Derby:  The Renaissance Continues John Forkin  – Managing Director, Marketing Derby
<ul><li>92% of investors said that IMAGE and PROFILE are becoming more influential in decision making </li></ul><ul><li>Co...
 
 
Derby: Perception?
 
 
 
Derby: Reality
“ “ Derby has the highest proportion of high-tech employment in the UK.”  David Cameron  – 7 th  March 2011
“ “ Derby has become the UK’s capital of high-tech employment.”  Nick Clegg – 15 th  March 2011
A Wealth Creating Balanced Economy
Private Sector Jobs Growth (1998-2008) Birmingham 91,100 Stoke  20,900 Nott’m 15,600 Leics 8,500 Derby 3,200
Employment in Advanced Manufacturing
UK’s Number One City for High-Technology (source: State of the Cities) UK Average  2.96% %   of   workforce Cambridge 5.8%...
UK’s Number One City for High-Technology (source: State of the Cities) Number employed in high-tech Nott’m 3,500 Leicester...
Source: NOMIS (April) 2011  £30 £25 £20 £15 £10 £5K UK Average £26,021 UK’s Highest Salaries Outside London Derby £32,495 ...
 
12,000 Employees
10,000 Office Employees
300 Employees
300 Office Employees (100%)
Derby’s Economic Development Model RETAIN WEALTH SPREAD
Derby’s Challenge Sheffield Nottingham Birmingham Leicester DERBY
Attract  £2 billion  + Create  13,000 Jobs
Key Targets 500   new hotel beds 5,000   new housing units
Key Targets £50m  invested in culture £50m  invested in public realm
Key Targets 1,000,000  sq ft  of new retail and leisure 1,400,000  sq ft of Grade A city centre offices
“ To promote Derby in order  to  support  and  attract  investment”   Marketing Derby Mission Statement
RAISING  IMAGE + PROFILE TO INFLUENCE  DEVELOPMENT
INDIVIDUALS  City, Hinterland and Beyond SPEND MORE IN DERBY Target Markets
 
 
INVESTORS Companies and their Advisors INVEST IN DERBY Target Markets
 
 
Derby: A City in Transition
Before…Train Station: Dark and Unwelcoming
After…21 st  Century Gateway
Before…Not Fit for Purpose
After…State-of-the-Art Bus Station
Before…Derby’s Market Place
After…Attracting 250,000 Visitors a Year
Before…Neglected Empty Building
‘ memorable with a warm, intimate atmosphere’  The Independent After…£4.5m Cathedral Quarter Hotel
Before…Historic and Derelict Buildings
After…Multi Award-Winning College Campus
Before…Pride Park: A Wasteland
After…Home to 10,000 Employees
Before…Out of date Eagle Centre
After…Westfield Derby
Derby’s Retail Catchment 2006
Derby’s Retail Catchment 2010
Retail Catchment Analysis <ul><li>669,745   people in Derby retail catchment </li></ul><ul><li>2006 leaking  £536,900,000 ...
£1 billion down £1 billion to go
Masterplan Phase 2
£38m Council House Refurbishment
£50m Leisure Strategy
20 acre Nightingale Quarter
£100m Castleward Urban Village
Regeneration Fund <ul><li>£10m investment  </li></ul><ul><li>100,000 sq ft new offices over 5 schemes </li></ul><ul><li>Fi...
Where are the jobs  for the future?
Larger High-Technology Companies
Office Jobs
Retail and Leisure
Creative
Green Jobs
Ambition Momentum Confidence
The Renaissance Continues…
Derby offers a different vision of Britain’s future “ ”
Art in the heart of England “ ”
Forget Delhi or Dubai, it’s evidently time for Derby to take its rightful place on the world stage “ ”
One of the world’s top ten easy trips “ ”
Derby…Marvel of the Midlands “ ”
Derby…  the crossroads  of history “ ”
Thank you
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Derby City Council Employee Briefings 2011

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John Forkin presented at the Derby City Council Employee briefings in April this year on the subject of regenerating the city.

Below is the presentation and supporting films for you to enjoy again.

