How to Analyze and Engage Users        in Social Media
Introduction    ›   Lukas Maixner, GM Custom Services      “We are a „customer developed‟ company,”        & Co-Founder of...
What Do We Do?
How to add more pages
What Do We Do?
Multi-channel & Development
Key Learnings                      Get Great Great content is    Engagement!      Focus on right     critical       Leads ...
Platforms to Focus on
Platforms to Focus on
Key Learnings                      Get Great Great content is    Engagement!      Focus on right     critical       Leads ...
Social Media is Engagement-driven       ROE        = Return On Engagement        ROI
Page Engagement => Reach                   “On average a page reaches                     10 – 20% of its fans daily”
Return on Engagement                                                7%                 40%                        24 click...
Return on Investment         ROE          ROI           = Return On Investment                        HIGHER ENGAGEMENT   ...
Key Learnings                      Get Great Great content is    Engagement!      Focus on right     critical       Leads ...
Social Media Is Content-driven
Social Media Is Photo-driven
METRICS to Follow
How to Measure?
From Analysis and Engagementto User Acquisition and Campaigns
Avea – Real Rewards                      20
Avea – Real Rewards           750 000      unique active users            300 000     within the first 4 days     170 000 ...
STP – Best Shape Party                         22
STP – Best Shape Party» We gave away 4 000 tickets» Drove 6 000 visitors from  Facebook to REAL WORLD» No other medium tha...
Thank you for your attention.-- Please stay in touch!                                lukas@socialbakers.com               ...
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How to analyze and engage users

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Lukas Maixner, GM & Co-Founder, Socialbakers.com; presented How to Analyze and Engage Users in Social Media at Social Media Masters Forum 2012 in Bahrain. www.socialmediamasters.me

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  • Its good that there are methods of giving feedback through social mediaHas it ever occurred to you that? I’d like to show you how…
  • You might….Dont pick up the phone in social mediaPreviously, people called you where you wereNow, you have to come to the customer, be where they are and actively respond there. Not by phone, but actually in that channel.It’s a new era, where the communication channel gets chosen by your own customer
  • Its good that there are methods of giving feedback through social mediaHas it ever occurred to you that? I’d like to show you how…
  • Please insert your contact info! Make it easy for your prospects to get in touch with you!
  • How to analyze and engage users

    1. 1. How to Analyze and Engage Users in Social Media
    2. 2. Introduction › Lukas Maixner, GM Custom Services “We are a „customer developed‟ company,” & Co-Founder of Socialbakers said Jan Rezab, who is the CEO and co- founder of Socialbakers. “Our customers › Offices in Prague, London, Paris, kept telling us the metrics they wanted to see.” Munich, San Francisco October 31, 2011 › 400,000 marketers across 100+ countries Used by Leaders › Launched platform in 2010, currently 160 employees1
    3. 3. What Do We Do?
    4. 4. How to add more pages
    5. 5. What Do We Do?
    6. 6. Multi-channel & Development
    7. 7. Key Learnings Get Great Great content is Engagement! Focus on right critical Leads to higher platforms ROI
    8. 8. Platforms to Focus on
    9. 9. Platforms to Focus on
    10. 10. Key Learnings Get Great Great content is Engagement! Focus on right critical Leads to higher platforms ROI
    11. 11. Social Media is Engagement-driven ROE = Return On Engagement ROI
    12. 12. Page Engagement => Reach “On average a page reaches 10 – 20% of its fans daily”
    13. 13. Return on Engagement 7% 40% 24 clicks 5.7x reach difference 14x CTR difference331 clicks
    14. 14. Return on Investment ROE ROI = Return On Investment HIGHER ENGAGEMENT HIGHER REACH HIGHER CLICKRATE, CONVERSION RATE, …
    15. 15. Key Learnings Get Great Great content is Engagement! Focus on right critical Leads to higher platforms ROI
    16. 16. Social Media Is Content-driven
    17. 17. Social Media Is Photo-driven
    18. 18. METRICS to Follow
    19. 19. How to Measure?
    20. 20. From Analysis and Engagementto User Acquisition and Campaigns
    21. 21. Avea – Real Rewards 20
    22. 22. Avea – Real Rewards 750 000 unique active users 300 000 within the first 4 days 170 000  1 000 000 page Likes in one month 21
    23. 23. STP – Best Shape Party 22
    24. 24. STP – Best Shape Party» We gave away 4 000 tickets» Drove 6 000 visitors from Facebook to REAL WORLD» No other medium than Facebook was used» We drove the WOM effect » As the party day was coming, we were giving away 400 tickets/day » Users were trading tickets among each other on the brand page and their personal profiles 23
    25. 25. Thank you for your attention.-- Please stay in touch! lukas@socialbakers.com facebook.com/Lukas.Maixner @LukasMaixner

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