Marketing Birmingham - Economic Zones Prospectus
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    Marketing Birmingham - Economic Zones Prospectus Marketing Birmingham - Economic Zones Prospectus Presentation Transcript

    • Economic zones prospectus 25 September 2012 businessbirmingham.com
    • Paul Kehoe ChairmanMarketing Birmingham
    • Agenda Introduction Paul Kehoe Chairman Marketing Birmingham Competing for global investment Neil Rami Chief Executive Marketing Birmingham Partners for growth Sir Albert Bore Leader Birmingham City Council Economic zones prospectus Waheed Nazir Director of Planning and Regeneration Birmingham City Council Advanced manufacturing hub Barry Allen Director - Development Savillsbusinessbirmingham.com
    • Neil Rami Chief ExecutiveMarketing Birmingham businessbirmingham.com
    • Competing for global investment Changes in global FDI market Birmingham performance by market and sector Developing strong sector propositions Broadening Birmingham’s international outreachbusinessbirmingham.com
    • Top 10 FDI destination countries in Europe – 2011 This map shows the percentage change on 2010businessbirmingham.com Source: fDi Markets 2012
    • Global FDI to the West Midlands 2007-2012 United States 553 Germany 243 France 136 Australia 57 India 52 Chinahina (incl Taiwan & HK) Taiwan & HK) 41 0 100 200 300 400 500 600 Total number of FDI projects 2007-2012
    • 600 cities will drive growth, demographic changesand consumption over the next generation Top 600 cities by projected GDP growth between 2010 - 2025 • The city 600 • Additional cities Source: McKinsey Global Institute Cityscope 1.0 1. Predicted real exchange rate.
    • Chinese premier Wen JiabaoBirmingham – June 2011 “China has no intention to pursue a trade surplus, what we want is to have balanced and sustainable growth of trade. To be more specific we are going to take the following two measures to address the issue; first we will welcome more British products to the Chinese market and we will create conditions to make it happen. Second we are going to make more use of this corporation model that is the design by the British team, manufacturing by the Chinese workers and assembly by the British workers.” Chinese premier Wen Jiabao
    • Business Birmingham - pipeline North America 25% Germany 18% India 14% China 10% Japan 7% Australia 5% 0% 5% 10% 15% 20% 25% 30% Business Birmingham active jobs inbusinessbirmingham.com pipeline as per September 2012
    • Sector roadmap Economic impact (short to medium term) Higher Built to last Global powerhouseSource of investment opportunities Financial Business & services professional Advanced Auto Supply Chain services engineering (auto) Food ICT Indigenous & drink Inward Logistics Medtech Low carbon Digital technologies media Bio-pharma research Creating the buzz Quality over quantity Lowerbusinessbirmingham.com Source: PA Analysis
    • Birmingham active projects – by sectorPipeline as from April 2011Sector composition(based on jobs) Business Professional and Financial Services 29.8% Advanced ITEC Engineering 21.9% 24.6% 9.4% Logistics Digital Life Sciences Media Food and Drink 5.7% 1.5% 7.3%
    • Investment drivers Business, Professional & ITEC Financial Services Access to supply chain Industry cluster and critical mass Automotive Digital media Government support and Supportive infrastructure – presence of suppliers broadband, networks Life sciences Food & drink Access to cluster Proximity to manufacturing specialisms and sector and service skills expertisebusinessbirmingham.com
    • Investment propositions
    • City wide international strategy BusinessCulture Civic Academia International activitiesFDI Capital Trade Students Routes Visitors EU Partnerships GVA
    • International priorities * Based on projected growth levels
    • International promotion – key milestones OCT 2010 JUL 2012 NOV 2012 Gateway Appointment of Site selectors marketing agents US, programme (Europe) Germany, India, Australia DEC 2012 SEP 2012 Appointment of APR 2011 Economic emerging market Zones outreach agent Tradeshow programme programme JAN 2011 JAN 2012International FEB 2013 PR UKTi outreach US Roadshow SEP 2011 MAR 2013 UKTi MOU MIPIM
    • Councillor Sir Albert Bore Leader of Birmingham City Council
    • THE ZONES:• Advanced Manufacturing Hub• City Centre Enterprise Zone• Tyseley Environmental Enterprise District• Life Sciences Campus• The Food Hub• Longbridge ITEC Park
    • • £1.5bn of new investment• 1.8 million sqm of new floor space• 50,000 new jobs.
