Michaela Náplavová (PRIA System) - LinkedIn is similar to a Bank Account

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Michaela Náplavová (PRIA System) - LinkedIn is similar to a Bank Account

  1. 1. LinkedIn is similar to a Bank Account The less you put into your LinkedIn strategy, the less you will see in return Michaela Náplavová
  2. 2. . THE POWER OF LINKEDIN AS A SEO TOOL 9 9
  3. 3. Craig Bass Edit Video Production | Video Marketing | SEO | Web Design and Development Craif@MotionSource.net Creater Chicago Area | Media production 10 10 Video marketing, Video Production Chicago
  4. 4. 11 11
  5. 5. KEY WORDS OPTIMALIZATION 12 12
  6. 6. LINKEDIN SEO RANK ON TOP WITHIN 10 MINUTES 13 13
  7. 7. LINKEDIN SEO RANK ON TOP WITHIN 10 MINUTES 14 14
  8. 8. GROUPS CAN IMPROVE YOUR SEO  Joining and participating in relevant groups won’t just expand your network, but it can improve your profile’s SEO 15 15
  9. 9. GOOGLE AND LINKEDIN  You must enable the public option for your profile  Set a personalized URL (domain name) for your profile linkedin.com/in/yourname Linkedin.com/in/io23jr9823u9  People will first see your name, photo and headline Partner at PRIA doesn’t mean anything to the reader Senior Accountant Serving PRIA in Zlín YEAH 16 16
  10. 10. GOOGLE AND LINKEDIN 17 17
  11. 11. HOW TO MAKE GOOGLE LOVE YOUR LINKEDIN  Do a Google search on your name  You may notice that your LinkedIn profile comes up near to the top of the results page. This tells us LinkedIn has very good Page rank and unless your site beats it in Google, you had better optimize your profile for search engine traffic  You can add up to 3 website links on your profile 18 18
  12. 12. USING GOOGLE TO SEARCH FOR PEOPLE IN SPECIFIC LINKEDIN GROUPS Site:linkedin.com “greater seattle area” security (intrusion OR authentication OR firewall) support network* CISSP –profiles Google recognizes spaces as the “AND” Add a minus sign (-) in front of a word it will filter and not show results with that word, also known as a “negative” keyword. http://www.linkedin.com/groups/funny-way-how-xray-group-1176637.S.47334415 19 19
  13. 13. HOW TO BUILD A KICKASS LINKEDIN COMPANY PAGE  Customers like to have logos and branding that they can recognize http://www.linkedin.com/company/hubspot 20 20
  14. 14. COMPANY PAGE  Customers arriving at your page may not have too much time to spend reading long paragraphs of text – so include a quick video  Keep it updated Zelenka 21 21 versus Robe lighting
  15. 15. COMPANY PAGE Conference, meetings, events, PR, Information channel 22 22
  16. 16. MAKING THE MOST OF LINKEDIN INSIGHTS Per Post Insights 739 impressions 11 Clicks 2,44 % engagement 23 23 The engagement percentage is based completely on the ratio of clicks to impressions. So while the information does not tell you how many followers you had at that time (we had 117 at the time of that post), the engagement metric is unrelated to the number of Company Page followers.
  17. 17. MAKING THE MOST OF LINKEDIN INSIGHTS Page views insights 24 24
  18. 18. WHY ARE YOU ON LINKEDIN - DISCUSSION 25 25
  19. 19. BREAK 5 MINUTES 26 26
  20. 20. EFFECTIVELY GET MORE BUSINESS ON LINKEDIN IMPROVE ENGAGEMENT  Post youtube videos to encourage sharing  Test to understand your audience  React timely to events  Engage with members through comments  Question relevant to your target audience  Include a image 27 27
  21. 21. CASE STUDY  Time and experience can be excellent teachers ... 28 28
  22. 22. APPLICATION FOR LINKEDIN 29 29
  23. 23. REALIZATION  Goal 100 followers  Time period 2,5 months 30 30
  24. 24. RESULTS 102 new followers 15 followers from PPC  82 000  152  82 31 31 PPC has been stopped Christmas Small target group Quiz for experts :O
  25. 25. GROUP – SAP VZDĚLÁVÁNÍ 32 32
  26. 26. LinkedIn + Facebook 33 33
  27. 27. CONTENT MANAGEMENT WITH AN IDEA 34 34
  28. 28. TARGETING Strong profil Connection with groups Company page Sending messages  People with glasses (80%)  Manager (10%)  Contacts of doctor (10%) 35 35
  29. 29. REALIZATION  Goal Connect with 120 - 150 LinkedIn users/month  Time period From february 2013 - present 36 36
  30. 30. REALIZATION Groups       37 37 Eye Care Executives Laser Eye Surgery Managers in Czech Republic Linkin Transportation Professionals Czech Republic Networking Group …
  31. 31. REALIZATION Content management on comapany page 38 38
  32. 32. RESULTS Messages from connections Concrete requests 6-8/month 3-4/month  Operation, consulting, meeting Price per 1 operation 39 39 20 000 – 50 000 Kč
  33. 33. ZELENKA IS SEARCHING FOR TRANSLATOR 40 40
  34. 34. CRITERIA  personal profile of HR manager     41 41 Freelancer Language combination Translation software Native speaker
  35. 35. REALIZATION  Goal  Time period 42 42 200 new connections/month September, October
  36. 36. RESULTS September  Available contacts  Messages sent  Accepted invitations 237 161 132 (81,9%) October  Available contacts  Messages sent  Accepted invitations 43 43 433 149 107 (71,8%)
  37. 37. TIPS AND TRICS Startegy of 2 th. Part connections Key words LinkedIn is not so cool for you?  Cross channels (Facebook, Google) Creativity is selling your profile PPC – why not, but think first 44 44
  38. 38. TIPS AND TRICKS When people endorse you, thank them If they commented on your update, respond If they viewed your profile, send them a message 45 45
  39. 39. DON‘T FORGET….. If YOU are not intersted it would be great if you could send me a recommendation from your network 46 46
  40. 40. THINGS THAT MAKE YOU LOOK DUMB ON LINKEDIN Using an unprofessional profile photo 47 47
  41. 41. THINGS THAT MAKE YOU LOOK DUMB ON LINKEDIN Not thinking about search optimization (SEO) Your LinkedIn profile shouldn’t leave too much to the imagination. Fully optimize your Honors & Awards and Languages. 48 48
  42. 42. SECRET BOX – LET ME A MESSAGE 49 49
  43. 43. Ing. Michaela Náplavová naplavova@pria.cz 00 420 739 065 559 50 50

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