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Eloqua 10 Summer Release 2014 - Helping Modern Marketers do much more.

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In June/July of 2014, Eloqua launched their Eloqua 10 Summer Release. Eloqua 9 Customers also had a range of enhancements. The details are outlined in this presentation given at our Marketing …

In June/July of 2014, Eloqua launched their Eloqua 10 Summer Release. Eloqua 9 Customers also had a range of enhancements. The details are outlined in this presentation given at our Marketing Automation Meetup in August of 2014.

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  • 1. @MarketingCube C o l l e g e Oracle Marketing Cloud Eloqua 10 Summer Release June/July 2014 1
  • 2. @MarketingCube C o l l e g e Tonight’s Agenda •Template Design and Management •Improved Editing and Previewing •Content and Campaigns •Unified Marketing Calendar - Oracle Content Marketing •Marketing Operations Centre •Storing Contacts with No Email Address •Integration to Drive Campaigns •Activity Tracking •Profiler Interface Enhancement 2
  • 3. C o l l e g e @MarketingCube Template Design & Management Greater control over email 
 templates, their administration and 
 the ability to edit them by end-users. 3
  • 4. @MarketingCube C o l l e g e Template Design & Management •Control branding with the new template capabilities. Create emails with lockable sections and enable editable sections. •Ability to upload and modify emails and landing pages created outside of Eloqua. •Propagate changes to all emails using the same template. Other design updates: •automatic resizing of overlapping components. •images and other elements resizing, sit outside editing areas. 4
  • 5. @MarketingCube This is cool because… ✓ Ensure brand guidelines 
 are followed ✓ Marketers in multiple locations / varying skill levels ✓ Ease of use / consistency 5
  • 6. C o l l e g e @MarketingCube Improved Editing 
 & Previewing This feature is activated by logging a Service Request with 
 My Oracle Support. 6
  • 7. @MarketingCube7
  • 8. @MarketingCube C o l l e g e Improved Editing 
 & Previewing •Upload & modify Emails & Landing Pages which were created outside of Eloqua i.e. Adobe. •You now have the ability to edit using HTML or the 
 Eloqua Editor. •Make inline visual edits to assets, which can me modified via live preview or HTML source. •BETA: Mobile preview shows content on a standard 960x640 screen. 8
  • 9. @MarketingCube This is cool because… ✓ Gives designers full HTML control and non-technical users ease of editing. ✓ Great for different skill sets: designers full HTML and non technical users. ✓ Mobile benefits - coming in Sep/Oct 2014 9
  • 10. C o l l e g e @MarketingCube Content 
 & Campaigns New Simple Email Campaigns uses a wizard to quickly send a single email to a single segment in 5 minutes. 10
  • 11. @MarketingCube C o l l e g e Content & Campaigns •AppCloud Content - Personalised Content: Embed content in emails and landing pages from external sources (RSS feeds, recommendation engines). •Campaign Review & Approval Efficiency: Create approval workflows to review campaigns before launch. •Simple Email Campaigns: Send a simple batch email and monitor performance without a workflow. (one-time emails such as newsletters, announcements. 11
  • 12. @MarketingCube This is cool because… ✓ Rapid and simple 
 campaign sends. ✓ Enhanced integrity around campaign approvals prior to campaign launch. 12
  • 13. C o l l e g e @MarketingCube Unified Marketing Calendar - Oracle Content Marketing Greater insight for the Marketing Team as they work jointly on a range of Campaigns across multiple channels. 13
  • 14. @MarketingCube C o l l e g e Unified Marketing Calendar •To include all Eloqua activity (Not SRM/Responsys). •Greater visibility of activity: Shows emails scheduled for a certain date and time, draft emails/campaigns. •Efficiently manage tasks through a multiple approval workflow feature: improved role-based access features and commenting on assets for collaboration. •Manage across business units: manage multiple workflows, projects personas or content. 14
  • 15. @MarketingCube This is cool because… ✓ It is a visual take on upcoming campaigns via a Calendar format in Eloqua. ✓ It’s perfect for management of larger or enterprise size marketing departments. ✓ It combines functionality from Oracle Content Marketing 15
  • 16. C o l l e g e @MarketingCube Marketing Operations Centre 16
