Infographic - The Marketer’s Guide to B2B Sales
See the complete infographic at http://www.fourquadrant.com/infographic-the-marketers-guide-to-b2b-sales/
In order for marketing to be highly correlated to revenue, marketing has to be tightly integrated into the B2B sales process.
To effectively integrate marketing into the B2B sales process requires delegating the front-end of the sales process to marketing and this can be successfully accomplished through a sales and marketing plan.
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