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10 Ways To Get Found More Easily On LinkedIn

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Have you ever thought of running your LinkedIn profile like a pay-per-click campaign? …

Have you ever thought of running your LinkedIn profile like a pay-per-click campaign?

Many business professionals, sales executives, small & large businesses and thought leaders stake their claim on the LinkedIn platform in hope to strike riches … in other words, they hope to be found for leads, business, sales opportunities, speaking engagements and other connection opportunities.

I want to provide you a quick read to help you make your LinkedIn profile work harder. I've provided 10 ways to make it easier for others to find you on LinkedIn.

I’ve identified an easy way that you can activate your LinkedIn profile strategy as if it is your personal pay per click campaign.

This document is a great social selling, business creating, or connection action plan to help to put you on the pull marketing map for your individual social brand!

If you like this slide deck, you might also find my social media and marketing coaching blog enjoyable. Check out MarketingThink.com.

Thank you for your interest!

@GerryMoran

Published in: Business, Technology

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  • 1. .COM10 Ways To Get FoundMore Easily On LinkedInOr … How To Run Your LinkedIn ProfileLike A Pay Per Click Campaign@GerryMoran
  • 2. .COMPreview SummaryMany business professionals, sales executives, small & large businesses and thoughtleaders stake their claim on the LinkedIn platform in hope to strike riches … in otherwords, they hope to be found for leads, business, sales opportunities, speakingengagements and other connection opportunities.I want to provide you a quick read to help you make your LinkedIn profile work harder.Ive provided 10 ways to make it easier for others to find you on LinkedIn.I’ve identified an easy way that you can activate your LinkedIn profile strategy as if it isyour personal pay per click campaign.This document is a great social selling, business creating, or connection action plan tohelp to put you on the pull marketing map for your individual social brand!If you like this slide deck, you might also find my social media and marketing coachingblog enjoyable. Check out MarketingThink.com.Thank you for your interest!Gerry Moran@GerryMoran
  • 3. .COMNAME IN SEARCH LIGHTS?
  • 4. .COM1 | Customize Your LinkedIn URLA custom URL increases your external visibility on search engines. If yourname is taken, add your initial to the front of your last name or add yourlocation to the end.@GerryMoran
  • 5. .COMWEBSITES SEARCH FRIENDLY?@GerryMoran
  • 6. .COM2 | Customize Your 3 Website URL’sGive your readers a better idea of what your sites aboutabout and add keywords to optimize Google search.@GerryMoran
  • 7. .COMHEADLINING YOUR PROFILE?
  • 8. .COM3 | Place Keywords In Your Headlinelinkedin.com/in/barbaragimancoKeywords in your headline will drive internal and external search. Your headlinealways appears in your Google search results.@GerryMoran
  • 9. .COMHOW’S YOUR SUMMARY?
  • 10. .COM4 | Use Keywords In Your SummaryKeywords placed in yoursummary will help yourprofile show up in LInkedInand external search results.@GerryMoran
  • 11. .COMEXPERIENCE HIGHLIGHTED?
  • 12. .COM5 | Use Keywords In Your ExperienceInclude keywords in your job title to show up in LinkedIn andGoogle search results.Include keywords through your experience descriptionsto help impact LInkedIn and Google search results.@GerryMoran
  • 13. .COMGAME OF CHANCE FINDING YOU?
  • 14. .COM6 | Place Keywords In EndorsementsSkills & Expertise labels are searchable and will make iteasier to be found within LinkedIn and on Google searches.linkedin.com/in/barbaragiamancoMore endorsements will increase yourinternal LinkedIn ranking.@GerryMoran
  • 15. .COMIN THE RIGHT INDUSTRY?
  • 16. .COM7 | Choose The Right IndustryChoosing the correct industry willmake it easier to be found withinternal LinkedIn searches.@GerryMoran
  • 17. .COMSHOWING YOUR PROFILE HAND?
  • 18. .COM8 | Turn Off All Privacy FeaturesEliminate most privacy features in LinkedIn to be found on LinkedIn andhave a better chance to be found on Google and other search engines.@GerryMoran
  • 19. .COMFOLLOWING THE RIGHT GROUPS?
  • 20. .COM9 | Join 50 Relevant GroupsIndustry-relevant keywords will improve your LinkedIn andGoogle search, including geo-targeted search results.linkedin.com/in/jillrowley@GerryMoran
  • 21. .COMCONNECTING OTHER SITES?
  • 22. .COM10 | Connect Other Sites & ChannelsLet people outside of LinkedIn find you by connecting themyour other social media sites.linkedin.com/in/jillrowley@GerryMoran
  • 23. .COMEMAIL DRIVING VISITS?
  • 24. .COMBonus | Use Your Email SignatureUse your email signature to help people outside of LinkedIn tofind and follow you so you can build your network’s reach.@GerryMoran
  • 25. .COMWHAT’S YOUR NEXT STEP?
  • 26. .COMSo, What Is Your Next Step?@GerryMoranContact  me  at  gerry@marke/ngthink.com  or  215-­‐817-­‐4085  to  set  up  a  LinkedIn  profile  tune-­‐up  or  a  social  media  coaching  session.  
  • 27. .COMThanks!@GerryMorangerry@marketingthink.comMarketingThink.comSocial Media And Marketing Coaching Blog@GerryMoranThanks to my two social selling friends, Jill Rowley and Barbara Giamanco, whose LinkedIn and Twitterprofiles are best practice in my book!