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Facebook: A Mark Zuckerberg Production
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Facebook: A Mark Zuckerberg Production


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A powerpoint I built for our group project in leadership class. If you enjoy this topic you may also enjoy my blog:

A powerpoint I built for our group project in leadership class. If you enjoy this topic you may also enjoy my blog:

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  • FROM VINCE: With all we’ve gained in this course, can we expect Zuckerberg to sustain his preeminence without concern for money, respect for traditional corporate personas, or willingness to ask for help?Talk about transformational leadership.
  • FROM VINCE: I think it would be good to show his profile page, or news feed, and number/ detail the chronological advancements here.You know the interface so well, I think you should map this out.Then, I’ll talk about each stage in brief, when it came out and which values it speaks to.Potential question: What makes FB capable of operating this way? Do you think the implement, then gauge response and readdress works?
  • Is it fair to attack FB for providing the outlet?Where does personal responsibility lie here?
  • Ask class what they use Facebook forThen play this video:
  • Talk about facebook credits, games, other uses of FB.
  • Qianqian talk about the We are all page and Wael:Google executive-Wael Ghonim who is behind ” We Are All Khaled Saeed” started a social revolution on Facebook in Egypt in Jan 2011.Then play: PLAY AT 1:47
  • We should do our best to use words from the class when discussing leadership. Check in the paper I tried to put some stuff in there about action logic and transformational leadership. At least when speaking I think you can relate it back to this stuff…
  • One critic has said, “Facebook is not driven by the leadership style of Mark Zuckerberg,” says Pace’s Kurnit. “It has become a runaway success function of Zuckerberg’s tremendous insight into what people want, how they relate and what socializing means online, kind of a ‘build it and get out of the way’ idea.” Do you believe as many have claimed that Zuckerberg is in fact an “accidental billionaire?” Or has his vision, and understanding of when to maintain control and when to share translated into a $50BN success.  From the beginning, Zuckerberg has expressed a mission of making the world a more open place and early this year addressed the aforementioned revolutions as personal interest on his Facebook profile. What can Zuckerberg do to cope with the increasing censorship on Facebook in other regions due to its significance in the previously mentioned social revolution? There are 610,736,920 Facebook users, that is one account for every 11 people on the planet. Every month, more than 250 million people engage with Facebook on external websites through Facebook Connect. With a user base of this size, does Zuckerberg still have control over Facebook? Will his vision affect the way we use the site, or will the way we use the site affect how Facebook grows functionality?  We’ve heard about their server problems in our MIST class. Recently Facebook launched the “Open Compute Project.” In which, through open source (sharing) they have built a data center that 38% more efficient and 24% less expensive to build and run than other state-of-the-art data centers. Is Facebook about to move into Hardware products? Where do you see growth opportunities for the website? For the company?
  • Transcript

    • 1. A Mark Zuckerberg Production
      Leadership Analysis
    • 2. Mark Zuckerberg
      Is this what leadership looks like?
      Mark Zuckerbergadded photos to the album 19th Richest Person in US/Youngest Billionaire
      Mark Zuckerberg likes Hoodies, Adidas Flip-Flops, and Being in Control
      Mark Zuckerberg Yahoo, Microsoft, Google, Viacom
      Hey guys, the multiple billion dollar offers to buy the company are flattering, but like I said in my Dianne Sawyer interview, “We really just believe in what we’re doing,” and “I really care about the mission, making the world open.” 2 years ago
      Friends (611,000,000)
    • 3. Facebook’s Evolution and Growth
      VC invests $13M+. Site opens to 800+ college Networks and HS students. NF: Photos. FB posts a $3.9M loss.
      New platform upsets users.
      MZ reaches out to user for tips. Site opens to anyone over 13.
      FB mobile launches.
      FB settles ConnectU.
      Opens international HQ in Dublin
      Facebook turns first profits. 92% of users using daily.
      2004 (1M) 2005 (5.5M) 2006 (12M) 2007 (20M) 2008 (150M) 2009 (350M) 2010 (500M) 2011 (611M)
      Founded Facebook
      (Age 19).
      files lawsuit.
      New feat. (NF): Groups & Wall
      Founded - Start-Up: Education Foundation, September 2010
    • 4. Its bad for the brain…and business
      • GPA effects (-1 GPA point for FB users)
      • 5. Study time averages (6-14x less for FB users)
      • 6. Time sink stats (6.8% of Business internet traffic)
      It narcissistic
      • Users post trite information that few—if any—people care about
      • 7. All about amassing friends and likes
      It’s part of the tech assault on discourse
      • Expression reduced to images, pokes, likes, emoticons, etc
      • 8. Because we can share everything so easily now, many don’t consider whether they should (job interviews etc.)
      The Argument Against Facebook
    • 9. Poking? Liking?
      Exchanging messages with friends?
      Posting weekend photos?
      Video: The World is Obsessed with Facebook
      So What Do You Use Facebook For?
    • 10. Some People Use it to…
      Realtors use Facebook to promote their own business
      Facebook played a significant role in the 2008 Presidential Campaign
    • 11. …start a Social Revolution
      Wael Ghonim starts a revolution.
      • Jan 25, 2011: Call to Action
      • 12. Jan 26, 2011: Shut down The Internet
      • 13. Feb 11, 2011: Mubarak Resigned
    • “You’re giving FB a lot of credit for this”
      “This revolution started online. This…started on FB”
      They used Facebook to organize peaceful protests in Egypt and across the world.
    • 14. They used Facebook to document the response
      What does Revolution 2.0 look like?
    • 15. Knowing they were not alone people to stepped out from behind their computers and took to the streets!
      Its easy to be courageous behind a desk
    • 16. They warned and informed…and organizations such as Facebook, Twitter, Google, and Vodafonehelped.
      The FB Groups got everyone’s attention
    • 17. The revolutions are still continuing – Tunisia, Libya, Syria…
      …And yes they gave a lot of credit to FB
      So yeah…
      “What’s Next?”
    • 18. Looks like a duck, quacks like a duck…
    • 19. …that ain’t no stinkin’ duck!!
    • 20. Is Zuck a transformational Leader?
      Action Logic: Creating Focus
      Rejected offers because website difficult to value
      sense of greater purpose to connect the world
      Conventional wisdom rooted in experience and knowledge didn’t seem to apply
      Unprecedented adoption rates and unique business model
      Growth surpassed TV, the cellphone, and the iPod
      Reasons behind consumer acceptance?
    • 21. What’s next?
      Future Potential
      Scalability largely unknown ($)
      Significant ability to influence human behavior
      World’s primary source for international communication, news, media?
    • 22. Talk to me…we have free T-shirts!
      Points to Ponder
      Genius or “accidental billionaire?”
      Will growth diminish control?
      How to deal with censorship abroad?
      Future opportunities for the website? For the company?