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Additional $2.8million in Federal Government Funding
San Remo NetSetGO! launched nationally
Netball Ten – national broadcaster
Development and launch of ANZ Championship and Australian Netball League
World Netball Champions and number 1 World Ranking.
Australian Netball Hall of Fame launched
Liz Ellis Diamond introduced
National licensing range through Target nationally
Australian Netball Diamonds brand launched
THE FUTURE 2 One brand for Netball A trusted leader within the sport and community. Corporate partners aligned with, and confident in, Netball Australia’s values. A strong global game. Netball is Another Australian Sports Success Story Ranked world number one. Sell-out crowds. Athletes and coaches are household names. High profile people engaged with the sport. Commercial broadcast partner. Licensed product sold through national retail. Members share and enjoy netball’s achievements and successes Passionate members and fans. Increased Member’s equity. A top-down funded sport. Experience netball Using technology to understand and engage with members. Netball is relevant to all Australians. Every child experiences San Remo NetSetGO!
Australian Netball Diamonds The pursuit of brilliance
DIAMONDS - Brand Summary The Brand Story The Australian Netball Team represents Australia in international netball competition and is the most successful team, winning 9 of the 12 World Championships and is one of Australia’s most consistently successful sporting teams. The Brand Mission The team aims to continue its winning way by always striving for innovation and excellence in play with unity, pride and a relentless pursuit of achieving its goals. To always remain as a beacon for young aspiring players to be their best and to take seriously the role of ‘role model’ for the millions of active netball participants. The Brand Personality The Australian Netball Team is dedicated, fit and skilled with highly developed technical knowledge and a relentless attitude. An Australian netballer plays a style that is identifiable as ‘low and hard’. She is a team player not an individualist. She is uncompromising in competition but always fair and believes sportsmanship comes first. She is the girl next door and through hard work and talent has joined the elite levels of the sport but never forgets her friends and how she got there. She is strong, professional, graceful, brilliant, multi-faceted, passionate, feminine and fun.
DIAMONDS – Experience to Date Success On The Court Still World Number One Success Off The Court Broadcast Partnership New Major Partnerships 100% Recall of Team Name through Test Research Integration Across Key National Programs Australian Netball Awards / Liz Ellis Diamonds San Remo NetSetGO! through the launch of Diamond Girl and cartoon like player imagery
DIAMONDS – The Future Opportunities Bring Diamonds to life for 12 months of the year Build celebrity status for Diamonds Make Diamond Girl a super hero Ensure Diamonds understand the importance of their brand Maximise the potential of our partnership with Network Ten Use of the national database to connect with the 330,000 registered netballers Capitalise on commercial opportunities Naming Rights Sponsor for the Diamonds