I had the opportunity to see a Van Halen concert last year. I recently found some of my at-concert social media notes and pictures from the event. It struck me, while reviewing my nearly first-row seat experience at this sold-out event, that there are some real similarities between rockers like Van Halen and social media content.
It’s always important to try to find lessons in experiences that are outside of your job, specialty or normal circle of influence. My attendance at this very cool Van Halen concert was just one of those moments!
Please sit back and enjoy this ‘free ticket’ and think about what you can learn about content marketing from Van Halen.
What can rock bands teach us about content marketing? A whole lot!