Social Reputation Management

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Why is Online Reputation Management So Important?

Your Prospects Are Online
Your Competitors Are Online
Your Customers Are Online

… That Includes Your UNHAPPY Customers

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  • http://www.marketingcharts.com/direct/online-research-takes-up-large-portion-of-shopping-time-19002/etailing-importance-of-online-research-to-shopping-sept111gif/http://blog.nielsen.com/nielsenwire/consumer/global-advertising-consumers-trust-real-friends-and-virtual-strangers-the-most/
  • Social Reputation Management

    1. 1. Online Reputation Management Do You Know What People Are Saying About Your Business Online?www.MarketingHuddle.comMike@MarketingHuddle.com
    2. 2. What is Online Reputation Management? Wikipedia Definition of Online Reputation Management Online reputation management (or monitoring) is the practice of monitoring the Internet reputation of a person, brand or business, with the goal of suppressing negative mentions entirely, or pushing them lower on search engine results pages to decrease their visibility.
    3. 3. Did You Know?... The 2011 “Social Shopping Study” indicates that50% of consumers spend 75% or more of their total shopping time conducting online product research? 70% of Consumers Trust Other Consumer Opinions that are Posted Online
    4. 4. ** 80% of adults are "very" or "somewhat" more likely to consider buying products recommended by real-world friends and family. (source: Pollara)* 52% of survey respondents from developed nations said they find “a person like yourself” to provide the most credible information. (Edelman)* 87% believe the CEO’s reputation is an important part of a company’s reputation. (Hill & Knowlton)* 90% of consumers trust recommendations from others. (Forrester)* 83% of companies will face a crisis that will negatively impact their share price between 20 and 30%, during the next five years. (Oxford-Metrica)* 100% of those reading this post have either a personal or corporate reputation to protect (Marketing Pilgim)
    5. 5. Why is Online Reputation Management So Important? Your Prospects Are Online Your Competitors Are Online Your Customers Are Online… That Includes Your UNHAPPY Customers
    6. 6. The Internet Has Changed EVERYTHING Before the Internet, Businesses Controlled Their Messages via One-way Communication Channels Thanks to the Internet, EVERYONE Controls the Message via Blogs, Social Media, and Customer Reviews
    7. 7. What Are People Saying About Your Business?Bloggers Forums Your Company’s Online Reputation Former SocialEmployees Media Customer Reviews
    8. 8. Online Reputation is EvenCrucial for the BIG BOYS
    9. 9. Negative Effects of a Bad Online ReputationBad Customer Unresolved Bad Reputation Experience Customer Issues LOST REVENUE
    10. 10. Negative Effects of aBad Online Reputation  Could Lose Existing Customers  Difficulty Getting New Customers  Business Can Suffer Financial Loss
    11. 11. Positive Effects of aGood Online Reputation  Retain Existing Customers  Easier to Get New Customers  Maintain a Positive Brand Image
    12. 12. How to Maintain Your Reputation1. Be PROACTIVE instead of REACTIVE2. Monitor Online Conversations About Your Business3. Respond and Interact with Consumers Online4. Create and Distribute POSITIVE ContentRegularly
    13. 13. Actively Seek Reviews Actively Seek Reviews from Satisfied Customers (un-happy customers will RUN to give you a bad review online! Happy customers need to be asked and encouraged to post a review!) • Boost Conversions • Provide Feedback about Your Product or Service • Consumers TRUST and EXPECT Online Reviews
    14. 14. How to Get Customer Reviews Offer an Incentive in Exchange for Reviews • Coupons, Discounts, Free Samples, etc. Ask Customers to Review Products by Placing a Calls to Action on Your Product Pages Send Customers to Your Business Listings on Google Places, Yelp, CitySearch, and Others Link Your Business Listing Profiles to Your Website
    15. 15. Create Positive, Branded Content Flood the First Page of the Search Engines with Positive, Branded Content • Well-Ranked Website • On-Going Search Engine Optimization (SEO) • Articles, Videos, Press Releases, Photos, etc. • Tips, Tools, Helpful Tutorials, and Other Useful content
    16. 16. Monitor Online Conversations Find Out What People Are Saying About Your Business Do a Google Search for Your Business Name… What Comes Up? Check Articles, Blogs, Forums, and Customer Review Sites Frequently Check Your Own Blog / Website for Comments Pay Close Attention to the Social Network Sites
    17. 17. Respond and Interact Listen to What People are Saying Respond to Both Positive and Negative Comments Be Respectful and Display a Helpful, Friendly Demeanor Always Quickly Offer a Solution any Problems
    18. 18. Why Respond and Interact? Builds Relationships Allows You to Actively Manage and Control Your Brand Shows that You Care Allows Other People to See Your Point of View
    19. 19. How to Improve Your Reputation Already Have Some Negative Online Comments and Reviews? Make Brand Optimization Your Main Focus Use SEO to Drive Down the Negativity Create and Submit Press Releases, Articles, and Videos Create a Blog and Submit Fresh, Unique Content Regularly Engage in Social Media and Build a Loyal Following
    20. 20. How to Improve Your Reputation Ask for Negative Reviews to be Removed Don’t Ignore Your Unhappy Customers • Promptly Address Issues Know When to Walk Away  Don’t Argue with Customers  Can’t Please Everyone
    21. 21. THANK YOU For Viewing Our Online Reputation Management Presentation!If You Would Like More Information About our 100% hands-free Online Reputation Management Service, Contact Me Today. www.MarketingHuddle.com Mike@MarketingHuddle.com

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