Fe Colleges Conference


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A presentation delivered to the College Marketing Network Conference in November, 2009.

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Fe Colleges Conference

  1. 1. Using Google (and other tools) For Research & Reputation
  2. 2. The basic argument [of Web 2.0] is, if you think about it: it would be better for you to have all the data and all the applications that you use on a server somewhere, and then whatever computer or device you're near you would be able to use. Eric Schmidt, Chief Executive Office, Google
  3. 3. quot;Google has the functionality of a really complicated Swiss Army knife, but the home page is our way of approaching it closed. It's simple, it's elegant. A lot of our competitors are like a Swiss Army knife open--and that can be intimidating and occasionally harmful.quot; Marissa Mayer Vice President, Search Products & User Experience
  4. 4. • The Hub providing access to a wide range of Google services. • Aim: streamline information and make it consistent. • In essence, it’s your Google one-stop shop.
  5. 5. Tool #1: Gmail Conversations Contacts Chat Labels Recommended Link: www.gmail.com
  6. 6. https://www.google.com/accounts/Login Recommended Link: www.google.com
  7. 7. Tool #2: Link & Site Search Site Link Instances Similar Search Within Recommended Link: www.google.com
  8. 8. Tool #3: Power Search How to put some Power into Your Searches Google Power Searches 1 Google Power Searches 2 • allintitle:new york welsh Wildcard all search terms appear in title • “one flew*” • intitle:welsh rugby Inclusion welsh appears in title and or rugby in • +to +be +or +not +to +be body text • intitle:“planet earth” Exclusion words appear next to each other in title • rugby –england –australia • allintext:literary festival hay Fuzzy Operator words appear in text on page • planet ~earth Recommended Link: www.google.com
  9. 9. Tool #4: Google Suggest On Google as you type And in your browser Recommended Link: labs.google.com
  10. 10. Tool #5: Google Trends Recommended Link: www.google.com/trends
  11. 11. Tool #6: RSS RSS is a family of Web feed formats used to publish frequently updated works – such as blog entries, news headlines, audio, and video – in a standardized format. An RSS document (which is called a quot;feedquot;, quot;web feedquot;, or quot;channelquot;) includes full or summarized text, plus metadata such as publishing dates and authorship. Web feeds benefit publishers by letting them syndicate content quickly and automatically. They benefit readers who want to subscribe to timely updates from favoured websites or to aggregate feeds from many sites into one place. RSS feeds can be read using software called an quot;RSS readerquot;, quot;feed readerquot;, or quot;aggregatorquot;, which can be web-based or desktop-based. Recommended Link: www.google.com/trends
  12. 12. Tool #7: Firefox Live Bookmarks Recommended Link: mozilla.org
  13. 13. Tool #8: Google & Yahoo Alerts
  14. 14. Tool #8: Google & Yahoo Alerts Automatic notification when your search terms appear across various parts of Google Network Direct to your Gmail Account Either: • Daily • Weekly • As it happens Recommended Link: www.google.com/alerts help.yahoo.com/help/alerts
  15. 15. Tool #9: iGoogle Recommended Link: www.google.com/ig
  16. 16. Tool #10: Google Calendar Share & Publish Calendars View a number of Calendars (friends, family, work) Recommended Link: www.google.com/calendar
  17. 17. Tool #10: Google Calendar Creating a Google Calendar Step 1: Visit www.google.com/calendar & Sign In Your Google Calendar is now created and you are ready to add events Recommended Link: www.google.com/calendar
  18. 18. Tool #10: Google Calendar Private or Shared Step 1: Click the down arrow next to the Calendar Step 2: Click the down arrow next to the Calendar Step 3: Share the Calendar Recommended Link: www.google.com/calendar
  19. 19. Tool #10: Google Calendar Recommended Link: www.google.com/calendar
  20. 20. Tool #10: Google Calendar Adding an event Step 1: Navigate to the selected month, day of the event Step 2: Double Click on the start time of the event Step 3: Click “edit event details >>” Recommended Link: www.google.com/calendar
  21. 21. Adding an event Step 4: Add the event details Step 5: Invite Guests Step 6: Click Save Recommended Link: www.google.com/calendar
  22. 22. Accept an event via Google Mail Recommended Link: www.google.com/calendar
  23. 23. Tool #10: Google Calendar Accept an event via Google Mail Step 5: Accept and both Calendars are updated Recommended Link: www.google.com/calendar
  24. 24. Tool #11: Google Docs & Spreadsheets Create Sharing Storing Publish Recommended Link: docs.google.com
  25. 25. Tool #11: Google Docs & Spreadsheets New Document (Word Processor, Excel, PowerPoint & Forms) Upload existing files Folders Recommended Link: docs.google.com
  26. 26. Tool #11: Google Docs & Spreadsheets File Main Word Processor Page Share Insert WYSIWYG Editor Recommended Link: docs.google.com
  27. 27. Tool #11: Google Docs & Spreadsheets WYSIWYG editor Tools Formulas Add Sheets Recommended Link: docs.google.com
  28. 28. Tool #11: Google Docs & Spreadsheets Recommended Link: docs.google.com
  29. 29. Tool #11: Google Docs & Spreadsheets • Invite others to edit or view documents • Share with the World • Publish as Web Page Recommended Link: docs.google.com
  30. 30. Some Tools To Consider Twitter.com www.slideshare.com Have you considered your mobile options?
  31. 31. Thanks! eMail: ajohn@marketingtom.com Web: www.marketingtom.com