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Fe Colleges Conference

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A presentation delivered to the College Marketing Network Conference in November, 2009.

A presentation delivered to the College Marketing Network Conference in November, 2009.

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Fe Colleges Conference Fe Colleges Conference Presentation Transcript

  • Using Google (and other tools) For Research & Reputation
  • The basic argument [of Web 2.0] is, if you think about it: it would be better for you to have all the data and all the applications that you use on a server somewhere, and then whatever computer or device you're near you would be able to use. Eric Schmidt, Chief Executive Office, Google
  • quot;Google has the functionality of a really complicated Swiss Army knife, but the home page is our way of approaching it closed. It's simple, it's elegant. A lot of our competitors are like a Swiss Army knife open--and that can be intimidating and occasionally harmful.quot; Marissa Mayer Vice President, Search Products & User Experience
  • • The Hub providing access to a wide range of Google services. • Aim: streamline information and make it consistent. • In essence, it’s your Google one-stop shop.
  • Tool #1: Gmail Conversations Contacts Chat Labels Recommended Link: www.gmail.com
  • https://www.google.com/accounts/Login Recommended Link: www.google.com
  • Tool #2: Link & Site Search Site Link Instances Similar Search Within Recommended Link: www.google.com
  • Tool #3: Power Search How to put some Power into Your Searches Google Power Searches 1 Google Power Searches 2 • allintitle:new york welsh Wildcard all search terms appear in title • “one flew*” • intitle:welsh rugby Inclusion welsh appears in title and or rugby in • +to +be +or +not +to +be body text • intitle:“planet earth” Exclusion words appear next to each other in title • rugby –england –australia • allintext:literary festival hay Fuzzy Operator words appear in text on page • planet ~earth Recommended Link: www.google.com
  • Tool #4: Google Suggest On Google as you type And in your browser Recommended Link: labs.google.com
  • Tool #5: Google Trends Recommended Link: www.google.com/trends
  • Tool #6: RSS RSS is a family of Web feed formats used to publish frequently updated works – such as blog entries, news headlines, audio, and video – in a standardized format. An RSS document (which is called a quot;feedquot;, quot;web feedquot;, or quot;channelquot;) includes full or summarized text, plus metadata such as publishing dates and authorship. Web feeds benefit publishers by letting them syndicate content quickly and automatically. They benefit readers who want to subscribe to timely updates from favoured websites or to aggregate feeds from many sites into one place. RSS feeds can be read using software called an quot;RSS readerquot;, quot;feed readerquot;, or quot;aggregatorquot;, which can be web-based or desktop-based. Recommended Link: www.google.com/trends
  • Tool #7: Firefox Live Bookmarks Recommended Link: mozilla.org
  • Tool #8: Google & Yahoo Alerts
  • Tool #8: Google & Yahoo Alerts Automatic notification when your search terms appear across various parts of Google Network Direct to your Gmail Account Either: • Daily • Weekly • As it happens Recommended Link: www.google.com/alerts help.yahoo.com/help/alerts
  • Tool #9: iGoogle Recommended Link: www.google.com/ig
  • Tool #10: Google Calendar Share & Publish Calendars View a number of Calendars (friends, family, work) Recommended Link: www.google.com/calendar
  • Tool #10: Google Calendar Creating a Google Calendar Step 1: Visit www.google.com/calendar & Sign In Your Google Calendar is now created and you are ready to add events Recommended Link: www.google.com/calendar
  • Tool #10: Google Calendar Private or Shared Step 1: Click the down arrow next to the Calendar Step 2: Click the down arrow next to the Calendar Step 3: Share the Calendar Recommended Link: www.google.com/calendar
  • Tool #10: Google Calendar Recommended Link: www.google.com/calendar
  • Tool #10: Google Calendar Adding an event Step 1: Navigate to the selected month, day of the event Step 2: Double Click on the start time of the event Step 3: Click “edit event details >>” Recommended Link: www.google.com/calendar
  • Adding an event Step 4: Add the event details Step 5: Invite Guests Step 6: Click Save Recommended Link: www.google.com/calendar
  • Accept an event via Google Mail Recommended Link: www.google.com/calendar
  • Tool #10: Google Calendar Accept an event via Google Mail Step 5: Accept and both Calendars are updated Recommended Link: www.google.com/calendar
  • Tool #11: Google Docs & Spreadsheets Create Sharing Storing Publish Recommended Link: docs.google.com
  • Tool #11: Google Docs & Spreadsheets New Document (Word Processor, Excel, PowerPoint & Forms) Upload existing files Folders Recommended Link: docs.google.com
  • Tool #11: Google Docs & Spreadsheets File Main Word Processor Page Share Insert WYSIWYG Editor Recommended Link: docs.google.com
  • Tool #11: Google Docs & Spreadsheets WYSIWYG editor Tools Formulas Add Sheets Recommended Link: docs.google.com
  • Tool #11: Google Docs & Spreadsheets Recommended Link: docs.google.com
  • Tool #11: Google Docs & Spreadsheets • Invite others to edit or view documents • Share with the World • Publish as Web Page Recommended Link: docs.google.com
  • Some Tools To Consider Twitter.com www.slideshare.com Have you considered your mobile options?
  • Thanks! eMail: ajohn@marketingtom.com Web: www.marketingtom.com