For more information about the regeneration, growth and ambition of Derby, visit www.marketingderby.co.uk or www.investinderby.co.uk

Published in: News & Politics
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Derby City Council Employee Briefings 2011

  1. 1. Derby: The Renaissance Continues John Forkin – Managing Director, Marketing Derby
  2. 2. <ul><li>92% of investors said that IMAGE and PROFILE are becoming more influential in decision making </li></ul><ul><li>Communications Group plc </li></ul>
  3. 5. Derby: Perception?
  4. 9. Derby: Reality
  5. 10. “ “ Derby has the highest proportion of high-tech employment in the UK.” David Cameron – 7 th March 2011
  6. 11. “ “ Derby has become the UK’s capital of high-tech employment.” Nick Clegg – 15 th March 2011
  7. 12. A Wealth Creating Balanced Economy
  8. 13. Private Sector Jobs Growth (1998-2008) Birmingham 91,100 Stoke 20,900 Nott’m 15,600 Leics 8,500 Derby 3,200
  9. 14. Employment in Advanced Manufacturing
  10. 15. UK’s Number One City for High-Technology (source: State of the Cities) UK Average 2.96% % of workforce Cambridge 5.8% Bristol 4.9% Reading 4.4% Derby 11.8 %
  11. 16. UK’s Number One City for High-Technology (source: State of the Cities) Number employed in high-tech Nott’m 3,500 Leicester 3,900 Coventry 4,000 Derby 11,900
  12. 17. Source: NOMIS (April) 2011 £30 £25 £20 £15 £10 £5K UK Average £26,021 UK’s Highest Salaries Outside London Derby £32,495 Reading £30,311 Aberdeen £29,999 Oxford £28,060 Southampton £26, 931
  13. 19. 12,000 Employees
  14. 20. 10,000 Office Employees
  15. 21. 300 Employees
  16. 22. 300 Office Employees (100%)
  17. 23. Derby’s Economic Development Model RETAIN WEALTH SPREAD
  18. 24. Derby’s Challenge Sheffield Nottingham Birmingham Leicester DERBY
  19. 25. Attract £2 billion + Create 13,000 Jobs
  20. 26. Key Targets 500 new hotel beds 5,000 new housing units
  21. 27. Key Targets £50m invested in culture £50m invested in public realm
  22. 28. Key Targets 1,000,000 sq ft of new retail and leisure 1,400,000 sq ft of Grade A city centre offices
  23. 29. “ To promote Derby in order to support and attract investment” Marketing Derby Mission Statement
  24. 30. RAISING IMAGE + PROFILE TO INFLUENCE DEVELOPMENT
  25. 31. INDIVIDUALS City, Hinterland and Beyond SPEND MORE IN DERBY Target Markets
  26. 34. INVESTORS Companies and their Advisors INVEST IN DERBY Target Markets
  27. 37. Derby: A City in Transition
  28. 38. Before…Train Station: Dark and Unwelcoming
  29. 39. After…21 st Century Gateway
  30. 40. Before…Not Fit for Purpose
  31. 41. After…State-of-the-Art Bus Station
  32. 42. Before…Derby’s Market Place
  33. 43. After…Attracting 250,000 Visitors a Year
  34. 44. Before…Neglected Empty Building
  35. 45. ‘ memorable with a warm, intimate atmosphere’ The Independent After…£4.5m Cathedral Quarter Hotel
  36. 46. Before…Historic and Derelict Buildings
  37. 47. After…Multi Award-Winning College Campus
  38. 48. Before…Pride Park: A Wasteland
  39. 49. After…Home to 10,000 Employees
  40. 50. Before…Out of date Eagle Centre
  41. 51. After…Westfield Derby
  42. 52. Derby’s Retail Catchment 2006
  43. 53. Derby’s Retail Catchment 2010
  44. 54. Retail Catchment Analysis <ul><li>669,745 people in Derby retail catchment </li></ul><ul><li>2006 leaking £536,900,000 of spend </li></ul><ul><li>2010 retaining £249,100,000 of this </li></ul><ul><li>Supporting 3,000 new jobs </li></ul>
  45. 55. £1 billion down £1 billion to go
  46. 56. Masterplan Phase 2
  47. 57. £38m Council House Refurbishment
  48. 58. £50m Leisure Strategy
  49. 59. 20 acre Nightingale Quarter
  50. 60. £100m Castleward Urban Village
  51. 61. Regeneration Fund <ul><li>£10m investment </li></ul><ul><li>100,000 sq ft new offices over 5 schemes </li></ul><ul><li>First city centre offices in 20 years </li></ul>
  52. 62. Where are the jobs for the future?
  53. 63. Larger High-Technology Companies
  54. 64. Office Jobs
  55. 65. Retail and Leisure
  56. 66. Creative
  57. 67. Green Jobs
  58. 68. Ambition Momentum Confidence
  59. 69. The Renaissance Continues…
  60. 70. Derby offers a different vision of Britain’s future “ ”
  61. 71. Art in the heart of England “ ”
  62. 72. Forget Delhi or Dubai, it’s evidently time for Derby to take its rightful place on the world stage “ ”
  63. 73. One of the world’s top ten easy trips “ ”
  64. 74. Derby…Marvel of the Midlands “ ”
  65. 75. Derby… the crossroads of history “ ”
  66. 76. Thank you

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