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MarketingMel presentation for SCORE

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Why Small Business Owners Should Care About Social Networking. A MarketingMel presentation to some 30 entrepreneurs at a SCORE workshop, Erwin, Tenn.

Why Small Business Owners Should Care About Social Networking. A MarketingMel presentation to some 30 entrepreneurs at a SCORE workshop, Erwin, Tenn.

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  • Preacher, Parent, Boss. If any of those three wouldn’t approve, don’t post it online.
  • Small businesses are increasingly investing in social media applications, including blogs, Facebook® and LinkedIn® profiles.
  • Started at Harvard in 2004 by Mort Zuckerburg and some friends
  • 17 million90 % are moderate to heavy internet usersAge 25-54, 62%
  • Second largest search engine behind Google
  • Highly successful campaign increased Old Spice Body Wash sales

MarketingMel presentation for SCORE MarketingMel presentation for SCORE Presentation Transcript

  • Why small business owners should care about social networking
    A presentation to SCORE
    Mary Ellen Miller
    November 4, 2010
    MarketingMel
  • MarketingMel
    Why Should We Care About Social Networking?
    Ways for business owners to Use Social Networking
    Take Home Tips
  • MarketingMel
  • Seth Godin
    David Meerman Scott
    MarketingMel
  • MarketingMel
  • MarketingMel
  • MarketingMel
  • MarketingMel
  • MarketingMel
  • “Social media marketing eliminates the middleman and provides brands with a unique opportunity to have a direct relationship with their customers.”
    360i
    MarketingMel
  • Social Media Adoption
    "Tough market conditions mandate small businesses to think and act creatively to sustain themselves,"
    Connie Steele, Director at Network Solutions
    MarketingMel
  • Source: American Express Open survey October 19, 2010
    Four out of ten small business owners are actively using social media to communicate with their customers and market their products. (One year ago: one in ten)
    MarketingMel
  • MarketingMel
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  • Company page on a social networking site
    Use social media for identifying and attracting new customers
    Built a network through a site like LinkedIn
    Almost half expect social media to be profitable in the next twelve months
    MarketingMel
    Small business owners use social media to attract new customers:
  • MarketingMel
  • Small business social media users say it takes more time than expected  
    Social media gives people a chance to criticize their business on the Internet
    Only 6% feel that social media use has hurt the image of the business more than helped it  
    MarketingMel
    Small business owners still have concerns with social media:
  • MarketingMel
  • MarketingMel
  • Learn by listening
    Your customers social media behavior
    Dialogue about your brand
    Monitor your competitors
    MarketingMel
    Establish stronger ties with your customers
  • MarketingMel
    Small group time!What are some ways that you or companies you admire are using social media as part of a successful PR plan?
  • MarketingMel
    What are Social Media’s Big 3?
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  • More than 500 million active users
    50% log on Facebook every day
    More than two-thirds of Facebook users are outside of college
    The fastest growing demographic is those 35 years old and older
    MarketingMel
  • MarketingMel
    - More than 1.5 million “local businesses” have active Pages on Facebook
  • User Engagement
    Average user has 130 friends on the site
    More than 700 billion minutes per month
    It commands their time and attention!
    MarketingMel
  • MarketingMel
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    Celebrity tweetersLady Gaga 6.9 million followers
  • MarketingMel
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    The man your man could smell like
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    Piglets mean profits
  • “Oregon Farmer says twitter a business necessity.”
    The Rural Blog
    MarketingMel
  • “I think that social media is so important to my farm’s success that I have to make time for it.”
    Heather Walters 7th generation farmer, Yamhill, Oregon
    MarketingMel
  • MarketingMel
    How does a business owner get social?
  • MarketingMel
    How small business owners can get social :
  • Set goals
    What’s your niche?
    Let your personality shine
    Generate top of mind awareness
    Monitor your customers/competitors
    Put social media logos on all of your materials
    MarketingMel
    Some tips for business owners to get social :
  • Listen
    Contribute to others’ conversations
    Post comments, pictures and videos
    Promote causes you care about
    Share valuable information
    MarketingMel
    Some tips for business owners to get social :
  • Integrate social media into everyday life
    Accept ownership (only you truly understand your business)
    Real customers connecting with real company representatives
    MarketingMel
    Concluding thoughts
  • MarketingMel
    Why Should We Care About Social Networking?
    Ways for business owners to Use Social Networking
    Take Home Tips
  • http://marketingmel.com
    twitter @MarketingMel
    Facebook: MarketingMelPR
    LinkedIn: Mary Ellen Miller
    maryellen [at] marketingmel[dot]com
    MarketingMel
    Innovative Marketing, Public Relations and Social Media Strategies for Business Professionals