rela5vely  high  throughout  the  day.   Survey source: Effective Measure and Spot On PR
  9. 9. What  is  Social  Media?  
  10. 10. What  is  Social  Media?  Social  Media  is  a  Conversa5on  Online.   •  Who participates? •  your Employers •  your Employees •  your Customers •  your Partners •  your Fans •  your Competitors •  your Investors •  your Critics •  and many others… •  The conversation is organic, it is not controlled
  11. 11. What  is  Social  Media?  The  Concept  
  12. 12. What  is  Social  Media?  The  Concept  
  13. 13. What  is  Social  Media?  The  Concept  
  14. 14. Social  Media  is  more  about  Psychology  and   Sociology  than  it  is  about  Technology  
  15. 15. Communica?on  Timeline  The  Internet  has  impacted  the  way  we  communicate  in  our  personal  and  business  lives.   Source: idfive.com
  16. 16. Social  Media  for  Business  
  17. 17. The  3  Types  of  Consumers  1)  The  Tradi5onal  Consumer  
  18. 18. The  3  Types  of  Consumers  2)  The  Online  Consumer  
  19. 19. The  3  Types  of  Consumers  2)  The  Online  Consumer  
  20. 20. The  3  Types  of  Consumers  3)  The  Social  Consumer  
  21. 21. The  3  Types  of  Consumers  3)  The  Social  Consumer  
  22. 22. The  3  Types  of  Consumers  3)  The  Social  Consumer  
  23. 23. Tradi?onal  Business  Communica?ons   Advertisers vs Consumers VIDEO
  24. 24. About  Ms   Tools  Social   U edia  Just Because We Have Access to the Tools,What  Will  We  Cover?  Doesn’t Mean We Have SomethingInteresting to Say…
  25. 25. About  Us   ules  of  PR  and  Marke?ng  The  New  R OLD NEW
  26. 26. Exercise:  Understanding  Customers   What are the top 5 reasons why customers want to interact with you on Social Media? 1.   2.   3.   4.   5.  
  27. 27. The  Social  Media  Percep?on  Gap  
  28. 28. Regional  Social  Media  Case  Studies  
  29. 29. Case  Study:  Queen  Rania  “ Twisit  Jordan”  Promo5ng  tourism  to  Jordan  with  Social  Media.  
  30. 30. Case  Study:  Wild  Peeta  “Were  the  open-­‐source  Shawarma  restaurant  that  shares  decision-­‐rights  with  our  followers.  Welcome  to  SHAREWARMA  2.0  ;-­‐)”  -­‐  @WildPeeta  
  31. 31. #BenihanaKUW  
  32. 32. #Baras?  Fiasco  
  33. 33. #Baras?  Fiasco  
  34. 34. #Baras?  Fiasco  
  35. 35. Global  Social  Media  Case  Studies  
  36. 36. United  Breaks  Guitars   - Dave Carroll
  37. 37. United  Breaks  Guitars   - Dave Carroll
  38. 38. 10  Million  Views  Later…   - Dave Carroll
  39. 39. Case  Study:  Ford  Explorer  Reveal  For  the  first  5me  ever,  Ford  bucked  tradi5on  and  turned  to  Social  Media  (with  Facebook  as  the  pla`orm)  to  exhibit  the  new  vehicle.  
  40. 40. Ques?ons?   Social Media Masters Business Seminar Abbas  Alidina @AbbasAlidina AbbasAlidina.com
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