RBI Jobs Sites – User Profile Survey 2012: EG PropertyJobsUser Profile Survey 2012  EG PropertyJobs.co.uk           Kevin ...
RBI Jobs Sites – User Profile Survey 2012: EG PropertyJobsBackgroundResearch was required to provide up to date profile in...
RBI Jobs Sites – User Profile Survey 2012: EG PropertyJobsRespondent Profile                     3
RBI Jobs Sites – User Profile Survey 2012: EG PropertyJobs 74% of respondents are actively looking for a job    I am a job...
RBI Jobs Sites – User Profile Survey 2012: EG PropertyJobs    Over half are currently in permanent roles, while nearly a q...
RBI Jobs Sites – User Profile Survey 2012: EG PropertyJobs   Almost half read Estates Gazette magazine and almost a third ...
RBI Jobs Sites – User Profile Survey 2012: EG PropertyJobs   Agent/surveying practice is the most common primary business ...
RBI Jobs Sites – User Profile Survey 2012: EG PropertyJobs   Surveyors, property managers and property developers are the ...
RBI Jobs Sites – User Profile Survey 2012: EG PropertyJobs   Respondents most commonly work on residential/mixed use   dev...
RBI Jobs Sites – User Profile Survey 2012: EG PropertyJobs   Over a quarter of respondents work for small organisations wi...
RBI Jobs Sites – User Profile Survey 2012: EG PropertyJobs   21% have been working in property for 30 years or more       ...
RBI Jobs Sites – User Profile Survey 2012: EG PropertyJobs   56% have been in their current role for less than 3 years    ...
RBI Jobs Sites – User Profile Survey 2012: EG PropertyJobs    The average salary amongst respondents is just under £41K   ...
RBI Jobs Sites – User Profile Survey 2012: EG PropertyJobs    A third (33%) are RICS qualified                 33%        ...
RBI Jobs Sites – User Profile Survey 2012: EG PropertyJobsRespondents are 45 yearsold on average                          ...
RBI Jobs Sites – User Profile Survey 2012: EG PropertyJobs Just over half are from the South                      Greater ...
RBI Jobs Sites – User Profile Survey 2012: EG PropertyJobsMain Findings                17
RBI Jobs Sites – User Profile Survey 2012: EG PropertyJobs   40% would like to move into a new role immediately           ...
RBI Jobs Sites – User Profile Survey 2012: EG PropertyJobs  The most common reasons for respondents looking for a new job ...
RBI Jobs Sites – User Profile Survey 2012: EG PropertyJobs   Almost three quarters visit at least once a week         More...
RBI Jobs Sites – User Profile Survey 2012: EG PropertyJobs   Property industry jobs sites are considered the most useful s...
RBI Jobs Sites – User Profile Survey 2012: EG PropertyJobs   Almost half of respondents think propertyjobs.com is the best...
RBI Jobs Sites – User Profile Survey 2012: EG PropertyJobs     83% of respondents rate the ease of use of the site as exce...
RBI Jobs Sites – User Profile Survey 2012: EG PropertyJobsKey Findings               24
RBI Jobs Sites – User Profile Survey 2012: EG PropertyJobsKey Findings•   74% of respondents are active jobseekers; 26% po...
Upcoming SlideShare
Loading in …5
×

EG PropertyJobs User Profile Survey 2012

362 views
320 views

Published on

Published in: Technology, Business
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
362
On SlideShare
0
From Embeds
0
Number of Embeds
88
Actions
Shares
0
Downloads
0
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

