Careers Service Conference Presentation 12th March 2014


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  • The Regional Observatory is a provider of data, research and intelligence. We have been around since 2004 – firstly as an operating unit of Advantage West Midlands the former Regional Development Agency and now hosted by Marketing Birmingham.
    We have been commissioned by CSWP to look into how the work of the 6 Local Enterprise Partnerships now operating in the West Midlands impacts on the work of the careers service
  • In this short presentation I will discuss the key aims/objectives of the LEPs and what each of the 6 is up to in terms of developing key employment sites, attracting inward investors and supporting job creation within firms already here – and the sorts of jobs being created. I appreciate that you will be from various parts of the West Midlands so not everything I say will be relevant to you – but hopefully some will.
  • The 6 LEPs by and large cover familiar territory covered by the old TECs, LSCs etc. – although the GBS LEP does overlap with Staffordshire and Worcestershire.
    There is little co-ordination or collaboration – and they all do things a bit differently – but they do have common overall goals – to support existing businesses to grow and attract new inward investors, develop key employment sites
    and the key issue for today is that they are looking to create substantial numbers of new jobs.
    They all have ambitious targets on this and are looking to create jobs predominantly in the private sector
  • In the GBS LEP area there are a number of major development sites and some particularly ambitious job targets
    There is a focus on the high tech, high skill end of the spectrum (e.g. advanced manufacturing, digital, professional services) but also on sectors that deliver higher volumes of jobs at entry level like food and drink, retail and leisure
    The LEP has an ambition to create 100,000 new jobs over the next decade
  • Again new jobs from inward investment and expansion of existing firms are in a wide range of sectors – from life sciences and advanced manufacturing to distribution/logistics, retail, leisure and hospitality
  • In the Black Country the vision is to support the growth of retail, hospitality and leisure employment in key town/city centres and high tech manufacturing/engineering in the transport corridors that link them.
    Health and other public sector services are also a priority.
    There is an ambition to create 90,000 new jobs
  • The area is successfully attracting in inward investors who are creating substantial numbers of engineering/manufacturing jobs (and the new JLR engine plant at i54 is just over the border in South Staffs)
    There are also projects projected to create substantial numbers of retail, warehousing and logistics jobs
  • In Coventry and Warwickshire there are numerous development sites/projects – a few key ones are highlighted here.
    Again while there is an accent on high technology science and engineering the Coventry city centre development will provide a wide range of office base jobs and jobs in warehousing/distribution are being created.
    If all developments are completed as planned as many as 30,000 new jobs could be created over the next 15 years
  • Similarly inward investors are creating jobs in advanced manufacturing at one end of the spectrum and distribution/logistics and food and drink at the other.
  • Once again in Stoke and Staffordshire opportunities are being created in a broad range of industries – ranging from biotechnology, medical devices, IT and advanced engineering to food and drink, logistics, retail, hospitality and leisure
  • The area tends to attract investment principally in key manufacturing industries like automotive, aerospace and ceramics – nearly 2,000 jobs have or are soon to be created
  • Ambitions are perhaps a little more modest in the Marches – but a target of 2,000 new jobs created is still substantial in this less populated, more rural area
  • In fact nearly 1,500 new jobs have already been created in the area by inward investors since 2010 (mainly in food and drink)
    Up to 2,000 could potentially be created as a result of new investment – in high tech manufacturing, retail, hospitality and leisure.
  • New development in Worcestershire could potentially create up to 7,000 new jobs – with a focus on high tech science and engineering jobs
  • While inward investment is primarily in manufacturing some key retail and leisure projects are also in the pipeline.
  • Solihull is really successful at attracting day visitors – but to further grow the visitor economy more higher spending overnight and overseas visitors need to be attracted
    Excellent transport access is a key asset for Solihull.
