Farmers Weekly Jobs - Our Audience (int)

RBI Jobs Sites – User Profile Survey 2012: Farmers Weekly Jobs

Our Audience
User Profile Survey 2012
Farmers Weekly Jobs


71% of respondents are actively looking for a job

I am a jobseeker, actively
looking for a job
71%

Potential job seekers.
I am a browser. I look at Strong link to brand – browsers
jobs, but I'm not actively 29% from the community site or
applying
magazine

I am an employer / recruiter
looking for candidates Excluded from subsequent analysis

Q. Which of the following best describes your job seeking status?

Base: all respondents (391)

2


Over half are currently in permanent roles, while nearly a quarter are
unemployed

Permanent - full time 59%

Unemployed 16%

Temporary / Contractor 11% 64% are in
permanent roles

High quality
Permanent- part time 5%
candidates

Student / Recent graduate 6%

Retired 2%

Other 2%

Q. What is your current working status?


3


40% of respondents work for an agricultural related business

I work for an agricultural related 40%
company/business

I own, manage, run, live or work on a
farm 28%

I'm not involvement in agricultural
industry 11%

I'm in education (e.g.
academic, lecturer, student, etc) 6%

I work for the government 3%

I'm in media/journalism 1%

Other 10%

Q. Which of the following best describes your involvement in the agricultural industry?

Base: all respondents that are currently working (289)

4


Of those working for agricultural related businesses, sales/marketing are
the most common roles
Sales/Marketing 17%

Arable/agrochemical specialist 14%

Agricultural contractor 13%

Agricultural engineer 10%

Agronomist 10%

Animal feed specialist 4%

Vet 3%

Animal health distributor 2%

Machinery dealer 2%

Rural surveyor 1%

Trader 1%

General merchant 0%

Other 25%

Q. Which of the following best describes your job role?

Base: all respondents that work for an agricultural related business (113)

5


Of those working on a farm, farm managers and farm workers are the
most common roles
Farm Manager 40%

Farm Worker 37%

Farmer - Tenant 5%

Farmer - Owner/Occupier 4%

Farm Contractor 4%

Relative of Farmer 4%

Farm Foreman 2%

Other 5%

Q. Which of the following best describes your job role?

Base: all respondents that own, manage, live or work on a farm (81)

6


Just over a third have a masters or a first degree
High
proportion of
27%
industry-based
training

19%

15%
13% 13%

8%
5%

Q. What is your highest qualification?


7


Respondents are 39 years 84% are male
old on average

18-24

Female
25-34 26%
16%

35-44 26%

Male
45-54 24%
84%

55-64 12%

65 or
1% Average age= 39 years old
over

Q. How old are you? Q. Are you …?

Base: all respondents (391) Base: all respondents (385)

8


Around a quarter are based outside the UK
Outside UK (Rest of the world) 14%

Midlands 13%

East Anglia 13%
Outside UK = 26%
South West 12%

Outside UK (Europe) 12%

South East 9%

Yorkshire & Humberside 6%

Greater London 5%

North West 5%

Scotland 4%

North East 3%

Wales 3%

Northern Ireland 1%

Q. Which region are you based in?


9


43% would consider moving abroad for a new job

Yes 43%

Possibly 27%

No 31%

Q. W ould you consider moving abroad for a new job


10


Australia, Canada and New Zealand are the locations most respondents
would consider relocating to for a new job

Australia 62%

Canada 58%

New Zealand 58%

USA 51%

France 35%

Germany 31%

Saudi Arabia 25%

UK (for non UK based)
Other 31% Africa
South America

Q. Which of the following locations would you consider relocating to?

Base: those that would consider relocating (268)

11


Two thirds visit Farmers Weekly Jobs at least once a week

More than once a day 6%

67% visit the site at
Once a day 14% least once a week

Engaged
Once every 2-3 days 24% audience

Once a week 23%

Once every 2 weeks 9%

Once a month 13%

Less often 10%

Never 1%

Q. How often do you visit Farmers Weekly Jobs?


12


More than one in 5 respondents have got to the job interview stage as a
result of visiting Farmers Weekly Jobs
Seen a job you would be interested in
applying for 75%

Referred a job to a friend 20%

Applied on-line for a job (via the
website, e-mail or mobile app) 51%

Applied off-line for a job (by
letter, fax, phone) 21%

Set up an email alert/RSS feed to
receive jobs 29%

Got a job interview 22% Good proportion of jobseekers
are successful on the site

Received a job offer 13% High quality candidates

*Compare to competitors on the
Moved into a new job 10% next slide

Q. As a result of visiting Farmers Weekly have you ever…?


13


12% of those that have used farmersguardian.com and 9% of those that have
used Totaljobs.com have got to the interview stage via those sites

Seen a job you would be interested 83% Seen a job you would be 75%
in applying for interested in applying for

Referred a job to a friend 16% Referred a job to a friend 14%

Applied on-line for a job (via the Applied on-line for a job (via
35% the website, e-mail or mobile 48%
website, e-mail or mobile app
app

Applied off-line for a job (by Applied off-line for a job (by
14% 9%
letter, fax, phone) letter, fax, phone)

Set up an email alert/RSS feed to
10% Set up an email alert/RSS feed
receive jobs 18%
to receive jobs

Got a job interview 12%
Got a job interview 9%

Received a job offer 7%
Received a job offer 5%

Moved into a new job 2%
Moved into a new job 2%

Q. As a result of visiting Farmersguardian.com, have you ever … Q. As a result of visiting Totaljobs.com have you ever…

Base: all that have used Farmersguardian.com (98) Base: all that have used Totaljobs.com (96)

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Two thirds think Farmers Weekly Jobs is the best site overall
Farmers Weekly Jobs 66%

Totaljobs.com 7%

Jobsite.co.uk 4%

Monster.co.uk 4%

Farmersguardian.com 2%

Land-force.com 2%

Fish4jobs.co.uk 1%

Jobs24.co.uk 1%

Thescottishfarmer.co.uk 1%

Other 13% 4xtrahands.com

Q. Which website do you think is best overall when looking for a job?


15

Farmers Weekly Jobs - Our Audience (int)

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