Using Linked In For A Job Or Business Development


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Presentation to members of the Louisville Chapter of FENG on how to use LinkedIn for re-employment or business development.

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  • Good morning and thank you for having me here today. My name is Sheryl Connelly. I am a 2007 Graduate of the University of Louisville’s School of Business.. GO CARDS! Single mother of three pre-teen girls… thank you for the sympathy. And the CEO/QAS of Marketing Media Management. In September of 2009, I started Marketing Media Management with the mission of providing Social Network Marketing Services to small and medium sized businesses. I’ve seen this sector of industry attempt to coin what my company does in many different phrases: New Media, Online Community Engagement, Social Network Management… but by far and large, I think the best word I’ve heard to describe it is…. My company specializes in providing social network marketing to small to medium sized businesses.
  • Socialnomics Show Video
  • Did you notice how many people and who is using social networks? Using social media tools is not optional any more… it is imperative. If you are looking for employment or re-employment, one of the best things you can do to support your efforts is have a complete and optimized Linked In Profile Being #1 in Google might be great for a business, but being #1 on a LinkedIn people search might be your objective if you want to garner more attention.
  • The majority of jobs aren’t posted online. Hiring managers get a list of employee referral candidates before they even bother to view resumes from those who submit them online. Sometimes the listed jobs aren’t available or never existed in the first place. Many studies have noted that 80% of jobs are taken through networking, but few have sought to use the web to search and locate people they would actually enjoy working for at companies that they get excited about. Imagine I am an HR Manager and I am looking for a credit and collections manager for my Louisville office… so I type in credit Louisville. Look who popped up first!
  • Optimize optimize otimize Every piece of information in LinkedIn is Googleable. David has optimized his Heading as well as his summary with the keywords an HR Manager, or anyone else for that matter, would use when seeking candidates for that type of position. Please note- LinkedIn is NOT your virtual resume. It is a social network. If you are not schooled in marketing techniques, I highly recommend you partner up with someone who is so you can get the biggest bang out of your linkedin profile.
  • When you conduct a company search, LinkedIn will tell you who you are already connected with that is also connected with people at the company you are researching.
  • You can then send Cathy a message and ask for…
  • Don’t connect your personal Facebook and Twitter accounts to your LinkedIn account. Transparency is good – we don’t need to know EVERYTHING, but do need to know you’re a real person Offering real products and services If you connect them, you will end up with Duplicate posts. These two things are major pet peeves on LinkedIn. It IS a social network, but it is a professional one.
  • Use Linked In Answers They’re great for providing credibility and showing your expertise. They’re also an excellent source for information:
  • My Space, Facebook, Twitter, You Tube, and Linked In are the BIG 5 for business. There are hundreds if not thousands of social media sites you can get involved in. I could go on all day long telling you about all of them, but instead, I’d like to end the presentation in true social media style… by having a CONVERSATION. To start things off, I am going to infuse a little fun into the conversation by giving away some complimentary tickets to the Louisville Leopard Percussionists BIG GIG this Sunday. I have 4 sets of tickets for couples to the first 4 people who me a question about how to use social media for your business and one family four pack to the person who can tell me what the QAS stands for in my job title.
  • Thanks for being such a great audience for me today. I hope I have given you something to think about and provided you with a few of the answers you hoped for. If not, feel free to contact me through any of the above listed venues and I’ll be happy to answer your questions. Since many of you are fans of early mornings, I invite you to start out your workweek with us on Blogtalk Radio under the handle “searchpro”, Monday mornings at 8am. If that is too early, you can catch our podcasts 24/7/365. (CLICK)
  • Using Linked In For A Job Or Business Development

    1. 1. and Present Using LinkedIn For Re-Employment and Business Development
    2. 2. Why Use Social Media?
    3. 3. The Current Environment <ul><li>What do we know? </li></ul><ul><li>Are Social Networks Important to Verify And Build Credibility? </li></ul><ul><li>Now What Do I Do? </li></ul><ul><ul><li>Be #1 in a LinkedIn People Search </li></ul></ul>
    4. 4. Beginner TIP #1: Get Found
    5. 5. How Did He Do That?
    6. 6. Beginner Tip #2: Conduct a people search instead of a job search
    7. 7. The 3-step people search: <ul><li>Identify the top five companies that you would like to work for. </li></ul><ul><li>Use the company search option to track employees that currently work there. </li></ul><ul><li>Connect with the person directly or ask for an introduction through your network. </li></ul>
    8. 8. How Do I Do That?
    9. 9. Ask Questions, Get Info, or For An Introduction Advanced Tip #1: You can also use the people search to connect with relevant people at a company for BUSINESS DEVELOPMENT.
    10. 10. Advanced Tip #2 and LinkedIn Use Pet Peeve
    11. 11. Bonus Tip!
    12. 12. Ask AND Answer Questions
    13. 13. Want To Learn More? <ul><li> </li></ul><ul><li>USE coupon code “rain10” </li></ul>
    14. 14. It’s Business AND It’s Personal…. Q & A
    15. 15. CONNECT WITH ME http:// h ttp:// http:// http:// http://