James Rickard: Hold on tight.
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James Rickard: Hold on tight.

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Marketing Week 2009. ...

Marketing Week 2009.

- Fortune favours the brave
- The irresistible magnetism of confidence
- Brand behaviour beyond ads
- Appealing to the highest common denominator not the lowest.

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James Rickard: Hold on tight. James Rickard: Hold on tight. Presentation Transcript

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