EG PropertyJobs User Profile Survey 2012

  1. 1. RBI Jobs Sites – User Profile Survey 2012: EG PropertyJobsUser Profile Survey 2012 EG PropertyJobs.co.uk Kevin Puttock Research & User Experience August 2012
  2. 2. RBI Jobs Sites – User Profile Survey 2012: EG PropertyJobsBackgroundResearch was required to provide up to date profile information for users of the EGPropertyJobs.co.uk specifically:  Current jobseeker status  Current job role and type of position  Frequency of use of the site  Methods by which to be alerted to new jobs  Competitor sources used to look for jobs  Current salaryResults will be used primarily to support sales and marketing activities, and whereappropriate, to support the development of the jobs service. 2
  3. 3. RBI Jobs Sites – User Profile Survey 2012: EG PropertyJobsRespondent Profile 3
  4. 4. RBI Jobs Sites – User Profile Survey 2012: EG PropertyJobs 74% of respondents are actively looking for a job I am a jobseeker, actively looking for a job 74% I am a browser. I look at jobs, but Im not actively 26% Potential job seekers applying I am an employer / recruiter looking for candidates Excluded from subsequent analysis Q. Which of the following best describes your job seeking status?Base: all respondents (225) 4
  5. 5. RBI Jobs Sites – User Profile Survey 2012: EG PropertyJobs Over half are currently in permanent roles, while nearly a quarter are unemployed Permanent - working full time (30+ hrs per week) 52% Unemployed 24% Temporary / Contractor 14% 56% are in permanent roles Permanent- working part time (less than 30 hrs per week) 4% Student / Recent graduate 3% Retired 0% Other 2% Q. What is your current working status?Base: all respondents (225) 5
  6. 6. RBI Jobs Sites – User Profile Survey 2012: EG PropertyJobs Almost half read Estates Gazette magazine and almost a third use EGi Estates Gazette magazine 48% EGi 30% None of the above 37% Q. Which, if any, of the following do you use?Base: all respondents (222) 6
  7. 7. RBI Jobs Sites – User Profile Survey 2012: EG PropertyJobs Agent/surveying practice is the most common primary business Agent/Surveying practice 28% Property developer 16% Local Authority/Government Department/Relocation Agency 13% Occupier of Commercial /Office / Retail /Leisure or Industrial Property 9% Property Investor 2% Bank/Building Society/Financial Institution 2% Fund Management Company 1% Pension Fund/Insurance Company 1% Legal 0% Other 1% Q. Which of the following best describes your organisation’s primary business or service?Base: all respondents (156) 7
  8. 8. RBI Jobs Sites – User Profile Survey 2012: EG PropertyJobs Surveyors, property managers and property developers are the most common roles Surveyor 14% Property Manager 13% Property Developer 12% Commercial Agent 8% Estate Manager 8% Land Buyer/Manager 6% Facilities Manager 4% Valuer 4% Fund Manager 3% Estate Agent 2% Information Manager 1% Planner 1% Property Investor 1% Researcher 1% Residential Agent 1% Property Lending 0% Rent Reviewer 0% Solicitor/Legal Professional 0% Other 21% Q. Which of the following most closely describes your occupation / profession?Base: all respondents (158) 8
  9. 9. RBI Jobs Sites – User Profile Survey 2012: EG PropertyJobs Respondents most commonly work on residential/mixed use developments and offices Residential/Mixed use development 57% Offices 55% Retail sites/Shopping centres 48% Industrial 37% Land 32% Warehousing/Storage facilities 31% Leisure facilities/Hotels 17% Other 17% Q. Which of the following types of property do you personally deal with / work on?Base: all respondents (157) 9
  10. 10. RBI Jobs Sites – User Profile Survey 2012: EG PropertyJobs Over a quarter of respondents work for small organisations with 1-10 employees 1-10 28% 11-19 3% 20-49 10% 50-59 5% 100-249 7% 250-499 4% 500-999 5% 1,000-1,499 2% 5,000-9,999 5% 10,000+ 12% Dont know 9% Q. How many people does your company/organisation employ?Base: all respondents (155) 10
  11. 11. RBI Jobs Sites – User Profile Survey 2012: EG PropertyJobs 21% have been working in property for 30 years or more Less than 1 year 8% 1 year - less than 3 years 3% 3 years - less than 6 years 9% Average = 18 years 6 years - less than 9 years 12% 9 years - less than 12 years 8% 12 years - less than 20 years 15% 20 years - less than 30 years 24% 30 years or more 21% Q. How many years have you been working in the property industry?Base: all respondents (157) 11
  12. 12. RBI Jobs Sites – User Profile Survey 2012: EG PropertyJobs 56% have been in their current role for less than 3 years Less than 1 year 28% 1 year - less than 3 years 28% 3 years - less than 6 years 21% 6 years - less than 9 years 10% 9 years - less than 12 years 3% Average = 4 years 12 years - less than 20 years 8% 20 years - less than 30 years 1% 30 years or more 1% Q. And how many years have you been in your current role?Base: all respondents (156) 12
  13. 13. RBI Jobs Sites – User Profile Survey 2012: EG PropertyJobs The average salary amongst respondents is just under £41K Under £10,000 5% £10,000 - £14,999 3% £15,000 - £19,999 4% Mean average = £40,541 2011 average = £43K £20,000 - £24,999 4% £25,000 - £29,999 5% £30,000 - £39,999 17% £40,000 - £49,999 14% £50,000 - £59,999 15% £60,000 - £69,999 5% £70,000 - £79,999 4% 34% earn £50k or more £80,000 - £99,999 6% £100,000 or more 4% Mean average excl. prefer Id rather not say 13% not to say = £46,460 Q. What is your approximate current annual income?Base: all respondents (157) 13
