What Can Rock Bands Teach Us About Content Marketing?

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I had the opportunity to see a Van Halen concert last year. I recently found some of my at-concert social media notes and pictures from the event. It struck me, while reviewing my nearly first-row seat experience at this sold-out event, that there are some real similarities between rockers like Van Halen and social media content.

It’s always important to try to find lessons in experiences that are outside of your job, specialty or normal circle of influence. My attendance at this very cool Van Halen concert was just one of those moments!

Please sit back and enjoy this ‘free ticket’ and think about what you can learn about content marketing from Van Halen.

What can rock bands teach us about content marketing? A whole lot!

@GerryMoran

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What Can Rock Bands Teach Us About Content Marketing?

  1. 1. How To Pick The Right LinkedIn Group @GerryMoran What Can Rock Bands Teach Us About Content Marketing?
  2. 2. @GerryMoran Preview Summary I had the opportunity to see a Van Halen concert last year. I recently found some of my at-concert social media notes and pictures from the event. It struck me, while reviewing my nearly first-row seat experience at this sold-out event, that there are some real similarities between rockers like Van Halen and social media content. It‟s always important to try to find lessons in experiences that are outside of your job, specialty or normal circle of influence. My attendance at this very cool Van Halen concert was just one of those moments! Please sit back and enjoy this „free ticket‟ and think about what you can learn about content marketing from Van Halen. What can rock bands teach us about content marketing? A whole lot! @GerryMoran
  3. 3. @GerryMoran Every Song Is Part Of An Album (OK, CD) and Them All of your content, such as whitepapers, blogs, videos needs to be part of a unified story.
  4. 4. @GerryMoran Turn Up The Volume So The Back Row Can Hear You Make sure you use “enough” Tweets, blog posts and other messaging to connect with the customers!
  5. 5. @GerryMoran Free Tickets Got People To Try Van Halen You need to give away some content to get customers to try your site, blog and brand out.
  6. 6. @GerryMoran New Music Keeps Fans Coming Back For More! Always generate new and fresh content to keep people engaged with your social media brand.
  7. 7. @GerryMoran Music Sells The Album, T-shirts and Concert Tickets Like music, content does not always have to ask for the order, just consistently keep everyone in a ready to act state.
  8. 8. @GerryMoran You Need To Be Talking To Your Band Mates In Real Time Like a well-tuned band, your social media content distribution needs to be in sync with all of your stakeholders
  9. 9. @GerryMoran Fan Conversation Happens, No Matter How You Try To Control There is no stopping social media, so you need to be a part of the conversation
  10. 10. @GerryMoran Make The Fans Hot For Teacher Think about brand advocates as “groupies” … AKA influencers … and leverage them
  11. 11. @GerryMoran Have Fun With The Fans And Talk To Them Put some voice in your content messaging and give it personality
  12. 12. @GerryMoran Sing So The Fans Dance The Night Away With You Use the right content to connect with your followers and they too, will dance the night away!
  13. 13. @GerryMoran Jump Into It! Tell your followers and customers that you love them by delivering relevant content delivered in relevant ways.
  14. 14. @GerryMoran The band is arguing like mad. They are fighting” Van Halen Postpones Summer Tour Dates Social media needs to integrate with other marketing tactics. No one tactic can be counted on alone.
  15. 15. @GerryMoran What Is Your Next Step? Social media needs to integrate with other marketing tactics. No one tactic can be counted on alone.
  16. 16. @GerryMoran Your Next Steps 1. All of your content, such as whitepapers, blogs, videos needs to be part of a unified story. 2. Make sure you use enough Tweets, blog posts and other messaging to connect with your customers. 3. You need to give away some content to get customers to try your site, blog and brand out. 4. Always generate new and fresh content to keep people engaged with your social media brand. 5. Like music, content does not always have to ask for the order, just consistently keep everyone in a ready to act state. 6. Like a well-tuned band, your social media content distribution needs to be in sync with all of your. Stakeholders. 7. There is no stopping social media, so you need to be a part of the conversation. 8. Think about brand advocates as “groupies” … AKA influencers … and leverage them 9. Put some voice in your content messaging and give it personality. 10. Use the right content to connect with your followers and they too, will dance the night away! 11. Tell your followers and customers that you love them by delivering relevant content delivered in relevant ways. 12. Social media needs to integrate with other marketing tactics. No one tactic can be counted on alone. 13. Contact Gerry Moran at 215-817-4085 to get a free social media assessment
  17. 17. @GerryMoran Thanks! @GerryMoran gerry.moran@marketingthink.com MarketingThink.com Social Media And Marketing Coaching Blog

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