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Christmas in chester 2013 Stakeholder Launch Presentation
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Christmas in chester 2013 Stakeholder Launch Presentation

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  • 1. Welcome to theChristmas in Chester 2013Stakeholder Launch
  • 2. Katrina MichelChief ExecutiveMarketing Cheshire
  • 3. Chester Christmas Light Switch-On 21st NovWinter Wonderland at Chester Racecourse 21st Nov – 6th JanChester Christmas Market 21st Nov – 15th DecWinter Watch Parade 5th DecThe Snow Queen 5th Dec – 11th JanSanta Dash 8th DecChester Zoo Lantern Magic 13th Dec– Jan ’14Chester Cathedral Throughout December
  • 4. Nicola SaidHead of CampaignsMarketing Cheshire
  • 5. •••••
  • 6. Emma BlackmoreHead of MarketingChester Race Company
  • 7. _ Emotive/Engaging/Memorable_ 11am-8pm/10am-9pm_ Only pay once_ 21st November – 1st January_ Linenhall Car Park – free after 2pm_ Transport infrastructure_ Redeemable parking on first visit_ New Year’s Eve_ Christmas light switch-on
  • 8. _ Emotive/Engaging/Memorable_ Enchanted forrest_ Life-size characters_ Paddock transformation_ M&S Bank_ Santa’s Grotto_ Real ice rink/Parade Ring_ Reindeer_ Mrs Claus story telling
  • 9. _ Emotive/Engaging/Memorable_ Traditional fairground_ Performing stage – free for local performers_ Festive themed 3-D movies_ Alpine Bar_ Traditional Christmas market_ Real vodka ice bar_ 22 chalets_ £300/week - £500/week
  • 10. _ Emotive/Engaging/Memorable_ Private parties_ Sponsorship_ Site exclusivity_ Ticket promotion_ Chalet share_ Cross promotion
  • 11. Jenny TeggMarketing ManagerChester Zoo
  • 12. Christmas at
  • 13. An unforgettable night time journeythrough the zoo……….
  • 14. Thursday 12 -Tuesday 24 December(Thurs – Sun plus 23 & 24 December)4pm – 8pmWe will have Christmas themed activityin the Diamond Jubilee Quarterduring normal opening hoursfrom 23 November.
  • 15. PriAdult16+Child3-15yearsUnder3sPreviewEveningLantern Walk 9.99 8.99 FREEAdult - £6.99Child - £6.99Lantern Admissionand Drink VoucherLantern Walk &Supper 14.99 12.99 FREEAdult -£11.99Child –£10.99Lantern Admission,Supper and DrinkVoucherZoo, LanternWalk & Supper 24.99 19.99 FREEAdult –£21.99Child –£17.99Day Zoo Admission,Lantern Admission,Supper and DrinkVoucherPRICES
  • 16. Katherine WestArts and Festivals ManagerCheshire West & Chester Council
  • 17. Chester’sChristmasParades2013Arts & Festival team
  • 18. Chester’sChristmasParades2013Arts & Festival team
  • 19. 21 NovemberJoin us for a festivalparade of light andmusic to illuminatethe city andcelebrate the start ofChristmas inChester
  • 20. Choralentertainmentin keylocations
  • 21. Cathedral green flower installation
  • 22. The Queen of Light will visit Chester with her lantern helpers tobring light to the City of Chester.Parade route to finish atChester Racecourse
  • 23. 2012eventfilm clip
  • 24. Arts & FestivalsCheshire West & Chester Christmas parade event dates21 November : Christmas Parade28 November: Lantern Parade05 December Winter Watch Parade12 December: Winter Watch Parade19 December: Roman Saturnalia Parade
  • 25. Thank you.Any questions?Thank you. Any questions?
  • 26. Matt BakerTheatre in the Quarter
  • 27. Katrina MichelChief ExecutiveMarketing Cheshire