  • 17. @MarketingCube C o l l e g e Marketing Operations Centre •Eloqua dashboard reflecting key service instrumentation, monitoring and alerting. •Actionable view of logs and messages (lead scoring, bulk API usage). •Enable/disable Eloqua related services to allow for maintenance, testing, etc. •Accessible via the SETTINGS object: 17
  • 18. @MarketingCube C o l l e g e 18
  • 19. @MarketingCube This is cool because… ✓ More control over key 
 Eloqua functions. ✓ Greater visibility for the Eloqua Administrator. ✓ An extension of www.trust.eloqua.com 19
  • 20. C o l l e g e @MarketingCube Storing Contacts with no 
 Email Address This feature is activated by logging a Service Request with 
 My Oracle Support 20
  • 21. @MarketingCube C o l l e g e Storing Contacts with 
 no Email Address •Store contacts without an email address. •A Service Request must be logged with My Oracle Support to activate this feature. •Configuration is required - documentation is available 
 on Topliners. 21
  • 22. @MarketingCube This is cool because… ✓ It’s great for directing contacts to non-email related activity, e.g.: Direct Mail, SMS, Social, Events and Online. ✓ Uniquely match contacts 
 on CRM ID. ✓ Eloqua & your CRM can be a one-for-one match. 22
  • 23. C o l l e g e @MarketingCube Integration to 
 Drive Campaigns Start using Big Data and the insight 
 it brings to drive aspects of 
 your campaigns. 23
  • 24. @MarketingCube C o l l e g e Integration to Drive Campaigns •New Appcloud Developer Framework - makes building apps even easier. •AppCloud Actions - Trigger ‘actions' in external systems from a campaign step. Automate processes outside of Eloqua in the campaign flow. (e.g. Send SMS, send print mail, register for webinar). •AppCloud Audiences - External systems to push contacts into your campaign, embed steps in the Campaign Canvas. •AppCloud Decisions - Control campaign flow using data in external systems. Data to define branching logic in campaigns. 24
  • 25. @MarketingCube This is cool because… ✓ Enabling marketers to Leverage the Digital Marketing Ecosystem. ✓ You can send a printed mail and drive people to an 
 online registration page for 
 a webinar. ✓ Contacts who attend an event or make a purchase can be pushed into a Campaign. ✓ Enable decisions based on social activity, video engagement, purchase history and more. 25
  • 26. C o l l e g e @MarketingCube Activity Tracking This feature is currently in BETA release only and is available by logging a Service Request with 
 My Oracle Support 26 Do you 
 know what 
 I’m doing?
  • 27. @MarketingCube C o l l e g e Activity Tracking •Third party cookies can be blocked by default. 
 Up to 40% are deleted or blocked. •Improve digital body language by adding tracking scripts to your web page to enable first-party cookies. 
 (now supported). •Mobile web visits (Sep/Oct) secure web pages, 
 non-branded links. •Limitations: Not possible to track digital body language across multiple domains (e.g. oracle.com. eloqua.com) 27
  • 28. @MarketingCube This is cool because… ✓ It delivers improved 
 activity tracking. ✓ With greater insight you 
 can personalise more of 
 your campaigns. 28
  • 29. C o l l e g e @MarketingCube Profiler Interface Enhancement More information to help Sales & 
 Service gain greater insight into the Digital Body Language of your 
 prospects & Customers. 29
  • 30. @MarketingCube C o l l e g e 30
  • 31. @MarketingCube C o l l e g e Profiler Interface Enhancement •More details captured, including: Email address, photo (pulled in via Gravatar or Twitter handle),lead score, external activity (social, video). •Ability to see contact’s activity in graph view by custom dates. •Provides insight into behaviour for a specific time period. 31
  • 32. @MarketingCube This is cool because… ✓ It helps drive Sales & Marketing alignment. ✓ It’s a simpler/more visual - familiar stream view. ✓ As you increase your content marketing - scores & external activity (social/video) can 
 be included. ✓ You can search on specific activities. 32
  • 33. @MarketingCube C o l l e g e In Summary •Template Design and Management •Improved Editing and Previewing •Content and Campaigns •Unified Marketing Calendar - Oracle Content Marketing •Marketing Operations Centre •Storing Contacts with No Email Address •Integration to Drive Campaigns •Activity Tracking •Profiler Interface Enhancement 33
  • 34. Marketing Cube Pty Ltd Level 3, 85 William Street, 
 Darlinghurst, NSW, 2010 Australia ! Ph: 02 8244 0007 www.marketingcube.com.au @MarketingCube /MarketingCube College 34