Mirek Cerny (Futurelytics) - Find Hidden Potential in Your Customer Base

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Mirek Cerny (Futurelytics) - Find Hidden Potential in Your Customer Base

  1. 1. Get more from your existing customers Leveraging information hidden in Big Data by using Predictive Analytics @futurelytics
  2. 2. E-commerce Challenges How to increase revenue? How to find new customers? How to prolong retention?
  3. 3. Customers are not equal Awesome service I am new here Cancel contract! Getting a new customer costs 5x more than keeping an existing one
  4. 4. Customer Lifetime Value • Revenue • Retention • Satisfaction • Cost of acquisition • Maintenance costs
  5. 5. Understand your customers and their needs Advanced segmentation Retention How to keep onetime buyers Revenue A/B Testing Campaign automation Reach How to find new customers Predictive customer scoring Look a like modeling How to sell more
  6. 6. Customers segmentation • • • • Demographics Geography Products Industry/vertical • Model-based
  7. 7. Segmentation model’s lift
  8. 8. Creating a good segmentation model • • • • Market expertise Customers’ profiles data Customer’s behavior data PhD. in data mining / statistics
  9. 9. Behavioral Segmentation Principle Model • • • • Market expertise Customers’ profiles data Transactional data PhD. in data mining / statistics
  10. 10. Predictive modeling
  11. 11. Up-sell Today’s special combo
  12. 12. Re-engagement Hey Player! Your friend Mirek didn’t showup in the game for a long time. Chase him, get him back onboard and receive 6850 Gold!
  13. 13. Acquisition of paying customers
  14. 14. Look-a-like modeling for PPC campaigns
  15. 15. Data magicians 10 people 15+ years of Enterprise Analytics Experience - Business Intelligence - Predictive & Advanced Analytics 650k EUR total funding from: Index Ventures Credo Ventures Kima Ventrues Rob Keve Seedcamp @futurelytics
  16. 16. Customers @futurelytics
  17. 17. Contact www.futurelytics.com We’ll be happy to hear from you info@futurelytics.com @futurelytics Futurelytics Inc. angel.co/futurelytics We believe that every customer has a story. So make the most of it.

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