    Visitors are primarily from a local market – although it is encouraging that Solihull is attracting people from London and the South East and from emerging markets in Asia/Pacific
    The Touchwood Shopping Centre stood out as a particularly strong aspect of Solihull’s offer
    Visitors satisfaction is extremely high – one of the reasons for the high % of repeat visitors
    It’s not just shopping that is highly rated – visitors like to combine a visit to Touchwood with visits to parks, events/festivals and attractions
    Potential to build on what is offered at the moment – perhaps in developing the evening/night time offer
    Spend per head is less than in Birmingham or the Black Country – expenditure would rise if more overnight stayers/overseas visitors were attracted
  • Careers Service Conference Presentation 12th March 2014

    1. 1. The six West Midlands Local Enterprise Partnerships: Investment priorities, key sectors and potential for new job creation
    2. 2.  Background to the LEPs  For each of the six LEPs:  Key development/employment sites  Job creation – inward investors  Job creation – existing firms   Workshop agenda
    3. 3.  The six LEPs cover Coventry & Warwickshire, Greater Birmingham & Solihull, the Black Country, the Marches, Stoke & Staffordshire and Worcestershire  They were set up following the publication of the Government’s 2010 white paper ‘local growth: realising every place’s potential’  While each has its own approach they have common goals:  Support for existing businesses and new inward investors  Establishment of key development/employment sites  Targeted support for priority sectors  Creating new job opportunities in their area   Background to the LEPs
    4. 4.  The UK’s largest city centre enterprise zone:  7 clusters of 26 development sites  Could create up to 40,000 new jobs in advanced manufacturing, creative and digital, financial and professional services  5 other economic zones:  Longbridge ITEC park  Life Sciences Campus  Environmental Enterprise District  Advanced Manufacturing Hub  Food Hub including relocated wholesale markets  M42 Economic Gateway:  Airport runway extension, £125m leisure & entertainment complex at the NEC  JLR, Blythe Valley Park and JLR  Could create up to 63,000 jobs Greater Birmingham and Solihull LEP: Key development sites
    5. 5.  123 inward investment projects since 2010 creating 7,658 new jobs and safeguarding 6,201  Key investors have included Tata Motors (3,000 jobs at JLR), Amazon (900 jobs at new site in Rugeley), Chinese owned NVC Lighting (230 jobs at Longbridge) and US titanium manufacturer Timet UK (120 jobs)  Other opportunities:  Grand Central development in Birmingham City Centre – revamped New Street Station, John Lewis Anchor store in a new retail, leisure and hotel development – creating up to 12,000 jobs  Life sciences campus in Selly Oak – could create up to 2,400 direct and 5,000 indirect jobs Greater Birmingham and Solihull LEP: inward investment and local opportunities
    6. 6.  4 strategic centres offering distinct wide ranging shopping, leisure and office facilities:  Brierley Hill  West Bromwich  Walsall town centre  Wolverhampton town centre  Linked by16 growth corridors offering high quality employment land  Creating 90,000 new jobs in:  Advanced manufacturing/Aerospace/transport technologies  Building technologies  Business services  Environmental technologies  Retail, hospitality and leisure  Public sector and health Black Country LEP: Key development sites
    7. 7.  33 inward investment projects since 2010 creating 640 new jobs and safeguarding 871  Key investors have included Goodrich Aerospace (500 jobs in Wolverhampton), power generation manufacturer Alsthom (50 jobs in Wolverhampton), Automotive door and lock manufacturers Huf Hulsbeck and Furst (110 jobs in Tipton) and sports products distributor Decathlon (100 jobs in Wednesbury)  Other opportunities:  £60 million redevelopment of the former Royal Wolverhampton Hospital into a Tesco supermarket – creating up to 500 jobs  A new logistics and warehousing development next to junction 9 of the M6 in Wednesbury – creating up to 500 jobs Black Country LEP: inward investment and local opportunities
    8. 8.  Coventry city centre – 10 developments including the new Friargate central business district where up to 15,000 jobs will be created in the next 15 years  A £300m expansion of the MIRA automotive/ engineering research park near Nuneaton creating over 2,000 jobs  The £130 million expansion of Whitley Business Park in Coventry potentially creating up to 2,000 high tech jobs  Birch Coppice Business Park near junction 10 of the M42 which will be home to online retailer Ocado’s new central distribution hub   Coventry & Warwickshire LEP: key development sites  A £250 million high tech manufacturing and logistics park at Coventry airport could potentially create up to 14,000 jobs  Stoneleigh Park is to be developed into a science and technology park with a national equine centre and renewable energy cluster
