Personal Branding   Marketing Yourself to the World
Personal Branding isn’t    for Everyone
Personal Branding is for      Everyone
Why Does Branding    Matter?
Takeaways • Formulate your brand identity • Make people pay attention to your brand • Force Serendipity - Help People Find...
What is a Brand?   “Social Network” (and perhaps “Friends”)   “Search” is owned by Google            is owned by Facebook
What is a Brand?   “Social Network” (and perhaps “Friends”)   “Search” is owned by Google            is owned by Facebook
Words that Brands OwnInternet & Software                                                             TV  1      “E-commerc...
What words do you own?
Work          Friends Family
Hard Worker       Community Manager Fun       WorkGiants FanMarketing                          Responsible Social         ...
Hard Worker       Community Manager       WorkGiants Fan Fun                      Responsible        Athlete BroMarketing ...
Hard Worker        Community Manager       WorkGiants Fan  Fun                      Responsible        Athlete BroMarketin...
Hard Worker      Community Manager       Work FanFun                      Responsible        Athlete BroMarketing Giants  ...
Creating Your Niche“A ‘competence’ that has no defined  borders cannot be called a true  competence.” - Charlie Munger
Circle of Competency1. List out the things that you love to do2. List out the things that you are great at3. List out the ...
Brand Ladder               1. Andre Agassi               2. Rafael Nadal               3. Roger Federer               4. S...
Brand Ladder: Specificity                 1. Alex                 2. Brian                 3. Amy
Impactful Brands  • Start from a point of weakness or value    offering to build rapport.
Brand Story Telling
Impactful Brands• Start from a point of weakness or value offering to  build rapport.• Alignment with your brand and your ...
Forcing Serendipity
Beacons - Be Findable
Beacons - Be Findable
Beacons - Be Findable
Utilizing M.O.B.i.T.s  Member Organizations with Built-in Turnover      • Fraternities      • Sports Groups      • Chess M...
Takeaways • Define your Brand - Your Words - Specificity • Get attention, tell your story, leave a CTA • Force Serendipity -...
Personal Branding: Marketing Yourself to the World - Brtian Kerr
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Personal Branding: Marketing Yourself to the World - Brtian Kerr

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Brian Kerr uses his skills and intuition to help you formulate your brand identity which will help people find YOU!

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Personal Branding: Marketing Yourself to the World - Brtian Kerr

  1. 1. Personal Branding Marketing Yourself to the World
  2. 2. Personal Branding isn’t for Everyone
  3. 3. Personal Branding is for Everyone
  4. 4. Why Does Branding Matter?
  5. 5. Takeaways • Formulate your brand identity • Make people pay attention to your brand • Force Serendipity - Help People Find You
  6. 6. What is a Brand? “Social Network” (and perhaps “Friends”) “Search” is owned by Google is owned by Facebook
  7. 7. What is a Brand? “Social Network” (and perhaps “Friends”) “Search” is owned by Google is owned by Facebook
  8. 8. Words that Brands OwnInternet & Software TV 1 “E-commerce” is owned by Amazon 1 “Comedy Skits” is owned by Saturday Night Live 2 “Job Boards” is owned by Monster 2 “Music (TV)” is owned by MTV 3 “Music” is owned by iTunes 3 “Sports Entertainment” is owned by ESPN 4 “Online Auction” is owned by eBay Beverages 5 “Software (Cloud) is owned by Salesforce 1 “Beer” is owned by Budweiser 6 “Software (Enterprise) is owned by Oracle 2 “Dark Beer” is owned by Guinness 7 “Software (PC)” is owned by Microsoft 3 “Soda” is owned by Coke 8 “Web Video” is owned by YouTube Consumer Goods 9 “Restaurant Reviews (Print)” is owned by Zagat (now owned by Google) 10 “Sports Information (Internet) is owned by ESPN 1 “Bandage” is owned by Band-Aid 11 “Sports Information (Print” is owned by Sports Illustrated 2 ‘Sunglasses” is owned by Ray-BansMusic 3 “Tissues” is owned by Kleenex 12 “Reggae” is owned by Bob Marley ApparelRetail 1 “Jeans” is owned by Levi’s 1 “Fast Food” is owned by McDonalds Automotive 2 “Coffee Out” or “Coffee To-Go” is owned by Starbucks 1 “Car Rental” is owned by HertzContent & Media 2 “Car Share” is owned by Zip Car 1 “Business News (Print)” is owned by The Wall Street Journal 3 “Hybrid Car” is owned by Prius 2 “Children’s Books” is owned by Dr. Seuss 3 “Radio Politics” is owned by Rush Limbaugh
  9. 9. What words do you own?
  10. 10. Work Friends Family
  11. 11. Hard Worker Community Manager Fun WorkGiants FanMarketing Responsible Social Inexperienced Friends Family
  12. 12. Hard Worker Community Manager WorkGiants Fan Fun Responsible Athlete BroMarketing Generous Best Friend Social Inexperienced Friends Computer Whiz Rude Giants Fan Social Family
  13. 13. Hard Worker Community Manager WorkGiants Fan Fun Responsible Athlete BroMarketing Generous Best Friend Social Inexperienced Friends Computer Whiz Rude Giants Fan Social SocialGiants Fan Family Handy man Good Brother
  14. 14. Hard Worker Community Manager Work FanFun Responsible Athlete BroMarketing Giants Generous Best FriendSocial Inexperienced Friends Computer Whiz Rude Giants Fan SocialGiants FanSocial Family Handy man Good Brother
  15. 15. Creating Your Niche“A ‘competence’ that has no defined borders cannot be called a true competence.” - Charlie Munger
  16. 16. Circle of Competency1. List out the things that you love to do2. List out the things that you are great at3. List out the things you do where you losetotal track of time4. List out the things that others praise you for5. Put them all in a circle and live with it
  17. 17. Brand Ladder 1. Andre Agassi 2. Rafael Nadal 3. Roger Federer 4. Serena Williams 5. Other dude 2902. Brian Kerr
  18. 18. Brand Ladder: Specificity 1. Alex 2. Brian 3. Amy
  19. 19. Impactful Brands • Start from a point of weakness or value offering to build rapport.
  20. 20. Brand Story Telling
  21. 21. Impactful Brands• Start from a point of weakness or value offering to build rapport.• Alignment with your brand and your goals• Give a follow-up action/story to share
  22. 22. Forcing Serendipity
  23. 23. Beacons - Be Findable
  24. 24. Beacons - Be Findable
  25. 25. Beacons - Be Findable
  26. 26. Utilizing M.O.B.i.T.s Member Organizations with Built-in Turnover • Fraternities • Sports Groups • Chess Meet-ups • Urban Farming Groups • SF American Marketing Association
  27. 27. Takeaways • Define your Brand - Your Words - Specificity • Get attention, tell your story, leave a CTA • Force Serendipity - Help People Find You

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