Commercial Partners Meeting - 28.09.11

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Commercial Partners Meeting - 28.09.11

  1. 1. C ommerc ial P artners Meeting 28 September 2011 marketingbirmingham.com
  2. 2. A genda  Welcome & Introductions  Neil Rami, Chief Executive, Marketing Birmingham  Mike Whitby, Leader, Birmingham City Council  Andy Street, Chairman, Greater Birmingham & Solihull LEP  Questions & Answersmarketingbirmingham.com C ommerc ial P artners Meeting 28 September 2011
  3. 3. Operational Update Neil Rami Chief Executive marketingbirmingham.com
  4. 4. A new bas e Baskerville House - accessible, central location - cost effective - effective 31st October Birmingham Forward and Finance Birmingham will co-locate from 4th November - positions Business Birmingham as central resource and point of contact for potential and existing investors C ommerc ial P artners Meeting 28 September 2011
  5. 5. New c orporate identities Multiple brands Single brandmarketingbirmingham.com C ommerc ial P artners Meeting 28 September 2011
  6. 6. T he B irmingham toolkitProvides a framework and overarching guidance onthe positioning and portrayal of Birmingham’s identityObjectives:  To clarify Birmingham’s positioning  To develop the ‘Team Birmingham’ approach - partnership workingThe Birmingham toolkit:  Online asset management system containing: - The Birmingham story - Facts and statistics - Birmingham assets(imagery, movies, data) C ommerc ial P artners Meeting 28 September 2011
  7. 7. B us ines s B irmingham  1,100 jobs attracted to the region in FY11/12 to date  Currently over 90 active leads within existing pipeline  Equates to some 7,600 potential jobs over a 3 year period  Pipeline includes investors from nearly 20 countries  50/50 split of FDI/UK originated projects  7 UK and International campaigns delivered in FY11/12 to date  20 further campaigns planned for remainder FY11/12marketingbirmingham.com C ommerc ial P artners Meeting 28 September 2011
  8. 8. Meet B irmingham  Liberal Democrats Conference 2011 - £12m economic impact - 3,500 pieces of Birmingham related media coverage  Meet Birmingham Showcase 10/11 November  Sales strategy aligned with inward investment target sectors  Recent successes - IEEE Nanotechnology 2012 - LGG Communications Conference 2012 - Solar Power UK 2011 - National Housing Federation 2012 & 2013marketingbirmingham.com C ommerc ial P artners Meeting 28 September 2011
  9. 9. Vis it B irmingham  Birmingham Food Fest - 14th – 23rd October 2011 - 100+ restaurants - 80+ partner events  Christmas in Birmingham - Largest campaign to date  Supporting ‘Great Britain’ campaign C ommerc ial P artners Meeting 28 September 2011
  10. 10. Mike Whitby LeaderBirmingham City Council marketingbirmingham.com
  11. 11. A ndy S treet ChairmanGreater Birmingham & Solihull LEP marketingbirmingham.com
  12. 12. Marketing Birmingham’s Commercial Partners Meeting 28th September 2011
  13. 13. Context Why I took on the role of Chair Opportunity of the LEP:  Birmingham’s significant assets and drivers  Enhanced by offer from Solihull, South Staffs and N Worcs  Mandate from Government to do things differently and ‘proceed until apprehended’  Partnership between the private and public sectors
  14. 14. The LEP LEP Board consists of 17 members (9 business and 8 public sector) Inaugural Board meeting on 8 th June Key aims of the LEP:  Increase GVA by 30% (£8.25bn) by 2020  Create 100,000 private sector jobs by 2020  Boost indigenous and inward investment  Achieve global leadership in key sectors  Build a world class workforce
  15. 15. Business Board Members Andy Street (Chair) – MD of John Lewis Steve Hollis (Deputy Chair) - Midlands Chairman, KPMG Rob Brown – Group MD, Roger Bullivant Limited Nick Bunker – President of Kraft Foods & Cadbury UK /Ire Brian Francis – Chairman and MD, Gestamp Tallent Auto Paul Heaven – Owner - Blue Sky Corporate Finance David Kaye – Formerly MD, National Express Wade Lyn – MD, Island Delights Alan Volkaerts - Operations Director, Jaguar Land Rover Prof David Eastwood, VC Uni of Bham - HE/FE Rep
  16. 16. Emerging Strategy LEP to be a world-class city region Built around strategic economic assets and opportunities Need to be bold and game changing Long-term agenda with short and medium term objectives Focus on a small number of key priorities Play to strengths of private and public sectors Framework based on: Business; People; Place
  17. 17. Strategy for Growth Making it happen… Business Place People Business led Local Authority led Employment and Skills Board Business support  Birmingham – a global city of  Linking education and Access to finance choice business Inward investment  Solihull – economic growth  Higher level skills driver  Low skills and economic Region – complementary inactivity strengths  Young people  Apprenticeships
  18. 18. Business Supporting all business but playing to sectoral strengths e.g.  Advanced manufacturing, especially automotive  Life sciences  Creative and Digital industries Addressing fragmented business support  Improving access to business support  Improving access to finance The branding of the city region for inward investment
  19. 19. People Business–led LEP Employment and Skills Board to set strategic agenda Work with providers to shape delivery Six agreed priorities:  Employer / demand led approach to skills offer - courses, qualifications and curriculum  Engage with schools & young people early  Provide right careers advice  Core employability skills  Focus on higher level skills and apprenticeships  A shared understanding of skills needs
  20. 20. Place Creation of an ambitious spatial framework  High profile, iconic developments Connectivity  Full support for High Speed 2  Highway investment e.g. A45 Improvements (successful RGF 1 bid)  Supporting the airport extension  Leading edge digital connectivity Creating a ‘business-friendly’ planning service
  21. 21. Enterprise Zone Outcomes by 2025 Over 700,000 sq metres of new floorspace Focus on professional and financial services, digital media, ICT and creative industries Up to 40,000 jobs £2.8 billion to the economy in GVA once the above growth is delivered Business rate uplift of up to £70 million p.a. Available for investment across the LEP
  22. 22. Delivering the Strategy Strategy will only be as good as the delivery mechanisms supporting it Need to harness strengths of private and public sectors Seeking input and ideas Role of Marketing Birmingham
  23. 23. Conclusion We must be game changing Real opportunity to rebalance the economy We have the ambition and the scale (geographically, population and economic activity) to drive growth Strong relationship between business and the public sector is key Business needs to fully engage with one voice Cross-LEP co-ordination is vital
  24. 24. Ques tions & ans wers

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