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MarketingMel presentation for SCORE

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Why Small Business Owners Should Care About Social Networking. A MarketingMel presentation to some 30 entrepreneurs at a SCORE workshop, Erwin, Tenn.

Why Small Business Owners Should Care About Social Networking. A MarketingMel presentation to some 30 entrepreneurs at a SCORE workshop, Erwin, Tenn.

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  • Preacher, Parent, Boss. If any of those three wouldn’t approve, don’t post it online.
  • Small businesses are increasingly investing in social media applications, including blogs, Facebook® and LinkedIn® profiles.
  • Started at Harvard in 2004 by Mort Zuckerburg and some friends
  • 17 million
    90 % are moderate to heavy internet users
    Age 25-54, 62%
  • Second largest search engine behind Google
  • Highly successful campaign increased Old Spice Body Wash sales
  • Transcript

    • 1. Why small business owners should care about social networking A presentation to SCORE Mary Ellen Miller November 4, 2010 MarketingMel
    • 2. MarketingMel 1. Why Should We Care About Social Networking? 2. Ways for business owners to Use Social Networking 3. Take Home Tips
    • 3. MarketingMel
    • 4. Seth Godin David Meerman Scott MarketingMel
    • 5. MarketingMel
    • 6. MarketingMel
    • 7. MarketingMel
    • 8. MarketingMel
    • 9. MarketingMel
    • 10. “Social media marketing eliminates the middleman and provides brands with a unique opportunity to have a direct relationship with their customers.” ◦ 360i MarketingMel
    • 11. "Tough market conditions mandate small businesses to think and act creatively to sustain themselves," Connie Steele, Director at Network Solutions MarketingMel
    • 12.  Four out of ten small business owners are actively using social media to communicate with their customers and market their products. (One year ago: one in ten) MarketingMel
    • 13. MarketingMel
    • 14. MarketingMel
    • 15.  Company page on a social networking site  Use social media for identifying and attracting new customers  Built a network through a site like LinkedIn  Almost half expect social media to be profitable in the next twelve months MarketingMel
    • 16. MarketingMel
    • 17.  Small business social media users say it takes more time than expected  Social media gives people a chance to criticize their business on the Internet  Only 6% feel that social media use has hurt the image of the business more than helped it MarketingMel
    • 18. MarketingMel
    • 19. MarketingMel
    • 20.  Learn by listening  Your customers social media behavior  Dialogue about your brand  Monitor your competitors MarketingMel
    • 21. MarketingMel
    • 22. MarketingMel
    • 23. MarketingMel
    • 24. MarketingMel
    • 25. MarketingMel
    • 26.  More than 500 million active users  50% log on Facebook every day  More than two-thirds of Facebook users are outside of college  The fastest growing demographic is those 35 years old and older MarketingMel
    • 27. MarketingMel
    • 28.  User Engagement  Average user has 130 friends on the site  More than 700 billion minutes per month  It commands their time and attention! MarketingMel
    • 29. MarketingMel
    • 30. MarketingMel
    • 31. MarketingMel
    • 32. MarketingMel
    • 33. MarketingMel
    • 34. MarketingMel
    • 35. MarketingMel
    • 36. MarketingMel
    • 37. MarketingMel
    • 38. MarketingMel
    • 39. MarketingMel
    • 40. “Oregon Farmer says twitter a business necessity.” The Rural Blog MarketingMel
    • 41. “I think that social media is so important to my farm’s success that I have to make time for it.” ◦ Heather Walters 7th generation farmer, Yamhill, Oregon MarketingMel
    • 42. MarketingMel
    • 43. MarketingMel
    • 44.  Set goals  What’s your niche?  Let your personality shine  Generate top of mind awareness  Monitor your customers/competitors  Put social media logos on all of your materials MarketingMel
    • 45.  Listen  Contribute to others’ conversations  Post comments, pictures and videos  Promote causes you care about  Share valuable information MarketingMel
    • 46.  Integrate social media into everyday life  Accept ownership (only you truly understand your business)  Real customers connecting with real company representatives MarketingMel
    • 47. MarketingMel 1. Why Should We Care About Social Networking? 2. Ways for business owners to Use Social Networking 3. Take Home Tips
    • 48.  http://marketingmel.com  twitter @MarketingMel  Facebook: MarketingMelPR  LinkedIn: Mary Ellen Miller  maryellen [at] marketingmel[dot]com MarketingMel

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