3. Welcome to Flightglobal Jobs
Print Average circulation of over 32,963 readers1 every week
Online Over 140,000 jobseeking2 professionals visit our site every month
Email Bi-weekly e-newsletter sent to over 90,000 jobseekers3
Mobile Fully mobile-compatible site to extend our reach to relevant students and graduates
1
BPA Audit – July – Dec 2011
2
Site Catalyst web analytics – Feb to Sep 2012
3
Jobseeker e-newsletter database size as of 27/09/2012
4. OUR AUDIENCE
AUDIENCE DEMOGRAPHICS Working Overseas
• The most common reason for our jobseekers looking
for a new job are:
- “For an increased salary / remuneration”
- “For better career development opportunities“
5. OUR AUDIENCE
CURRENT JOB ROLE
• 73% of our audience are actively looking for a
job whilst the remainder are browsers
• 64% are currently in permanent roles whilst
14% are unemployed
• On average, our audience have been working
in aviation & aerospace for 20 years
• Our audience have been in their current roles
for an average of 9 years
6. Focus on… Print
Flight International, Airline Business
Flight International, Airline Business
At the forefront of aerospace and aviation journalism covering all areas from the Boardroom, to the Control Tower
Flight International circulated to over 32,000* readers every week and Airline Business 21,500*
Excellent opportunity for branding
RECRUITMENT FEATURES
RECRUITMENT FEATURES
Hong Kong / China Careers Guide Middle East Careers Guide Training and Development Guide
produced in January
produced in November produced in April
*ABC certificate – Jan to June 2012 **NRS Trends – Jan to Dec 2010
7. Focus on…Recruitment Features
RECRUITMENT FEATURES
RECRUITMENT FEATURES
Two recruitment-focused features
discussing the market and it’s future in specific aviation
hotspots across the world
A third feature also discussing training &
development in the industry. Where will the skills
shortages be in 5 years? What are the main growth
areas?
Dynamic content delivered through interactive, digital
magazines
Sponsorship and advertising available in all features to
an engaged audience
Target this audience by appearing against focused
and topical content
8. Focus on…Careers
TRAINING &
TRAINING & CAREERS ADVICE
CAREERS ADVICE
DEVELOPMENT GUIDE
DEVELOPMENT GUIDE
Aimed at aviation and aerospace students, graduates and Careers’ specific area of our site dedicated
those looking to progress their career to providing students and professionals with
all the information they need to
further their career
Published annually in January and distributed to students Recruitment Features and
via 20,000 print copies at universities & careers fairs
Training & development guide
displayed here to further their
exposure and influence
Digital edition available all year round – users can
download and share online interactive issue for maximum
exposure to your brand
Advertise your studentships, courses or job opportunities
within our guide
TRAINING SITE
TRAINING SITE
Sister-site to Flightglobal Jobs offering an advertising
platform for training courses around the world
Operational since 2011 and growing every month, one of
the few training-dedicated offerings in the aviation and
aerospace environment
9. Focus on…Air Show Issues
AIR SHOW FEATURES
AIR SHOW FEATURES
Industry-specific editorial
offering all the latest news around the world’s most
important air shows
Published in Flight International, seen by our full
subscriber list, and displayed on the Flightglobal.com
website to maximise exposure
Extensive marketing campaign to promote coverage
to our audience
The perfect time place to advertise your vacancies
within a focused and relevant context
Target the industry professionals you need by
advertising within an issue covering your geographical
area
10. Focus on… Online
Flightglobal.com
Flightglobal.com
Over 1.15m unique users1 per month giving you access to a passive jobseeker audience
Over 6.2m page impressions¹ per month
20 Flightglobal twitter feeds followed by over 54,500* aviation and aerospace enthusiasts
Flightglobal dedicated page on Facebook combined with Twitter feeds to engage
with aviation and aerospace professionals through alternative channels
Flightglobal Jobs
Flightglobal Jobs
140,000 aviation and aerospace professionals2 visit us every month looking
for their next opportunity
Unique website dedicated to aviation and aerospace job opportunities
Fully compatible mobile site, extending our reach to an ever-increasing
multiple-device audience
BPA statement - December 2011
1 2
Average monthly users Feb – Sep 2012 * Correct as of 05/10/2012
11. Focus on… Email
Jobs Now, Who’s Recruiting
Jobs Now, Who’s Recruiting Target Emails
Target Emails
Target the most relevant audience by drilling in to our
Sent bi-weekly to our database of over 90,000 current
database of active jobseeking professionals
jobseekers offering the best jobs advertised on our site
1
Our ‘Focus On’ or ‘Job of the Week’ slots drive, on You can select by discipline, location and qualification
average, 56 applications2
level
These slots drive maximum response and brand
awareness for your advertising
Simply provide us with your organisation logo and
messaging and we’ll send the email on your behalf
Typically a Flightglobal Jobs target email receives 47
applications3
Correct as of 29/09/2012
1 2
Average applications Jan – June 2012 3
Average applications for emails sent March – April 2012
12. Target Emails – Case Study
Case Study 11
Case Study
Sent to 7154 jobseekers
22% open rate
319 clicks
168 applications
52.66% conversion rate
13. Target Emails – Case Study
Case Study 22
Case Study
Sent to 8,920 jobseekers
21% open rate
457 clicks
145 applications
31.37% conversion rate
14. Focus on… Online Advertising Solutions
Display Advertising
Display Advertising
Leaderboard or banner
Leaderboard or banner
will appear on every
will appear on every
Gain maximum page of the site whilst
page of the site whilst
exposure and the MPU slot is an
the MPU slot is an
impact on the exclusive position on
exclusive position on
the homepage
the homepage
homepage
Job of the Week
Job of the Week
Over 8 x more
Over 8 x more
applications per
applications per
job compared to a
job compared to a
Featured Jobs
Featured Jobs standard listing*
standard listing*
135% increase in job
135% increase in job
views per job
views per job
compared to a
compared to a
standard listing*
standard listing*
Recruiting Now
Recruiting Now
Perfect branding
Perfect branding
opportunity to
opportunity to
drive maximum
drive maximum
traffic
traffic
*Statistics based on applications per job for premium
advertising slots compared to a standard listing on
Flightglobal Jobs Feb - March 2012
15. Focus on… Online Advertising Solutions
Make an impact on
the search results
pages for disciplines
that are relevant to
your course or
Sponsored Jobs
studentship
Sponsored Jobs
Over 6 x increase in
Over 6 x increase in
applications per job
applications per job
compared to a
compared to a Premium Jobs
Premium Jobs
standard listing*
standard listing* 109% increase in
109% increase in
converting views per
converting views per
job compared to a
job compared to a
standard listing*
standard listing*
Listing with logo
Listing with logo
111% increase in
111% increase in
views per job
views per job
compared to a
compared to a
standard listing*
standard listing*
*Statistics based on applications per job for premium
advertising slots compared to a standard listing on
Flightglobal Jobs Feb - March 2012
16. Media Centre
Do you want to know more?
Then visit our media centre for all this information about our
audience, our products and our rates plus the latest special offers.
Visit - http://flightglobaljobs.rbirecruitment.com/
