A guide to using the right
kind of tweets to have the
right kind of conversations.
How to tweet? We all know that we need to tweet for our personal branding, our work’s social
business agenda, or making our personal business and social selling more successful. But, how to
you actually use Twitter to connect and communicate with your ‘peeps’? It’s not as hard as you think.
However, as Rex Kramer (Robert Stack’s character) said in the famous 1980’s Airplane movie, “flying
a plane is no different from riding a bicycle, just a lot harder to put baseball cards in the spokes.” And
so is Twitter no different than having a regular conversation, if you know where to put the RT’s, DM’s,
MT’s, #'s and @’s!
• Knowing the rules of engagement and how the controls work will help you be successful to:
• Build your personal brand
• Get on your customer’s radar
• Have the right conversation, with the right person at the right time and in the right way
By mastering these three success goals, you can continually be nurturing your sales pipeline or just
increasing the value of your social currency.
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Thank you for your interest!
Sometimes you just want to tell everyone your message
because it will be relevant to them.
Use A Regular Tweet To
Connect With Everyone
• Curate content and thought leadership to increase people’s knowledge
• Deliver event updates with which a large audience might be interested
• Use as your ‘unfiltered’ communication stream that aligns with your personal brand
• Use hashtags to reach a greater audience
Regular TWEETS reach your followers AND non-
followers (who find you by following a keyword or
hashtag referenced in your message). Typically these
messages are relevant for everyone and help to build
your visibility, followers and social brand.
At times you just want to mention
people in your discussion to get their attention.
Use A Mention To Get The
Attention Of Your ‘Target’
• This Twitter “CC” connects with a contact by referencing them in a Tweet that others
• Use this ‘by the way’ contact to nurture a customer or get on their radar
• Use retweets (RT) and modified tweets (MT), another type of mention, to connect!
A MENTION reaches a contact in their Twitter timeline
feed if they follow you. If they don’t follow you, your
message shows up in their in-box, better known as their
Mentions & Interactions tabs. Many Twitter users have
email and pop-up alerts set up to be notified when they are
mentioned. Oh, and others will always see these tweets !
Other times you want to break through the clutter and
don’t mind that others will see your social missive.
Use A Reply To Reach Someone
Who Doesn’t Follow You
• Start a semi-public conversation with or ask a question of a contact
• Send a message or questions to your contact to incite a response
Use a REPLY to reach someone who does not
follow you. A REPLY lands in a person’s Mentions &
Interactions tabs if they don’t follow you. People
who follow both of you can see your semi-private
exchanges. And, you can use a REPLY to make the
first contact, so you don’t have to wait to ‘reply’.
Then there are times you just need to be very private.
Use A Direct Message (DM) To
Send Private Communication
• Send a private message or start a private conversation with a contact
• Tweet directly only to your contact
A DIRECT MESSAGE is a private Tweet between you and your
contact. You can send a DM to someone who follows you, even if
you don’t follow them. You can only have a private 2-way
conversation when you both follow each other.
Your Next Steps
1. Use regular tweets to reach a mass audience
2. Use Twitter mentions to connect with a person indirectly
3. Use a Twitter reply to initiate a semi-private conversation
4. Use a direct message to have a private conversation
5. Contact Gerry Moran at 215-817-4085 to increase your
Social Media And Marketing Coaching Blog