    9. 9.  47 inward investment projects since 2010 creating 2,079 new jobs and safeguarding 2,076  Key investors have included:  Tata Group (300 jobs at their new technical centre)  Brose of Germany (270 jobs in Coventry)  Post NL (150 jobs at the TNT Post Centre in Rugby)  Gruma/Mission Foods (100 new jobs at its Mexican food plant in Coventry)  Zhejiang Geely (purchase of taxi maker Manganeze Bronze creating 100 new jobs) Coventry & Warwickshire LEP: inward investment
    10. 10.  i54 – where JLR is developing a £500 million engine plant which will employ 1,400 people  A 70 acre expansion of Keele University Science and Business Park – already home to 50 biotech, medical technologies and IT firms  Fradley Park near Lichfield is home to a range of key inward investors in sectors such as food and drink and logistics  Stoke-on-Trent city centre is being revitalised in a £275m redevelopment expected to create more than 4,200 jobs – to include a new department store, shops, restaurants, a cinema, a hotel and 750,000 square feet of grade A office space Stoke & Staffordshire LEP: key development sites
    11. 11.  22 inward investment projects since 2010 creating 2,277 new jobs and safeguarding 688  Key investors have included JLR (owned by Indian firm Tata) which as already mentioned is building a new engine plant at i54, US Aerospace firm Moog has also located there creating nearly 350 jobs and in Stoke Irish owned Waterford Wedgwood and Michelin tyres have created nearly 200 jobs  Other opportunities:  After extending its existing plant in 2013 Stoke ceramics manufacturer Steelite is developing a new production facility which will create more than 170 new jobs Stoke & Staffordshire LEP: inward investment and local opportunities
    12. 12.  The Hereford Enterprise Zone (two greenfield sites at Rotherwas and Ross on Wye) is looking to attract businesses in the defence, security, advanced manufacturing, and environmental technologies sectors and create up to 2,000 jobs  Telford International Railfreight Park will be developed adjacent to junction 5 of the M54 and include a rail terminal hub  The Shropshire Food Enterprise Centre in Shrewsbury provides units for businesses in the area’s thriving food and drink sector The Marches LEP: key development sites
    13. 13.  15 inward investment projects since 2010 creating 1,801 new jobs and safeguarding 790  Key investors have included German owned Muller Dairies (nearly 500 jobs created in Shropshire, Austrian owned NOM Dairy (200 jobs in Telford), Irish owned Anglo Beef Processors (700 jobs in Shropshire) and up to 1,000 jobs could potentially be created by two aerospace firms – Georgian Tblisi Aircraft and Ukranian Marketmats – at the Hereford Enterprise Zone  Other opportunities:  The multi million redevelopment of Shrewsbury’s historic Flax Mill into a community hub with bars, shops and offices will create up to 1,000 jobs  A new waste to energy plant is being developed in Shrewsbury for Veolia Environmental Services – due to open in 2015 The Marches LEP: inward investment and local opportunities
    14. 14.  The Worcester Technology Park – to be situated near junction 6 of the M5 – is an £18 million development for high tech manufacturing and environmental technologies firms which could create up to 3,000 jobs  At Malvern Hills Science Park, home to a range of high tech science based businesses, a further £35,000 sq ft of offices is now available  The development of South Kidderminster Enterprise Park, where up to 4,000 new jobs could be created, has now been approved Worcestershire LEP: key development sites
    15. 15.  7 inward investment projects since 2010 creating 118 new jobs and safeguarding 868  Key investments have included the Carlyle Group’s acquisition of Brintons Carpets, safeguarding nearly 500 jobs in Kidderminster and expansion of French owned Air Liquide in Droitwich (creating 50 jobs) and Goodrich in Malvern (also creating 50 jobs)  Other opportunities:  The IntroOutdoors retail and leisure complex being developed in Evesham is set to create up to 1,000 jobs  The former British Sugar site in Kidderminster is being redeveloped into a retail and leisure development creating up to 400 new jobs Worcestershire: inward investment and local opportunities
    16. 16. Any questions?
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