MarketingMel presentation for SCORE

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Why Small Business Owners Should Care About Social Networking. A MarketingMel presentation to some 30 entrepreneurs at a SCORE workshop, Erwin, Tenn.

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  • Preacher, Parent, Boss. If any of those three wouldn’t approve, don’t post it online.
  • Small businesses are increasingly investing in social media applications, including blogs, Facebook® and LinkedIn® profiles.
  • Started at Harvard in 2004 by Mort Zuckerburg and some friends
  • 17 million
    90 % are moderate to heavy internet users
    Age 25-54, 62%
  • Second largest search engine behind Google
  • Highly successful campaign increased Old Spice Body Wash sales
  • MarketingMel presentation for SCORE

    1. 1. Why small business owners should care about social networking A presentation to SCORE Mary Ellen Miller November 4, 2010 MarketingMel
    2. 2. MarketingMel 1. Why Should We Care About Social Networking? 2. Ways for business owners to Use Social Networking 3. Take Home Tips
    3. 3. MarketingMel
    4. 4. Seth Godin David Meerman Scott MarketingMel
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    10. 10. “Social media marketing eliminates the middleman and provides brands with a unique opportunity to have a direct relationship with their customers.” ◦ 360i MarketingMel
    11. 11. "Tough market conditions mandate small businesses to think and act creatively to sustain themselves," Connie Steele, Director at Network Solutions MarketingMel
    12. 12.  Four out of ten small business owners are actively using social media to communicate with their customers and market their products. (One year ago: one in ten) MarketingMel
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    15. 15.  Company page on a social networking site  Use social media for identifying and attracting new customers  Built a network through a site like LinkedIn  Almost half expect social media to be profitable in the next twelve months MarketingMel
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    17. 17.  Small business social media users say it takes more time than expected  Social media gives people a chance to criticize their business on the Internet  Only 6% feel that social media use has hurt the image of the business more than helped it MarketingMel
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    20. 20.  Learn by listening  Your customers social media behavior  Dialogue about your brand  Monitor your competitors MarketingMel
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    26. 26.  More than 500 million active users  50% log on Facebook every day  More than two-thirds of Facebook users are outside of college  The fastest growing demographic is those 35 years old and older MarketingMel
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    28. 28.  User Engagement  Average user has 130 friends on the site  More than 700 billion minutes per month  It commands their time and attention! MarketingMel
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    40. 40. “Oregon Farmer says twitter a business necessity.” The Rural Blog MarketingMel
    41. 41. “I think that social media is so important to my farm’s success that I have to make time for it.” ◦ Heather Walters 7th generation farmer, Yamhill, Oregon MarketingMel
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    44. 44.  Set goals  What’s your niche?  Let your personality shine  Generate top of mind awareness  Monitor your customers/competitors  Put social media logos on all of your materials MarketingMel
    45. 45.  Listen  Contribute to others’ conversations  Post comments, pictures and videos  Promote causes you care about  Share valuable information MarketingMel
    46. 46.  Integrate social media into everyday life  Accept ownership (only you truly understand your business)  Real customers connecting with real company representatives MarketingMel
    47. 47. MarketingMel 1. Why Should We Care About Social Networking? 2. Ways for business owners to Use Social Networking 3. Take Home Tips
    48. 48.  http://marketingmel.com  twitter @MarketingMel  Facebook: MarketingMelPR  LinkedIn: Mary Ellen Miller  maryellen [at] marketingmel[dot]com MarketingMel
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