    • Waheed NazirDirector of Planning & Regeneration Birmingham City Council
    • Growth Agenda Over the next 20 years; • Population will grow by 150,000 • Additional households 80,000 • Additional (net) jobs needed 128,000 • Additional School places needed 36,695
    • Economic Growth• Financial and Professional Services – Over 1,900 firms in the financial sector• Creative and Digital Media – Generates more than £890m• Advanced Manufacturing Hub – Contributes £600m to the city’s economy and 19,000 people employed• Life Sciences – Contributes £180m to the city’s economy and 1,600 people employed• Food and Drink – £70bn turnover annually in the UK• ITEC – Major software companies in top 25 employers in the region
    • Spatial & Sector • City Centre Enterprise Zone • Tyseley Environmental Enterprise District • The Food Hub • Life Sciences Campus • Longbridge ITEC Park • Advanced Manufacturing Hub
    • City Centre Enterprise ZoneEnvironmental Enterprise DistrictFood HubLife Sciences CampusLongbridge ITEC ParkAdvanced Manufacturing Hub
    • City Centre Enterprise Zone • 26 sites across 70 hectares • A business rate discount worth up to £55,000 per year • Simplified planning • Support for superfast broadband • UKTI support for inward investment • £128m Investment Plan
    • City Centre Enterprise ZoneEnvironmental Enterprise DistrictFood HubLife Sciences CampusLongbridge ITEC ParkAdvanced Manufacturing Hub
    • Tyseley Environmental EnterpriseZone • Principal location for the low carbon economy encouraging recycling, energy production and renewables. • 100,000sqm of new floorspace, creating 1,500 jobs. • £3m ERDF package secured to improve business/enterprise space.
    • City Centre Enterprise ZoneEnvironmental Enterprise DistrictFood HubLife Sciences CampusLongbridge ITEC ParkAdvanced Manufacturing Hub
    • The Food Hub • Opportunity for more than 140,000sqm for production, processing, packaging and distribution • Generating 3,000 new jobs • Bespoke design services to provide food grade facilities • City Council is working in partnership with PRUPIM
    • City Centre Enterprise ZoneEnvironmental Enterprise DistrictFood HubLife Sciences CampusLongbridge ITEC ParkAdvanced Manufacturing Hub
    • Life Sciences Campus • Building on the unique offer for the sector at Selly Oak • Life Sciences Campus will become the principal location nationally for parts of the sector • The Campus will be co-located adjacent to the University of Birmingham and Queen Elizabeth hospital • Up to 50, 000 sqm of 3-4 storey buildings. • Directly creating 3,000 new jobs, with many more resulting from associated development.
    • City Centre Enterprise ZoneEnvironmental Enterprise DistrictFood HubLife Sciences CampusLongbridge ITEC ParkAdvanced Manufacturing Hub
    • Longbridge ITEC park • Opportunity for more than 140,000sqm for IT and data operations • Large floor plate offices in an accessible new town centre location • City Council working with St Modwens to provide high speed broadband, to meet the needs of data-heavy operations
    • City Centre Enterprise ZoneEnvironmental Enterprise DistrictFood HubLife Sciences CampusLongbridge ITEC ParkAdvanced Manufacturing Hub
    • Advanced Manufacturing Hub • Capturing growing supply-chain opportunities • Phase 1 comprises 10.5 hectares available for immediate development: › Site is in public sector ownership › Significant public sector investment in assembly › Improved junctions and access • A further 9.5 hectares in Phase 2 • Creating 3,000 local jobs • Working in partnership with the HCA
    • Our Offer • Project Champion & support team • Simplified Planning • Gap Funding packages • Access to Finance • Business support • Training and Recruitment • Infrastructure and Access • Business Birmingham
    • Our ask • Jobs for Local People • Sustainable Development • Excellence in Design • Consultation and engagement
    • Delivering the AdvancedManufacturing Hub, BirminghamBarry Allen, DirectorSavills
    • The Aim To develop specialist, state of1. the art accommodation To support growth2. / expansion of existing firms To identify new3. supply chain opportunities To explore4. education and training links To sustain5. employment growth ...to deliver. and regeneration
    • Connectivity
    • Delivering Phase120 hectares (49 acres)total RIS area (gross)10.5 hectares (25.95acres) outlined for Phase1 (gross)Plots immediatelyavailable for B1/B2 usesLDO will simplify theplanning systemImproved access pointfor the scheme off A5127
    • Delivering Phase 1 Freehold or leasehold opportunities To suit individual occupier requirements Support and advice to access funding will be made availableSeeking expressions ofinterest from occupiersand investors
    • Thank you. Any questions?businessbirmingham.com