InsanelySimpleMarketing Pioneers 2013
Hello
My simple story.
Warm-up
Which of these namesdid Apple NOT consider asa name for“iPhone”?        1. Mobi        2. TriPod        3. PocketMac      ...
August 10, 2011Most valuable company on earth
Thesimplicityprinciple
Think different
Think different
i iMac        iPodiBook        iLifeiPhoto       iPhoneiMovie       iPad
What should we call it?
PresentingMacMan
Greatmoments insimplicity.
Simplicitynever fails.
Simplicity is:• not a trend• burnt into our wiring• a universal preference
Complexity
Beingsimpleisn’tsimple.
Simplicity =Brains +Common Sense
Buying some tunes?                  Microsoft Points99 cents / song                  80 Points = $1.005 songs = $4.95     ...
1980: Steve Jobs on the name “Apple”
Think minimal
Minimizethe organization
“ You know how  many committees we  have at Apple? Zero.  We’re organized  like a start-up. We’re  the biggest start-up  o...
Apple’s mostpowerful weapon:Small groupsof smart people.
Minimizethe offerings
Looking for a laptop?
Inspiron 13Z           Alienware M18X          Vostro 3360Inspiron 14Z           E6420 XFR Fully         Vostro 3460Ultrab...
Pavilion dm1-4310nr           ENVY dv4t-5200            ENVY Ultrabook 4-1130usPavilion dv6-7020us           ENVY dv6-7210...
MacBook Air (11 & 13)MacBook Pro (13 & 15)MacBook Pro Retina (13 & 15)         6      models
Steve’s challenge: 1997
Home        ProDesktop            iMac      Power MacPortable           (Coming)   PowerBook
Minimizethe words
A thousand songs in your pocket.
One should usecommon wordsto explainuncommon things.      – Leonardo da Vinci
PERFECTIONis achieved not whenthere is nothing left to add,but when there isnothing left to remove.         – Antoine de S...
Simplicity:The ultimatecompetitiveweapon.
“Simple can be harder than complex.   You have to work hard to get yourthinking clean to make it simple. But it’s worth it...
Stay in touchkensegall.com   @ksegall
But wait...there’s more!
Welcome to Scoopertino
Now I’m really leaving.         Bye.
Thank you!
Marketing Pioneers - Ken Segall - Insanely Simple
Marketing Pioneers - Ken Segall - Insanely Simple
Marketing Pioneers - Ken Segall - Insanely Simple
Marketing Pioneers - Ken Segall - Insanely Simple
Marketing Pioneers - Ken Segall - Insanely Simple
Marketing Pioneers - Ken Segall - Insanely Simple
Marketing Pioneers - Ken Segall - Insanely Simple
Marketing Pioneers - Ken Segall - Insanely Simple
Marketing Pioneers - Ken Segall - Insanely Simple
Marketing Pioneers - Ken Segall - Insanely Simple
Marketing Pioneers - Ken Segall - Insanely Simple
Marketing Pioneers - Ken Segall - Insanely Simple
Marketing Pioneers - Ken Segall - Insanely Simple
Marketing Pioneers - Ken Segall - Insanely Simple
Marketing Pioneers - Ken Segall - Insanely Simple
Marketing Pioneers - Ken Segall - Insanely Simple
Marketing Pioneers - Ken Segall - Insanely Simple
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Marketing Pioneers - Ken Segall - Insanely Simple

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Ken Segall was twaalf jaar lang een prominent onderdeel van het vaste team van Apple oprichter Steve Jobs en creative director bij reclamebureau Chiat/Day. Segall was nauw betrokken bij de 'Think Different' campagne en zorgde voor de 'i' in de huidige Apple productlijn (iPhone, iPad, iMac). Hij volgde Steve Jobs na zijn vertrek bij Apple naar NeXT en keerde daarna samen met hem ook weer terug naar Apple. Naast zijn werk voor Jobs, die hem ook noemde in zijn biografie, werkte Ken in het verleden voor BMW, IBM en Intel.

Op dit moment is Ken Segall spreker en auteur. In zijn marketing bestseller 'Insanely Simple' beschrijft hij de obsessie naar eenvoud die een belangrijke motor is achter het huidige succes van Apple. Ken maakt nu een wereldtour om zijn filosofie verder te verspreiden.

