Transcript of "Orlando LGBT Travel: Converge Official CVB"
Converge Orlando, Inc.
What is Converge Orlando? Converge Orlando, Inc. is a non-profit 501 c6 public membership corporation, governed by a Board of Directors, funded through sponsorships and private funds. We cooperate with all other destination marketing agencies in Central Florida The other major destination like Orlando is Las Vegas—in terms of number of visitors and appeal of the concentration of attractions Las Vegas CVB has a sizable Diversity Division and budget to attract the LGBT traveler to their destination
Converge has a clear strategyConverge strategy to produce value for Orlando Attract first-time visitors (put Orlando in consideration) Extend the stay of current visitors Actively target conventions, conferences and groups Focus on amateur athletics & competitions
Why was Converge founded? Five percent of all travelers but represent 10% of all tourism expenditures— less impacted by national economic downturns We believe LGBT visitation can be significantly increased, especially during off-peak seasons
Orlando has a compelling story to tell LGBT visitors The market requires authentic and sensitive targeting Perception of “gay- friendliness” is the most important driver of visitation we can impact Assurance of personal safety and security is also important The OutServe Leadership Conference is great example of Converge’s unique contribution
Milestone One: We have launched the first LGBT travel insert with Visit Orlando 4-month print & online campaign generating 600,000+ impressions 225,000 print circulation Special targeting of Atlanta, Boston, Chicago, NY metro, Philadelphia, Washington DC, Toronto and drive markets
Future plans for Converge Orlando Participate in major LGBT travel trade shows and Pride events Create major Orlando presence in all gay travel guides Significantly increase the number of articles and references written about the Orlando gay travel experience Participate in organizations that promote LGBT travel and tourism
Milestone Two: New Website is officially launched today www.orlandogaytravel.com is reliable, comprehensive, unbiased and non-commercial Create a distinctive and exciting persona for Orlando Central Florida’s wonderful hotels, restaurants, attractions and experiences are interpreted for the LGBT traveler
2018 Gay Games Previously hosted in San Francisco, Chicago, Amsterdam, Montreal, Cologne, Sydney, Vancouver, New York, Copenhagen and Antwerp Know competitors for 2018 include London and Las Vegas
$150+ million for the local economy 12,000+ Participants 200,000+ Attendees 80+ Countries Represented 10 Days Of Competition 40 Competing Sports 10 Outstanding Events
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