T. ramach euromonitor - 10.05.11 to be published

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Nálada v komunikační branži v Evropě se lepší. European Association of Communications Agencies (EACA) vydala Euromonitor 2011, který to naznačuje.

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T. ramach euromonitor - 10.05.11 to be published

  1. 1. Euromonitor 2011 Cyprus, 6 May
  2. 2. Participants: NAC members (27)
  3. 3. Overview1. Business development 20102. Forecast for 20113. Effectiveness of advertising4. New business activity5. Association profile
  4. 4. 1. Business development 2010
  5. 5. In my view the business year 2010 for the member agencies was 2009 23% 0% 48% 6% 23%
  6. 6. Turnover trend 2010• Very good (3) – Austria, Switzerland, Sweden• Good (8) – Belgium, Denmark, France, Germany, Lithuania, Poland, Slovakia,Turkey• Average (8) – Bulgaria, Croatia, Cyprus, Hungary, Netherlands, Romania, Slovenia, UK• Rather poor (2) – Czech Republic, Portugal, Spain• Poor (2) – Ireland, Italy, Greece
  7. 7. What was the structure of your memberagencies’ income in 2010? 2009 2009
  8. 8. Has clients’ behaviour towards investmentchanged during the last year because of the recent economic recession?
  9. 9. Reasons in case of an increase: 1 2 3
  10. 10. Most important topics for your association:
  11. 11. Has clients’ spending on marketing changed in the last year due to economic reasons? YES – 100 %
  12. 12. Has clients’ spending on marketing changed in the last year due to economic reasons? In which disciplines?
  13. 13. Has clients’ behaviour changed because of the recent economic recession? YES – 100 %
  14. 14. Due to the recent economic recession clients:
  15. 15. There is an increased need for:
  16. 16. What measures did clients take to react to economically difficult times? 2009 90% 23% 45% 100%
  17. 17. In the tense economic climate,communication has become… 40%
  18. 18. 2. Forecast for 2011
  19. 19. How do you estimate the turnover trend for the agency industry in 2011? 2009 0% 35% 32% 42%
  20. 20. How do you estimate the development of ad expenditure in the individual sectors in 2011?
  21. 21. 2. Forecast for 2011 Opportunities
  22. 22. How important will the following factors be in 2011? (5=very important)
  23. 23. How important will the following factors be in 2011? (5=very important)
  24. 24. 2. Forecast for 2011 Threats
  25. 25. How strongly will the following factors influence &/or pre- occupy agencies in 2011? (5=very strong)
  26. 26. 3. Effectiveness of advertising
  27. 27. Which of the following criteria do clients use to measure communication effectiveness?
  28. 28. 4. New business activity
  29. 29. Where do the majority of international pitches in your country come from?
  30. 30. What is the importance of pitch consultants in your country? 5= very important
  31. 31. Is it increasing/decreasing?

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