Facebook Contests - Timeline vs. Apps

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Are Facebook Contests Right for You?

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  • Publish compelling content that extends the brand and messaging of your casinos to your Facebook page with the goal of inspiring action and encouraging your fans to share your brand with their network of friends and it “go viral.”Remember you can’t say everything, so try to say the most important thing to achieve your social media strategy.
  • Find your voice - whatever is best for your brand. Actively engage in the conversation about your casino with customers, their friends and others, respond quickly with feedback; adjust message accordingly (include sample of messages here)Listen so you can act – you are the fastest customer feedback channel so be prepared.- Design and document a consistent way to react to different scenarios. For example, decide on how you will react to happy or angry customers or product concernsPlan for when and how certain matters should be escalated, and when other people should be brought in to handle the situationsMeasure everything that you do – insights…
  • Find your voice - whatever is best for your brand. Actively engage in the conversation about your casino with customers, their friends and others, respond quickly with feedback; adjust message accordingly (include sample of messages here)Listen so you can act – you are the fastest customer feedback channel so be prepared.- Design and document a consistent way to react to different scenarios. For example, decide on how you will react to happy or angry customers or product concernsPlan for when and how certain matters should be escalated, and when other people should be brought in to handle the situationsMeasure everything that you do – insights…
  • Facebook Contests - Timeline vs. Apps

    1. 1. FACEBOOK CONTEST UPDATES: OVERVIEW Timeline: Apps: Your collection of the photos, stories and experiences that you post to your Facebook page. Facebook provides software for 3rd party developers to create applications and services that access data in Facebook. © 2013 Marketing Results, Inc. All rights reserved.
    2. 2. Contests are allowed on Timelines now © 2013 Marketing Results, Inc. All rights reserved.
    3. 3. Different Approaches to Win: Timeline Contest © 2013 Marketing Results, Inc. All rights reserved. Apps Contest
    4. 4. Timeline: • Contests and Promotions are placed directly on your Facebook Timeline • Will be seen by your fan base in their News Feed • Contests and Promotions may require the entrant to: • Like the post • Post a reply comment
    5. 5. Apps: • Contests and Promotions are only seen by a Fan visiting your page unless it is publicized • Publicizing Contests and Promotions are done by posting to the Timeline, so that it can be seen in your Fans’ News Feed • Entrants click the image/link, and complete the entry requirements on the specific app page displaying the promotion • Entry requirements usually include Liking the casino’s page, which then gives the user access to fill out the entry form
    6. 6. ADVANTAGES OF EACH Timeline: Apps: Less expensive and quicker to set up, but receive less information about your customers Higher cost, but gather more information from your customers to build a database with © 2013 Marketing Results, Inc. All rights reserved.
    7. 7. FACEBOOK CONTEST UPDATES Advantages of Timeline Contests • Simple to set up • Free to post and run • Easy to engage people to enter and share • Shows on mobile devices • Increased “People Talking About This” (PTAT Score) © 2013 Marketing Results, Inc. All rights reserved.
    8. 8. FACEBOOK CONTEST UPDATES Disadvantages of Timeline Contests • Need to post the rules of the contest and the required release of Facebook’s responsibility within the post, or link to the terms and conditions • Email addresses with entries are not collected • May not increase fans as much as a LIKE-gated app would • Notifying the winner can be a challenge • If you require a Like and a Comment, could take a considerable amount of time to manage the Contest, and to validate the entrants, especially if you have an overwhelming amount of entries © 2013 Marketing Results, Inc. All rights reserved.
    9. 9. FACEBOOK CONTEST UPDATES Advantages of Apps Contests • • • • • • Collect email addresses to connect with customers again Can LIKE-gate the entry allowing your page to grow More control over the look and feel of the Contest Quick and easy resharing to promote the Contest multiple times Easy to have Facebook release and rules posted within the app Many apps include data available for review © 2013 Marketing Results, Inc. All rights reserved.
    10. 10. FACEBOOK CONTEST UPDATES Disadvantages of Apps Contests • Higher costs • Higher barrier to entry may dissuade some • Some Facebook apps are not mobile friendly for users © 2013 Marketing Results, Inc. All rights reserved.
    11. 11. Which option is best for your casino? © 2013 Marketing Results, Inc. All rights reserved.
    12. 12. UPDATES TO FACEBOOK’S CONTEST POLICIES Need to work with a short timeframe, or a small budget? Then… TIMELINE Your goal is to increase follower base and/or gain more insights? Then… APPS © 2013 Marketing Results, Inc. All rights reserved.
    13. 13. FACEBOOK TIMELINE CONTESTS DOs & DON’Ts © 2013 Marketing Results, Inc. All rights reserved.
    14. 14. TIMELINE CONTESTS DOS & DON’TS Timeline Best Practices • • • • • • Have a good picture to describe the Contest basics Clearly describe the rules Require a Like and a comment to enter Pin and Highlight your post for more visibility Keep the length of a timeline contest to approx. one (1) week Use an App if you have a larger following, are giving away bigger prizes, or want to collect potential customer email addresses © 2013 Marketing Results, Inc. All rights reserved.
    15. 15. TIMELINE CONTESTS DOS & DON’TS Do: • Acknowledge that the contest is in no way sponsored, endorsed or administered by, or associated with, Facebook • Require people to both Like and comment on a post • Use Likes as a voting method • Use random winner generators like random.org to choose winners. • Announce the winner of the contest on your page • After the winner is announced, have the winner message you. This ensures that people will have to come back to your page to see if they have won © 2013 Marketing Results, Inc. All rights reserved.
    16. 16. TIMELINE CONTESTS DOS & DON’TS Don’t: • Require an entry method that people SHARE a post or photo • Require someone to post something on their own or a friends’ timeline • Require people to tag themselves in a photo to either vote or enter a contest *These methods of contest entry are still against Facebook policy guidelines. © 2013 Marketing Results, Inc. All rights reserved.
    17. 17. THANK YOU FOR VIEWING. MARKETINGRESULTS.NET | 702-361-3850 | LAS VEGAS | ATLANTIC CITY/PHILADELPHIA © 2013 Marketing Results, Inc. All rights reserved.

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