Commercial Members Meeting - 20.10.11
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Commercial Members Meeting - 20.10.11 Commercial Members Meeting - 20.10.11 Presentation Transcript

  • C ommerc ial Members Meeting 20 October 2011 marketingbirmingham.com
  • A genda  Welcome and introductions Neil Rami, Chief Executive, Marketing Birmingham  Gastronomy in Birmingham David Colcombe, Chef Director, Opus Restaurant  Food Trends Rob Smith, Assistant Dean, University College Birmingham  Marketing Birmingham Operational Update Ian Taylor, Commercial Director, Marketing Birminghammarketingbirmingham.com
  • David C olc ombeChef Director, Opus Restaurant marketingbirmingham.com
  • Food Trends Robert SmithUniversity College Birmingham
  • Current Trends Restaurant trends Starters only desserts only, sharing and small portions Cheaper cuts of meat –tasty Tutored wine and food paring menus/dinners Flexible pricing – charge by table rather than meals !
  • Local ProduceLocally sourced canincrease profit
  • Restaurant Trends Restaurant takeaways Thirty minute lunch
  • Pop up Restaurants Thomas Keller French Laundry pop up restaurant at Harrods Spoof French Laundrette inspired
  • SERVICE!Customer expectations increased with TV programmesTraining
  • Nutritional values and healthy eating Customers are becoming more aware of healthy eating & nutritional values Many restaurants are choosing to list the nutritional value of each dish on the menu Be individual!
  • iPad with food and wine! iPad Menus and wine lists now available in restaurants throughout the world Links to producers Wine and food paring Recipes No queue ordering in fast food outlets Customers can see the dish they are ordering
  • Choosing wine in the On-Trade How do you choose wine in a restaurant or bar? Usually only choose wine grape varieties I am familiar with Usually choose the house wine 70%Usually only choose wine regions/countries I am familiar with Usually only choose wine brands I have heard of Would also like to taste the wine before choosing Usually choose the cheapest wine Always get someone else to choose Usually ask for help from the waiter/barman Always ask for help from the waiter/barman None of these Don’t drink wine On-Trade N/A Source : YouGov Omnibus Panel Dec 2010, WDR analysis Base size : 1,695 British adult drinkers
  • The box draws your eye Omit pound signs and pennies – customers follow subtle cues. Engaging sections to break up the list of wineOne word tasting notes to steer towards flavours without using ‘wine’ language
  • Ques tions & A ns wers marketingbirmingham.com
  • Operational Update Ian Taylor Commercial Director marketingbirmingham.com
  • A new bas e Baskerville House - accessible, central location - cost effective - effective 31st October Birmingham Forward and Finance Birmingham will co-locate from 4th November 2011
  • New identities Multiple brands Single brandmarketingbirmingham.com
  • T he B irmingham toolkit Provides a framework and overarching guidance on the positioning and portrayal of Birmingham’s identity Objectives:  To clarify Birmingham’s positioning  To develop the ‘Team Birmingham’ approach and partnership working The Birmingham toolkit:  Online asset management system containing: - The Birmingham story - Facts and statistics - Birmingham assets (imagery, films, data)
  • ERDF Programme2011/12- 2013/14What - A £17.7m catalyst to deliver integrated City RegionBusiness, Meet and Visit programme over the 3 yr periodIt will - generate investment, events and visitors, developbusiness and jobs in the ERDF priority 3 areasHow - Marketing Birmingham will provide up to £5.8m, ourpartners £3m and £8.8m funding drawn down from ERDF Outputs Partners ► 4690 jobs Birmingham City Council, ► 500 business supports Solihull MBC, Black Country LA’s x 4, Birmingham Airport, ► 5% increase visitor CENTRO, Southside BID economy
  • B irmingham F ood F es t14th – 23rd October 2011birminghamfoodfes t.c om  10 day food and drink celebration – 100+ restaurant offers – 100+ partner events – Big Brum Cook book  Two spotlight events – Chefs Alliance Dinner – Hidden Gems  6000 + voucher downloads  £850,000 + media coverage to date
  • C hris tmas in B irminghamNovember 2011 – January 2012  One joined up city campaign  Birmingham City Council, Retail Birmingham, Southside BID, Black Country, Solihull MBC, Virgin Trains, Brindleyplace  Two part campaign capturing the festive season & New Year Campaign components  Dedicated website christmasinbirmingham.com  Advertising - radio & door drops national & regional TV advertising  Online display, search, e-newsletters, viral game  Frankfurt Market - group travel meet & greet
  • International foc us  Partners in Visit Britains GREAT campaign  Destination England North America – 45 appointments  World Travel Market (Excel, London)  ITB (Berlin) C ommerc ial partners meeting 28 September 2011
  • L iberal Democ rat C onferenc e 2011  £12m economic impact  3,500 pieces of Birmingham related media coverage  9 Team Birmingham fringe events including Birmingham City Council, Centro, University of Birmingham, Chamber of Commerce
  • F uture plans and how youc an get involved … marketingbirmingham.com
  • Vis it B irmingham  Christmas 2011 - Send us your events - Partnership opportunities  Olympics 2012 - Send us your events/activity - Partnership opportunities  New visitor website - Feedback on current system  Trade - contribute to online resources area - support FAM trips and itinerary building  Summer 2012 - Partnership opportunitiesmarketingbirmingham.com
  • Meet B irmingham S howc as e  40 conference & event buyers in Birmingham 10/11th November 2011  Day one venue show rounds, welcome reception with dinner  Day two face to face meetings at Edgbaston with afternoon seminar
  • Meet B irmingham  EIBTM 2011 - Partnership opportunities  International Confex 2012 - Partnership opportunities  Meet Birmingham Conference Guide - Partnership Opportunitiesmarketingbirmingham.com
  • Meet B irmingham B ids  Recent successes - IEEE Nanotechnology 2012 - LGG Communications Conference 2012 - Solar Power UK 2011 - National Housing Federation 2012 & 2013  Bids in progress 4 International: 2014 3,500 attendees – four days 2015 1,500 attendees – three days 2012 250 attendees – two days 2012 500 attendees – two days 2 national: 2013 500 attendees – three days 2014 500 attendees – three daysmarketingbirmingham.com
  • Ques tions & ans wers