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Commercial members meeting 30.05.12 Commercial members meeting 30.05.12 Presentation Transcript

  • Commercial Members Meeting 30 May 2012 marketingbirmingham.com
  • Operational plans 2012/13 Ian Taylor Commercial Director
  • Conference sales strategy  ICCA research targeting specific sectors - Life sciences - Advanced Engineering - ICT - Business, Financial & Professional - Food & Drink  Segmenting based on size, rotation, open years and likely subvention requirements  Pipeline of some 300 conferences  Short term targeting PCO’s and home grown events
  • Pipeline and confirmed 14 live bids, collective value of 46,000 bed nights Recent major event wins: - Renewable UK, 5,000 participants, 4 days, November 2013 - European Molecular Biology Association, 2,000 delegates, 4 days, September 2015 - New digital event x 200 delegates, 2 days, September 2012 - British American Business Council, 300 delegates, 3 days, May 2013
  • Conferences in Birmingham IEEE Nano 2012, 20-23 August (500) National Housing Federation, 17-19 September (1,200) UK Independence Party, 20-22 September (800) Conservative Party Conference, 7-10 October (12,000) CASE Europe 27-31 August 2012 (1,000) Society for the Study of Inborn Errors in Metabolism 4-7 September 2012 (2,000)
  • 2012 activity  International Confex  Association event, March, Brussels  IMEX, May, Frankfurt  ICCA Association Seminar, May, Frankfurt  Association Congress, July, Liverpool  Square Meal, September, London  Ambassador programme
  • Meet Birmingham Showcase  Two-day event hosting 35 national event buyers from: - agencies - corporates - not-for-profit  Includes venue tours and face-to-face sales meetings between buyers and suppliers  22-23 November 2012  Contact Anthony Bisseker for more information
  • 2012 Visit themes  Culture  Food  Summer  Christmas  Digital  Trade
  • International marketing  Results: - Beijing/BHX + 136% - Delhi/BHX + 112%  June – Dec activity - China - India - Northern Europe - Ireland - America  Route development
  • Summer 2012  Sport, attractions, heritage  Olympic spotlight moments - Torch relay - London 2012 Festival - Live sites - Jamaica Village - Civic receptions - Jamaica Farewell  Diamond Jubilee and Pride  20.12% GREAT campaign
  • Food Fest 2012  20.12% GREAT restaurant offers  Brindleyplace Chilli Festival  CBD Food Festival  Programme of fringe events  Online marketing campaign featuring city chefs & key figures
  • visitbirmingham.com New ‘Itineraries’ feature Improved engagement to social media ‘Explore’ tool for places, events & accommodation Updated branding
  • Christmas 2012 2012 planning underway Media - Radio - Press - Outdoor - Online Frankfurt Christmas Market Partnership approach
  • Media profile  Generated over £15 million of media coverage  Coverage in national and international media; The New York Times, The Economic Times of India and CNN  The media is helping to shape a new view of Birmingham: “…With an only-in-Britain tapestry of vividly multiethnic neighbourhoods, a post-industrial urbanity that’s gentrifying before your eyes and a food scene that can’t be ignored, Birmingham is no longer simply flyover country. Welcome to England’s heartland metropolis: big-shouldered, friendly and fun.”marketingbirmingham.com
  • Media coverage
  • Resources
  • 1.Free of charge Business and visitor economy  Part. of Marketing 1 Free of charge Birmingham, the city’s Business and strategic marketing partnership visitor economy 2. Value added  Provides a comprehensive analysis Detailed reports, package of research based maps and briefings services  Works as a strategic partner to deliver intelligence to inform business decisions 3. Bespoke consultancy servicemarketingbirmingham.com
  • birminghamtoolkit.com  Birmingham’s story  Useful facts and stats  Images + case studies  Future developments
  • Questions & answers
  • www.paradisecircus.co.uk
  • Birmingham Areas of Transformation West side Big City Plan image from GHA www.paradisecircus.co.uk
  • Longer Term Outlook – supply shortage??? www.paradisecircus.co.uk
  • Major Development as a catalyst for change …and an engine for growth. www.paradisecircus.co.uk
  • Importance of the pipeline? Does supply create demand? • No development activity leads to general market inertia • Development creates the: • opportunity to attract inward investment • ability to respond to time sensitive enquiries www.paradisecircus.co.uk
  • What should be in the pipeline? Large city economies have a diverse property offer but the development pipeline must have the ability to :  Provide access to deep labour pool  Deliver quickly and with certainty  Deliver ‘value’  Deliver flexible property solutions  Provide low (zero) carbon buildings Pre-requisites for large corporate occupiers www.paradisecircus.co.uk
  • Brindleyplace www.paradisecircus.co.uk
  • Brindleyplace www.paradisecircus.co.uk
  • Spinningfields, Manchester www.paradisecircus.co.uk
  • Spinningfields, Manchester www.paradisecircus.co.uk
  • Canary Wharf www.paradisecircus.co.uk
  • Canary Wharf www.paradisecircus.co.uk
  • King’s Cross www.paradisecircus.co.uk
  • King’s Cross www.paradisecircus.co.uk
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  • Landmark s National Indoor Arena Snow Hill Station International Convention Centre Council House The Mailbox Brindleyplace www.paradisecircus.co.uk
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  • Forumpreviously www.paradisecircus.co.uk
  • Investmen t Snow Hill Station New Library Metro Link New Street Gateway John Lewis Future Metro Extension www.paradisecircus.co.uk
  • www.paradisecircus.co.uk
  • 2013 New Library www.paradisecircus.co.uk
  • 2013 New Library www.paradisecircus.co.uk
  • 2015 New Street Gateway2015 John Lewis www.paradisecircus.co.uk
  • 2015 John Lewis www.paradisecircus.co.uk
  • Snow Hill Station Future Metro Extension2015 Metro Link New Street Gateway www.paradisecircus.co.uk
  • www.paradisecircus.co.uk
  • InternationalConvention Centre New Street Station Colmore Row www.paradisecircus.co.uk
  • Existing Public Spaces www.paradisecircus.co.uk
  • Proposed Masterplan Public Spaces www.paradisecircus.co.uk
  • Up to 1.7 million square feet of space including: Up to ten new buildings Grade A office space A new four star hotel Shops, restaurants, bars and cafés A new 450 seat Concert Hall A series of public squares and new streets www.paradisecircus.co.uk
  • First class office space: Up to ten new buildings Buildings from 70,000 to 400,000 sq ft Floorplates from 10,000 to 40,000 sq ft Minimum standard BREEAM Excellent Opportunities for BREEAM Outstanding Privately managed estate 2 minutes from New St Station 550 parking spaces www.paradisecircus.co.uk
  • Transforming the city centre www.paradisecircus.co.uk
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  • Timescales www.paradisecircus.co.uk
  • Timetable for Planning Applications: Summer 2012 Outline Planning Application submitted Winter 2012 Outline Planning Application determined Summer 2013 Detailed Planning Public Consultation Winter 2013 Detailed Planning Application determined Autumn 2014 Anticipated Start on Site for first phase Winter 2016/17 First buildings delivered www.paradisecircus.co.uk
  • Phase One Development www.paradisecircus.co.uk
  • 2014 – 2017 Phase One Major Enterprise Zone investment in infrastructure Two office buildings under construction from 2015 New Millennium four star hotel under construction 450 seat concert hall under construction Two new public squares Five new pedestrian streets www.paradisecircus.co.uk
  • www.paradisecircus.co.uk