HJi Jobs: Our Audience

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HJi Jobs: Our Audience

  1. 1. RBI Jobs Sites – User Profile Survey 2012: HJi Jobs Our Audience User Profile Survey 2012The latest research from our online audience
  2. 2. RBI Jobs Sites – User Profile Survey 2012: HJi Jobs 63% of those surveyed are actively seeking a job I am a jobseeker, actively looking for a job 63% I am a browser. I look at jobs, but Im not actively 37% Potential job seekers applying I am an employer / recruiter looking for candidates Excluded from subsequent analysis Q. Which of the following best describes your job seeking status?Base: all respondents (57) 2
  3. 3. RBI Jobs Sites – User Profile Survey 2012: HJi Jobs 60% are currently working in permanent roles Permanent - working full time 51% Unemployed 19% Temporary / Contractor 5% 60% are in permanent roles Permanent- working part time 9% Student / Recent graduate 12% Retired Other 4% Q. What is your current working status?Base: all respondents (57) 3
  4. 4. RBI Jobs Sites – User Profile Survey 2012: HJi Jobs 37% are loyal users, who first visited HJi Jobs over a year ago 1st visit / only visited once 9% New users Within the last week 4% Within the last month 11% 1 month - less than 3 months ago 5% 3 months - less than 6 months ago 11% 6 months - less than 12 months ago 25% More than 12 months ago 37% Loyal users Q. When did you first visit HJi Jobs?Base: all respondents (57) 4
  5. 5. RBI Jobs Sites – User Profile Survey 2012: HJi Jobs 50% of those surveyed visit HJi Jobs on a weekly basis More than once a day 2% Once a day 11% 50% visit weekly Once every 2-3 days 13% Once a week 24% Once every 2 weeks 7% Once a month 26% Less often 17% Never Q. How often do you visit HJi Jobs?Base: all respondents (54) 5
  6. 6. RBI Jobs Sites – User Profile Survey 2012: HJi Jobs Both the “ease of use” and “design/appearance” of the site were rated most positively, with 76% rating as excellent or good 2% Ease of use of the site 35% 41% 20% 2% 2% Design / appearance of the site 28% 48% 20% 2% Speed of the site 18% 57% 23% 2% Relevance of jobs on the site 16% 53% 20% 9% 2% Number of jobs on the site 11% 42% 34% 11% 2% Accuracy of the search results 11% 53% 27% 7% 2% Excellent Good Fair Poor Dont know Q. How would you rate HJi Jobs for each of the following factors?Base: all respondents (various) 6
  7. 7. RBI Jobs Sites – User Profile Survey 2012: HJi Jobs 77% rated HJi jobs as excellent or good overall Excellent 21% 77% excellent or good Good 56% Fair 19% Poor 4% Q. What is your overall opinion of HJi Jobs?Base: all respondents (57) 7
  8. 8. RBI Jobs Sites – User Profile Survey 2012: HJi Jobs 32% agreed that the new site is “much better than the previous site”, with 73% agreeing it is better overall Much better than the previous site 32% A little better than the previous site 41% About the same as the previous site 11% A little worse than the previous site A lot worse than the previous site Dont know 16% Q. And, overall how would you rate the new HJi Jobs site compared to the previous site?Base: all respondents (56) 8

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