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Abbas Alidina presented Intro to Social Media | Social Media Masters Business Seminar #SMMF2012 #Bahrain

Abbas Alidina presented Intro to Social Media | Social Media Masters Business Seminar #SMMF2012 #Bahrain

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    Intro to Social Media | Social Media Masters Business Seminar Intro to Social Media | Social Media Masters Business Seminar Presentation Transcript

    • Social Media Masters Business Seminar Session 1:Introduction to Social Media Abbas  Alidina @AbbasAlidina AbbasAlidina.com
    • It AllBeganHere …
    • ThenVoicemailStarted…
    • Then Emailand InternetCame Along…
    • And  Now  We  Have…  
    • Internet  Usage  and  Behaviors  
    • About  Us  Global  Internet  Users  2  Billion  Internet  Users  out  of  a  Global  Popula5on  of  6.85  Billion  (29%)  
    • Media  Consump?on  by  Time  of  Day  (MENA)  Internet  Usage  remains  rela5vely  high  throughout  the  day.   Survey source: Effective Measure and Spot On PR
    • What  is  Social  Media?  
    • What  is  Social  Media?  Social  Media  is  a  Conversa5on  Online.   •  Who participates? •  your Employers •  your Employees •  your Customers •  your Partners •  your Fans •  your Competitors •  your Investors •  your Critics •  and many others… •  The conversation is organic, it is not controlled
    • What  is  Social  Media?  The  Concept  
    • What  is  Social  Media?  The  Concept  
    • What  is  Social  Media?  The  Concept  
    • Social  Media  is  more  about  Psychology  and   Sociology  than  it  is  about  Technology  
    • Communica?on  Timeline  The  Internet  has  impacted  the  way  we  communicate  in  our  personal  and  business  lives.   Source: idfive.com
    • Social  Media  for  Business  
    • The  3  Types  of  Consumers  1)  The  Tradi5onal  Consumer  
    • The  3  Types  of  Consumers  2)  The  Online  Consumer  
    • The  3  Types  of  Consumers  2)  The  Online  Consumer  
    • The  3  Types  of  Consumers  3)  The  Social  Consumer  
    • The  3  Types  of  Consumers  3)  The  Social  Consumer  
    • The  3  Types  of  Consumers  3)  The  Social  Consumer  
    • Tradi?onal  Business  Communica?ons   Advertisers vs Consumers VIDEO
    • About  Ms   Tools  Social   U edia  Just Because We Have Access to the Tools,What  Will  We  Cover?  Doesn’t Mean We Have SomethingInteresting to Say…
    • About  Us   ules  of  PR  and  Marke?ng  The  New  R OLD NEW
    • Exercise:  Understanding  Customers   What are the top 5 reasons why customers want to interact with you on Social Media? 1.   2.   3.   4.   5.  
    • The  Social  Media  Percep?on  Gap  
    • Regional  Social  Media  Case  Studies  
    • Case  Study:  Queen  Rania  “ Twisit  Jordan”  Promo5ng  tourism  to  Jordan  with  Social  Media.  
    • Case  Study:  Wild  Peeta  “Were  the  open-­‐source  Shawarma  restaurant  that  shares  decision-­‐rights  with  our  followers.  Welcome  to  SHAREWARMA  2.0  ;-­‐)”  -­‐  @WildPeeta  
    • #BenihanaKUW  
    • #Baras?  Fiasco  
    • #Baras?  Fiasco  
    • #Baras?  Fiasco  
    • Global  Social  Media  Case  Studies  
    • United  Breaks  Guitars   - Dave Carroll
    • United  Breaks  Guitars   - Dave Carroll
    • 10  Million  Views  Later…   - Dave Carroll
    • Case  Study:  Ford  Explorer  Reveal  For  the  first  5me  ever,  Ford  bucked  tradi5on  and  turned  to  Social  Media  (with  Facebook  as  the  pla`orm)  to  exhibit  the  new  vehicle.  
    • Ques?ons?   Social Media Masters Business Seminar Abbas  Alidina @AbbasAlidina AbbasAlidina.com