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Sugar Crm Marketing Industries Presentation   1 Marketing Automation
Sugar Crm Marketing Industries Presentation   1 Marketing Automation
Sugar Crm Marketing Industries Presentation   1 Marketing Automation
Sugar Crm Marketing Industries Presentation   1 Marketing Automation
Sugar Crm Marketing Industries Presentation   1 Marketing Automation
Sugar Crm Marketing Industries Presentation   1 Marketing Automation
Sugar Crm Marketing Industries Presentation   1 Marketing Automation
Sugar Crm Marketing Industries Presentation   1 Marketing Automation
Sugar Crm Marketing Industries Presentation   1 Marketing Automation
Sugar Crm Marketing Industries Presentation   1 Marketing Automation
Sugar Crm Marketing Industries Presentation   1 Marketing Automation
Sugar Crm Marketing Industries Presentation   1 Marketing Automation
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Sugar Crm Marketing Industries Presentation 1 Marketing Automation

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SugarCRM presentation by Marketing Industries BV Netherlands. …

SugarCRM presentation by Marketing Industries BV Netherlands.

See also:
Presentation - 0 Overview
Presentation - 1 Marketing Automation
Presentation - 2 Sales Force Automation
Presentation - 3 Customer Support
Presentation - 4 Reporting
Presentation - 5 Platform
Presentation - 6 Collaboration

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Transcript

  • 1. SugarCRM Marketing Automation
    ©2008 SugarCRM Inc. All rights reserved.
  • 2. 2/23/2010
    ©2008 SugarCRM Inc. All rights reserved.
    2
    What is Marketing Automation?
    Response
    Message
    Build Preference
    Capture Leads
    Define, create, execute and measure marketing activities
    Target
    Offer
    Capture
    Create Opportunities
    Identify Targets
    Create Interest
  • 3. Create and execute campaigns across marketing channels
    Captures leads directly into CRM System
    Measures return on investment of campaigns
    2/23/2010
    ©2008 SugarCRM Inc. All rights reserved.
    3
    Generate Higher ROI on Marketing Activities
  • 4. 2/23/2010
    ©2008 SugarCRM Inc. All rights reserved.
    4
    SugarCRM Marketing Automation
    Issues
    Impact
    Solution
    • Multichannel campaigns and campaign set-up wizard
    • 5. Create target lists based on reports or from 3rd part data sources
    Difficulty launching and
    managing campaigns
    across channels
    Create email, telesales, ad
    campaigns in a few simple
    steps
    Spend less time on manual
    processes and more time on
    effective marketing
    • Import/Export from multiple data sources in a few simple steps
    • 6. Web-to-lead forms capture leads on web site and auto-import into Sugar
    Importing leads into CRM
    requires intensive
    manual efforts
    • ROI calculator for each campaign tracks lead-to-sale process
    • 7. Pre-built dashboards show leads by source and sales stages
    Inability to measure
    marketing programs
    Obtain all the tools to ensure
    marketing is accountable
  • 8. Supports all disciplines:
    Broadcast Marketing
    Direct Marketing
    Lead Nurturing
    Manage campaigns across all channels
    Email marketing
    Online advertising
    Newsletters
    Event planning
    Search engine marketing
    List rentals
    Telesales programs
    Ad Programs
    2/23/2010
    ©2008 SugarCRM Inc. All rights reserved.
    5
    Multichannel Marketing
  • 9. Simplifies campaign design, execution and tracking
    Ensures proper testing, suppression, and list management
    Offers real-time activity and ROI reports
    2/23/2010
    ©2008 SugarCRM Inc. All rights reserved.
    6
    Campaign Wizard
  • 10. Ensure campaigns are brand consistent and coordinated across customer channels
    Monitor campaign execution to ensure offers reach the targeted audience
    Track and assign opportunities to campaign leads
    Control opt-in and opt-out lists
    2/23/2010
    ©2008 SugarCRM Inc. All rights reserved.
    7
    Email Marketing
  • 11. Automate lead import from Web into SugarCRM
    No programming needed
    Presents all fields and values from the Leads module
    Offers design flexibility and lowers IT time in marketing support
    2/23/2010
    ©2008 SugarCRM Inc. All rights reserved.
    8
    Web-to-Lead Forms
  • 12. Segment leads based on your sales objectives
    Import and export lists from third-parties
    Automatically capture leads across multiple channels
    Convert leads to opportunities and ensure appropriate follow-up
    2/23/2010
    ©2008 SugarCRM Inc. All rights reserved.
    9
    Lead Management
  • 13. Understand the ROI of marketing programs
    Track which channel is most/least profitable
    Replicate successful campaigns in a few simple steps
    2/23/2010
    ©2008 SugarCRM Inc. All rights reserved.
    10
    Marketing Analytics
  • 14. Start with SugarCRM within days
    Professional CRM system
    Easy to use
    Collaborate with other applications and databases
    Cost effective, no need to invest in:
    Servers
    Server software
    Databases
    Application managers
    Database managers
    Back-up
    2/23/2010
    ©2008 SugarCRM Inc. All rights reserved.
    11
    Your advantage
  • 15. 2/23/2010
    ©2008 SugarCRM Inc. All rights reserved.
    12
    More information?
    Presentation - 0 Overview
    Presentation - 1 Marketing Automation
    Presentation - 2 Sales Force Automation
    Presentation - 3 Customer Support
    Presentation - 4 Reporting
    Presentation - 5 Platform
    Presentation - 6 Collaboration
    Marketing Industries BV
    Televisieweg 56
    1322 AM Almere
    The Netherlands
    Tel +31 36 536 72 33
    www.marketingindustries.nl
    info@marketingindustries.nl

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