  14. 14. RBI Jobs Sites – User Profile Survey 2012: EG PropertyJobs A third (33%) are RICS qualified 33% 22% 15% 16% 7% 4% 4% Q. What is your highest qualification?Base: all respondents (222) 14
  15. 15. RBI Jobs Sites – User Profile Survey 2012: EG PropertyJobsRespondents are 45 yearsold on average Almost 80% are male 18-24 25-34 19% Female 21% 35-44 16% Male 79% 45-54 39% 55-64 20% 65 or 2% Average age= 45 years old over Q. How old are you? Q. Are you …?Base: all respondents (223) Base: all respondents (219) 15
  16. 16. RBI Jobs Sites – User Profile Survey 2012: EG PropertyJobs Just over half are from the South Greater London 26% South East 17% Midlands 12% South= 51% Yorkshire & Humberside 8% South West 8% Outside UK (Rest of the world) 6% North West 5% Outside UK (Europe) 5% East Anglia 4% Scotland 4% North East 2% Wales 2% Q. Which region are you based in?Base: all respondents (223) 16
  17. 17. RBI Jobs Sites – User Profile Survey 2012: EG PropertyJobsMain Findings 17
  18. 18. RBI Jobs Sites – User Profile Survey 2012: EG PropertyJobs 40% would like to move into a new role immediately Immediately 40% Within the next month 19% In 1 to 3 months time 19% In 3 to 6 months time 8% Longer than 6 months time 7% I dont want to change jobs at the 7% moment Q. When would you like to move into a new jobBase: all respondents (219) 18
  19. 19. RBI Jobs Sites – User Profile Survey 2012: EG PropertyJobs The most common reasons for respondents looking for a new job are for ‘better career development opportunities’ and ‘new challenges’ For better career development opportunities 58% For new work challenges/experiences 54% For an increased salary/remuneration 42% For a more senior position 40% For improved job security 25% For a different working culture at the organisation 25% For a better/different location 19% To work for an organisation with a good reputation 19% For improved benefits e.g. company car, pension etc 19% To work for a different type of organisation 15% To enhance/broaden your CV 13% To get into a new industry 13% To work for a different size of organisation 10% Other 13% Q. Which of the following are reasons why you are currently looking for a new job?Base: excluding unemployed (72) 19
  20. 20. RBI Jobs Sites – User Profile Survey 2012: EG PropertyJobs Almost three quarters visit at least once a week More than once a day 2% Once a day 19% 73% visit the site at least once a week Once every 2-3 days 28% Once a week 24% Once every 2 weeks 10% Once a month 7% Less often 9% Never 1% Q. How often do you visit PropertyJobs.co.ukBase: all respondents (224) 20
  21. 21. RBI Jobs Sites – User Profile Survey 2012: EG PropertyJobs Property industry jobs sites are considered the most useful source for looking for a job Internet - Property industry job websites (e.g. PropertyJobs.co.uk) 30% Internet - General job websites (e.g. Totaljobs.com, Monster.co.uk 18% Word of mouth/contacts 13% Internet - Property industry-specific websites (e.g. EGi.co.uk) 12% Recruitment consultancies 8% Property industry magazines 7% Internet - Employer websites 3% Internet - Other 3% National newspapers 1% Local/Regional newspapers 1% Internet - Social Media websites (e.g. LinkedIn) 1% Job Centres 1% Other business magazines 0% Networking/events 0% Other 2% Q. Which ONE of the following sources is the most useful to you when looking for a job?Base: all respondents (225) 21
  22. 22. RBI Jobs Sites – User Profile Survey 2012: EG PropertyJobs Almost half of respondents think propertyjobs.com is the best site overall PropertyJobs.com 49% Totaljobs.com 9% Reed.co.uk 6% Ricsrecruit.com 6% Propertyweek.com 6% Monster.co.uk 3% Jobsite.co.uk 3% Guardian 3% Building.co.uk 2% Jobsearch.co.uk 1% Telegraph.co.uk 1% Fish4jobs.co.uk 0% Careerbuilder.co.uk 0% Jobsinsurveying.co.uk 0% Workthing.com 0% Other 9% Q. Which website do you think is best overall when looking for a job?Base: all respondents (217) 22
  23. 23. RBI Jobs Sites – User Profile Survey 2012: EG PropertyJobs 83% of respondents rate the ease of use of the site as excellent or good The ease of use of the site 23% 60% 14% 2% 1% The speed of the site 20% 61% 17% 1% 1% The design/appearance of the site 17% 62% 17% 3% 1% The relevance of jobs on the site 14% 43% 34% 8% 1% The number of jobs on the site 11% 49% 32% 8% 1% The accuracy of the search results 11% 42% 36% 9% 2% Excellent Good Fair Poor Dont know Q. How would you rate PropertyJobs.co.uk for each of the following factors?Base: all respondents (various) 23
  24. 24. RBI Jobs Sites – User Profile Survey 2012: EG PropertyJobsKey Findings 24
  25. 25. RBI Jobs Sites – User Profile Survey 2012: EG PropertyJobsKey Findings• 74% of respondents are active jobseekers; 26% potential jobseekers• Respondents’ average income is just under £41K per annum• Around three quarters visit the site at least once a week• 72% have seen a job of interest, 63% have applied online for a job and 18% have had an interview as a result of the site• Property industry job sites are considered the most useful source for finding a job.• 49% rated PropertyJobs as the best site when finding a job; TotalJobs.com was 2nd with 9% rating it as best• 84% rated PropertyJobs as either excellent or good overall 25

×