Published in: Business

Marketing Pioneers - Ken Segall - Insanely Simple

  1. 1. InsanelySimpleMarketing Pioneers 2013
  2. 2. Hello
  3. 3. My simple story.
  4. 4. Warm-up
  5. 5. Which of these namesdid Apple NOT consider asa name for“iPhone”? 1. Mobi 2. TriPod 3. PocketMac 4. TelePod 5. iPad
  6. 6. August 10, 2011Most valuable company on earth
  7. 7. Thesimplicityprinciple
  8. 8. Think different
  9. 9. Think different
  10. 10. i iMac iPodiBook iLifeiPhoto iPhoneiMovie iPad
  11. 11. What should we call it?
  12. 12. PresentingMacMan
  13. 13. Greatmoments insimplicity.
  14. 14. Simplicitynever fails.
  15. 15. Simplicity is:• not a trend• burnt into our wiring• a universal preference
  16. 16. Complexity
  17. 17. Beingsimpleisn’tsimple.
  18. 18. Simplicity =Brains +Common Sense
  19. 19. Buying some tunes? Microsoft Points99 cents / song 80 Points = $1.005 songs = $4.95 800 Points = $10.00Pay $4.95 1 song = 79 PointsBalance = $0.00 (79 Points = 99 cents) 5 songs = 395 Points Balance = 405 Points ($5.05)
  20. 20. 1980: Steve Jobs on the name “Apple”
  21. 21. Think minimal
  22. 22. Minimizethe organization
  23. 23. “ You know how many committees we have at Apple? Zero. We’re organized like a start-up. We’re the biggest start-up on the planet.”
  24. 24. Apple’s mostpowerful weapon:Small groupsof smart people.
  25. 25. Minimizethe offerings
  26. 26. Looking for a laptop?
  27. 27. Inspiron 13Z Alienware M18X Vostro 3360Inspiron 14Z E6420 XFR Fully Vostro 3460Ultrabook Rugged Laptop Vostro 3560Inspiron 15 Latitude 2120 Dell Precision M4600Inspiron 15R Latitude 6430u Ultra- Mobile WorkstationInspiron 15R Special book for Business Dell Precision M4700 Edition Latitude E5430 Mobile WorkstationInspiron 15Z Latitude E5520 Dell Precision M6600 Ultrabook Latitude E5530 Mobile WorkstationInspiron 17R Latitude E6220 Dell Precision M6700Inspiron 17R Special Latitude E6230 Mobile Workstation Edition Latitude E6330Inspiron Z Ultrabook Latitude E6420XPS 10 Tablet Latitude E6430 42XPS 12 Ultrabook Latitude E6430XPS 13 Ultrabook ATG LaptopXPS 14 Latitude E6430XPS 14 Ultrabook Latitude E6530XPS 15Alienware M14X Latitude XT3 Vostro 2420 modelsAlienware M17X Vostro 2520
  28. 28. Pavilion dm1-4310nr ENVY dv4t-5200 ENVY Ultrabook 4-1130usPavilion dv6-7020us ENVY dv6-7210us ENVY Ultrabook 4t-1100 Entertainment Notebook ENVY dv6-7214nr ENVY Ultrabook 6t-1100Pavilion dv6t-7000 Quad ENVY dv6-7215nr ENVY x2 11t-g000 Edition Entertainment ENVY dv6-7220us Spectre Ultrabook 14-3210nr Notebook ENVY dv6t-7200 Spectre Ultrabook 14t-3200Pavilion dv7t-7000 Quad Quad Edition Spectre XT TouchSmart Edition Entertainment ENVY dv6t-7200 Ultrabook 15t-4000 Notebook Select Edition Spectre XT UltrabookPavilion g6-2010nr ENVY dv6z-7200 13-2150nrPavilion g6-2210us ENVY dv7-7212nr Spectre XT UltrabookPavilion g6-2230us ENVY dv7-7230us 13t-2100Pavilion g6t-2000 ENVY dv7-7240us EliteBook 8770wPavilion g6t-2200 ENVY dv7-7250us Mobile WorkstationPavilion g6t-2200 ENVY dv7t-7200 (ENERGY STAR) Select Edition Quad Edition 2000-2b20NRPavilion g6z-2200 ENVY dv7t-7200 2000t-2b00Pavilion g7-2220us Select Edition 2000z-2b00 Notebook PC ENVY Pro Ultrabook 49Pavilion g7z-2200 (ENERGY STAR)Pavilion Sleekbook ENVY Sleekbook 6-1010us 14-b010us ENVY Sleekbook 6-1110usPavilion Sleekbook 14z-b000 ENVY Sleekbook 6z-1100Pavilion Sleekbook 15t-b000 ENVY TouchSmartENVY dv4-5220us Ultrabook 4t-1100 models
  29. 29. MacBook Air (11 & 13)MacBook Pro (13 & 15)MacBook Pro Retina (13 & 15) 6 models
  30. 30. Steve’s challenge: 1997
  31. 31. Home ProDesktop iMac Power MacPortable (Coming) PowerBook
  32. 32. Minimizethe words
  33. 33. A thousand songs in your pocket.
  34. 34. One should usecommon wordsto explainuncommon things. – Leonardo da Vinci
  35. 35. PERFECTIONis achieved not whenthere is nothing left to add,but when there isnothing left to remove. – Antoine de Saint-Exupery
  36. 36. Simplicity:The ultimatecompetitiveweapon.
  37. 37. “Simple can be harder than complex. You have to work hard to get yourthinking clean to make it simple. But it’s worth it in the end, because once you get there, you can move mountains.” —Steve Jobs
  38. 38. Stay in touchkensegall.com @ksegall
  39. 39. But wait...there’s more!
  40. 40. Welcome to Scoopertino
  41. 41. Now I’m really leaving. Bye.
  42. 42. Thank you!

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