Profit by LinkedIn - Carol Smith
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Profit by LinkedIn - Carol Smith

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Carol Smith is a revenue maven and she'll help you find the hidden sales using LinkedIn

Carol Smith is a revenue maven and she'll help you find the hidden sales using LinkedIn

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Profit by LinkedIn - Carol Smith Profit by LinkedIn - Carol Smith Presentation Transcript

  • Exclusively  for… Marke8ngCamp  San  Francisco  Conference   Profit  by  LinkedIn Advanced  LinkedIn  Tips Carol  SmithTuesday, April 2, 13
  • How  to  Share  on  Twi;er     #MCSF  Marke+ng  Camp  hashtag @CarolSmithCEO  Twi;er   *  Not  affiliated  with  the                   LinkedIn  Corpora8on All  Rights  Reserved  2013  Revenue  ADrac8onTuesday, April 2, 13
  • Carol  Smith  Exper8se § Hewlett-­‐Packard’s  first  online  sales  channel,  conception  to  global   § National  sales  teams,  channels,  direct  sales,  major  accounts  for   international  product  importing  &  marketing  company § Global  business,  lead  generation,  inbound  marketing,    sales  training   § 14,000  coached,  world-­‐wide,  including  basic  to                                   LinkedIn  “Train  the  Trainer”  workshops § LinkedIn  #85,497,  1%  LinkedIn  Club   Copyright  2013  Revenue  ADrac8onTuesday, April 2, 13
  • Leveraging  Technology § LinkedIn  App  -­‐  connect,  update,  &  engage   § Hootsuite  -­‐  schedule,  automate,  leverage   across  mul8ple  pla^orms § RiteHere  App  –  in  field  networking  &  8me  and   territory  management  tool Copyright  2013  Revenue  ADrac8onTuesday, April 2, 13
  • My  Assump8ons § Your  Goal:            Increase  Revenue   § Objec8ve:              Win  the  next  client,  generate  leads § Resources:            Very  busy  with  no  8me  or  money  to  waste § Online  Time:      Facebook  is  your  primary  online  social  media  site § LinkedIn:                    You  have  a  LinkedIn  profile,  but  not  much  has              happened § Ques8on:                  How  to  make  LinkedIn  work  for  your  business Copyright  2013  Revenue  ADrac8onTuesday, April 2, 13
  • Overview § Power  Profile  for  Profit     § Mone8ze  for  your  business  model  (not  theirs)   § Laser  focus  on  strategies  that  work § Assembling  your  RockStar  team § 9  Deadly  Sins Copyright  2013  Revenue  ADrac8onTuesday, April 2, 13
  • Power  Profile  for  Profit   Sign Up How to Complete Your Power Profile Profit by LinkedIn Be Found & Engage Consistently Thought Leadership Attracts Revenue Copyright  2013  Revenue  ADrac8onTuesday, April 2, 13
  • Desired  Client  Demographics Laser focus on Gender Educatio Location Desired Client Age IncomeTuesday, April 2, 13
  • Character  Limits   1. Professional Headline: 120 maximum characters 2. Summary: 2,000 maximum characters 3. Specialties: 500 maximum characters 4. Company Name: 100 maximum characters 5. Website URL: 256 maximum characters 6. Position Title: 100 maximum characters 7. Position Description: 2,000 maximum characters 8. Interests: 1,000 maximum characters 9. Skills: 25 skills, 61 maximum characters per Maximize the use of your LinkedIn real estate!Tuesday, April 2, 13
  • Power  Profile  for  Profit   1. LinkedIn Profiles should be forward looking, first person 2. Share what you are looking to do and your value 3. Make it easy for people to connect (contact info in summary) 4. Use language that describes the value of what you did 5. Go beyond your resume for maximum results 6. Profile picture: headshot only, smiling, eyes on camera Copyright  2013  Revenue  ADrac8onTuesday, April 2, 13
  • Mone8ze   Reasons  to  be  on  LinkedIn 1.  Be  Found   2.  Find  Others Copyright  2013  Revenue  ADrac8onTuesday, April 2, 13
  • Mone8ze  for  your  Business   Facebook            $25,000 Pinterest              $48,000  (es8mated) TwiDer                      $52,000   LinkedIn                $109,000 Source:  Seeking  Alpha  2012 Copyright  2013  Revenue  ADrac8onTuesday, April 2, 13
  • Mone8ze LinkedIn  is  a  sales  tool.     § Research § Connect § Gather  Insights § Showcase  Expertise   Copyright  2013  Revenue  ADrac8onTuesday, April 2, 13
  • Networking  Strategy   “… the greater the number of connections the greater the likelihood of higher personal income – “ “those with personal incomes between $200K-$350K were seven times more likely than others to have over 150 connections!” Source: Anderson Analytics Copyright  2013  Revenue  ADrac8onTuesday, April 2, 13
  • Networking  Strategy   § Closed Network: Connect with people you know well and can recommend (CEO’s, Security Professionals) § Networker: Connect with people who you’ve met (Local Business leaders, Industry Professionals) § Business Builder: Ask “why not” and connect if doesn’t hurt your brand (Recruiters, Social Media experts) Copyright  2013  Revenue  ADrac8onTuesday, April 2, 13
  • Strategies  that  Work   What  strategies  have  worked  for  you?   Copyright  2013  Revenue  ADrac8onTuesday, April 2, 13
  • Strategies  that  Work   § Customer-centric enticing profile § Use of visuals and emotional language § Promote value-add content § Hub of valuable & relevant information “go to person” § Consistently share, engage, follow, comment § Connections invited to visit website, 1:1, Skype Copyright  2013  Revenue  ADrac8onTuesday, April 2, 13
  • 9  Deadly  Sins   § No  profile  picture § Invites  to  connect  using  the  standard  invite § Spamming  your  connec8ons   § Anything  but  your  name  &  creden8als  in  the  name  field § Incomplete  Profile § Difficult  to  find  contact  informa8on § Email  address  which  doesn’t  work  or  isn’t  checked  ooen § Selling  on  LinkedIn § Inconsistent  or  nonexistent  engagement Copyright  2013  Revenue  ADrac8onTuesday, April 2, 13
  • A  Roadmap  for  Success   § Power  Profile,  100%  complete,  perspec8ve  of  desired  client § 500+  Connec8ons,  Size  and  Quality  MaDers § Be  Consistent,  Be  Ac8ve:  30  -­‐  60  minutes  a  day   § Be  Generous:  tes8monials,  endorsements,  sharing § Collaborate,  coordinate,  expand  the  pie,    “hunt  as  a  team”   § Set  up  face-­‐to-­‐face,  virtual  mee8ngs Copyright  2013  Revenue  ADrac8onTuesday, April 2, 13
  • Assembling  RockStar  Team Why  have  a  RockStar  Team? What  is  a  RockStar  Team? How  can  a  RockStar  Team  Help? Copyright  2013  Revenue  ADrac8onTuesday, April 2, 13
  • Pre  Release  Copy #MCSF  aDendees  eligible  for   a  free  pre  release  copy.   How? Write  “Book”  on  your     business  card.   www.RevenueADrac8on.com/ products Copyright  2013  Revenue  ADrac8onTuesday, April 2, 13
  •  Revenue  AcceleraFon.     We  Can  Help. Contact:  Carol  Smith Carol@RevenueA;rac+on.com          650-­‐275-­‐3817 www.RevenueA;rac+on.com  Tuesday, April 2, 13