The 20 why

610 views
589 views

Published on

Published in: Design, Technology, Business
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
610
On SlideShare
0
From Embeds
0
Number of Embeds
325
Actions
Shares
0
Downloads
27
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

The 20 why

  1. 3. RULES ARE TOOLS!
  2. 4. … because creativity is outside the rules.
  3. 7. LESS IS MORE
  4. 8. … because it gives you shelf impact
  5. 13. A RTB IS A MUST
  6. 14. … because it sells!!
  7. 19. DOES A SERIOUS PROFESSIONAL READ PLAYBOY AND THE NEWYORKER
  8. 20. … because a cartoon tells a story.
  9. 24. WE NEED TO GO TO JAPAN NOW AND THEN
  10. 25. … because so much to learn.
  11. 30. DESIGNERS MUST LEARN TYPOGRAPHY
  12. 31. … because reading is made easy.
  13. 34. THE BACK PANEL NEEDS TO BE A SERVICE PANEL
  14. 35. … because it strenghtens the bond.
  15. 40. YOU NEED TO WORK STEP-WISE
  16. 41. … because hierarchy is a must.
  17. 45. HUMOUR IS SO OFTEN ABSENT
  18. 46. … because it is misunderstood.
  19. 51. SHIPPERS ARE BROWN
  20. 52. … because we don ’t look at them as LIDL.
  21. 53. The corrugated box is the best shop assistant at point-of-sale
  22. 57. YOU MUST BE BEST IN CATEGORY
  23. 58. … because you don ’t always use other media.
  24. 62. WE CROWD THE PANELS
  25. 63. … because we believe when we should know.
  26. 72. PACKAGE DESIGN IS NOT BETTER
  27. 73. … because design is also communication.
  28. 78. Information is PASSIVE Communication ACTIVE
  29. 83. MIDDLE MGMT STANDS IN THE WAY OF GOOD COMMUNICATION
  30. 84. … because they don ’t take risks.
  31. 87. YOU NEED A BIG ONE!
  32. 88. … because it gives shelf impact
  33. 93. TOTAL COMMUNICATION IS A MUST
  34. 94. … because packaging is only one of many media
  35. 100. A CALL-TO-ACTION HELPS SALES
  36. 101. … because it involves the consumer
  37. 104. A POSITIONING STATEMENT IS A MUST
  38. 105. … because it determines communication
  39. 110. YOU MUST SURPRISE!
  40. 111. … because you must stand out.
  41. 115. ASKING THE CONSUMER IS USELESS
  42. 116. … because they don ’t like change
  43. 118. continuous improvement is a must
  44. 120. NOT SIMPLIFY?
  45. 122. OUTDOOR ADVERTISEMENT IS SEEN AT DISTANCE
  46. 124. THEREFORE IT MUST BE SIMPLE!

×