NEW PROCESS Pick up the phone Greater involvement of the local property community in the enquiry handling process Using Derby’s Ambassadors and the local business community Proactive approach to seeking to create enquiries eg. Cathedral Quarter Mail out
3. New Marketing Tools for Retail and Leisure
Produces retailer specific reports with market insight and assesses potential performance across sites within the City DARTDerby’s Assessment (of) Retail Targets
DART Derby ‘Centre’ Data
ACORN demographic profile of Derby’s catchment in comparison to the UK and Nottingham
Derby’s market potential
Expenditure information and a breakdown of the £660.8m comparison spend
DART RETAILER DATA – where Derby sits within Retailer’s existing portfolio (market potential)
DART RETAILER DATA – where Derby sits within Retailer’s existing portfolio (Benchmark Cities)
DART RETAILER DATA – Potential performance in Derby
PLACE SETTINGS Provides an assessment of Derby’s market potential in relation to the food and drink sector
PLACE SETTINGS Operator Data – ACORN profile of Derby /Operators Key Target Groups
PLACE SETTINGS Operator Data – Potential ranking in existing portfolio. eg. If Carluccio’s opened a unit in Derby it could potentially rank 11th out of their 43 units.
PLACE SETTINGS ‘Centre Data’ – Derby’s leisure offer UK and Regional ranking. Derby ranks 26th nationally and 5th regionally
4. Derby City Council Regeneration FundLaunch planned 23rd November at The Roundhouse
5. Review of MasterplanMeeting planned 11th November
MIPIM 8th -11th March 2011
UK is MIPIM’s ‘Country of Honour’ 2011
Marketing Derby taking part in the SHOWCASE UK stand.
Only city in the East Midlands exhibiting.
East Midlands Urban Development Fund (UDF) £15 million available to invest in Commercial Property Developments Providing Equity and Debt project finance of up to £5 million www.eastmidlandsurbandevelopmentfund.co.uk