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Derby City Council Employee Briefings 2011
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Derby City Council Employee Briefings 2011

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John Forkin presented at the Derby City Council Employee briefings in April this year on the subject of regenerating the city. …

John Forkin presented at the Derby City Council Employee briefings in April this year on the subject of regenerating the city.

Below is the presentation and supporting films for you to enjoy again.

For more information about the regeneration, growth and ambition of Derby, visit www.marketingderby.co.uk or www.investinderby.co.uk

Published in: News & Politics

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Transcript

  • 1. Derby: The Renaissance Continues John Forkin – Managing Director, Marketing Derby
  • 2.
    • 92% of investors said that IMAGE and PROFILE are becoming more influential in decision making
    • Communications Group plc
  • 3.  
  • 4.  
  • 5. Derby: Perception?
  • 6.  
  • 7.  
  • 8.  
  • 9. Derby: Reality
  • 10. “ “ Derby has the highest proportion of high-tech employment in the UK.” David Cameron – 7 th March 2011
  • 11. “ “ Derby has become the UK’s capital of high-tech employment.” Nick Clegg – 15 th March 2011
  • 12. A Wealth Creating Balanced Economy
  • 13. Private Sector Jobs Growth (1998-2008) Birmingham 91,100 Stoke 20,900 Nott’m 15,600 Leics 8,500 Derby 3,200
  • 14. Employment in Advanced Manufacturing
  • 15. UK’s Number One City for High-Technology (source: State of the Cities) UK Average 2.96% % of workforce Cambridge 5.8% Bristol 4.9% Reading 4.4% Derby 11.8 %
  • 16. UK’s Number One City for High-Technology (source: State of the Cities) Number employed in high-tech Nott’m 3,500 Leicester 3,900 Coventry 4,000 Derby 11,900
  • 17. Source: NOMIS (April) 2011 £30 £25 £20 £15 £10 £5K UK Average £26,021 UK’s Highest Salaries Outside London Derby £32,495 Reading £30,311 Aberdeen £29,999 Oxford £28,060 Southampton £26, 931
  • 18.  
  • 19. 12,000 Employees
  • 20. 10,000 Office Employees
  • 21. 300 Employees
  • 22. 300 Office Employees (100%)
  • 23. Derby’s Economic Development Model RETAIN WEALTH SPREAD
  • 24. Derby’s Challenge Sheffield Nottingham Birmingham Leicester DERBY
  • 25. Attract £2 billion + Create 13,000 Jobs
  • 26. Key Targets 500 new hotel beds 5,000 new housing units
  • 27. Key Targets £50m invested in culture £50m invested in public realm
  • 28. Key Targets 1,000,000 sq ft of new retail and leisure 1,400,000 sq ft of Grade A city centre offices
  • 29. “ To promote Derby in order to support and attract investment” Marketing Derby Mission Statement
  • 30. RAISING IMAGE + PROFILE TO INFLUENCE DEVELOPMENT
  • 31. INDIVIDUALS City, Hinterland and Beyond SPEND MORE IN DERBY Target Markets
  • 32.  
  • 33.  
  • 34. INVESTORS Companies and their Advisors INVEST IN DERBY Target Markets
  • 35.  
  • 36.  
  • 37. Derby: A City in Transition
  • 38. Before…Train Station: Dark and Unwelcoming
  • 39. After…21 st Century Gateway
  • 40. Before…Not Fit for Purpose
  • 41. After…State-of-the-Art Bus Station
  • 42. Before…Derby’s Market Place
  • 43. After…Attracting 250,000 Visitors a Year
  • 44. Before…Neglected Empty Building
  • 45. ‘ memorable with a warm, intimate atmosphere’ The Independent After…£4.5m Cathedral Quarter Hotel
  • 46. Before…Historic and Derelict Buildings
  • 47. After…Multi Award-Winning College Campus
  • 48. Before…Pride Park: A Wasteland
  • 49. After…Home to 10,000 Employees
  • 50. Before…Out of date Eagle Centre
  • 51. After…Westfield Derby
  • 52. Derby’s Retail Catchment 2006
  • 53. Derby’s Retail Catchment 2010
  • 54. Retail Catchment Analysis
    • 669,745 people in Derby retail catchment
    • 2006 leaking £536,900,000 of spend
    • 2010 retaining £249,100,000 of this
    • Supporting 3,000 new jobs
  • 55. £1 billion down £1 billion to go
  • 56. Masterplan Phase 2
  • 57. £38m Council House Refurbishment
  • 58. £50m Leisure Strategy
  • 59. 20 acre Nightingale Quarter
  • 60. £100m Castleward Urban Village
  • 61. Regeneration Fund
    • £10m investment
    • 100,000 sq ft new offices over 5 schemes
    • First city centre offices in 20 years
  • 62. Where are the jobs for the future?
  • 63. Larger High-Technology Companies
  • 64. Office Jobs
  • 65. Retail and Leisure
  • 66. Creative
  • 67. Green Jobs
  • 68. Ambition Momentum Confidence
  • 69. The Renaissance Continues…
  • 70. Derby offers a different vision of Britain’s future “ ”
  • 71. Art in the heart of England “ ”
  • 72. Forget Delhi or Dubai, it’s evidently time for Derby to take its rightful place on the world stage “ ”
  • 73. One of the world’s top ten easy trips “ ”
  • 74. Derby…Marvel of the Midlands “ ”
  • 75. Derby… the crossroads of history “ ”
  • 76. Thank you