SlideShare a Scribd company logo

Personal branding karen kang marketing campsv preso

•
•
MarketingCamp
MarketingCamp
1 of 20
Download to read offline
PERSONAL BRANDING FOR ENTREPRENEURS @KarenKang #BrandingPaysMCSV ! © 2012 Karen Kang All Rights Reserved 1
Content, Not Cosmetics ! © 2012 Karen Kang All Rights Reserved 2
What Do These Brands Have in Common? Photo credits: Oprah Winfrey photo from hiphopchronicle.com, Steve Jobs photo by acaben via photopin cc, Mark Zuckerberg photo by deneyterrio via photopin cc © 2012 Karen Kang All Rights Reserved ! 3
Be Bold Add Value Evidence ! © 2012 Karen Kang All Rights Reserved 4
Delivering Happiness Zappos and Tony Hseih Photo source: Inc.com ! © 2012 Karen Kang All Rights Reserved 5
Vision Personal Story Consistent ID ! © 2012 Karen Kang All Rights Reserved 6
How Can You Stand Out? Target Audience Need What category can you lead? Your Strengths Competition & Value ! © 2012 Karen Kang All Rights Reserved 7
Positioning Statement Goal: __________________________ ! © 2012 Karen Kang All Rights Reserved 8
Positioning Statement Example For  Investors Who  are  concerned  about  compe44on  and   commodi4za4on  in  online  retail   I’m  a  visionary  CEO  of  an  online  retailer  whose   unique  brand  is  built  on  a  happy  corporate   culture  and  awesome  customer  service   That  achieves  consistent  growth  and     profitability  with  empowered  employees  who   delight  our  customers.   Unlike  our  compe4tors,  we  have  the  highest   employee  sa4sfac4on  &  brand  loyalty  ra4ngs.   ! © 2012 Karen Kang All Rights Reserved 9
For A Strong Entrepreneur Brand   Bold, New Ways to Add Value   Content, Evidence   Unique Vision   Personal Story   Consistent Identity ! 10 © 2012 Karen Kang All Rights Reserved
Bake the Cake, Then Ice It Cake = Rational value Icing = Emotional value CAKE + ICING = STRONG BRAND ! © 2012 Karen Kang All Rights Reserved 11
What’s Your Cake and Icing? ! 12 © 2012 Karen Kang All Rights Reserved
Define Your Brand Strategy Core Values Brand Image Promise Strengths Personality ! 13 © 2012 Karen Kang All Rights Reserved
Portable Branding   Monitor your online brand   Help influencers brand you   Are you engaging? ! 14 © 2012 Karen Kang All Rights Reserved
Ideas to Brand Yourself   Be an expert   Leverage content   Ecosystem validation   Give back   SMILE ! 15 © 2012 Karen Kang All Rights Reserved
Guide Your Brand, or Be Branded by Others ! 16 © 2012 Karen Kang All Rights Reserved
Be Your Own Brand Manager BrandingPays™ System Brand Positioning Messages Ecosystem Actions Strategy ! 17 © 2012 Karen Kang All Rights Reserved
Book Coming January 2013! Go for it! ! 18 © 2012 Karen Kang All Rights Reserved
Free Branding Tips and Newsletter Leave me your business card Ask me questions on: facebook.com/BrandingPays ! 19 © 2012 Karen Kang All Rights Reserved
Take Charge of Your Entrepreneur Brand Go for it! Go for it! ! 20 © 2012 Karen Kang All Rights Reserved

Recommended

Personal Branding for Entrepreneurs by Karen King
Personal Branding for Entrepreneurs by Karen KingPersonal Branding for Entrepreneurs by Karen King
Personal Branding for Entrepreneurs by Karen KingSVForum Marketing SIG
 
Personal Branding for Entrepreneurs
Personal Branding for EntrepreneursPersonal Branding for Entrepreneurs
Personal Branding for EntrepreneursBrandingPays LLC
 
5 Steps to Advance Your Career with Personal Branding
5 Steps to Advance Your Career with Personal Branding5 Steps to Advance Your Career with Personal Branding
5 Steps to Advance Your Career with Personal BrandingShanna Kurpe
 
Medinah 2012 slideshow
Medinah 2012 slideshowMedinah 2012 slideshow
Medinah 2012 slideshowEmtec Inc.
 
Change in practice - Naomi Russell | congres podiumkunsten 2012
Change in practice - Naomi Russell | congres podiumkunsten 2012Change in practice - Naomi Russell | congres podiumkunsten 2012
Change in practice - Naomi Russell | congres podiumkunsten 2012Promotie Podiumkunsten
 
From WOM to the WEB, Effective Marketing Strategies for your School, classic...
From WOM to the WEB, Effective Marketing Strategies for your School, classic...From WOM to the WEB, Effective Marketing Strategies for your School, classic...
From WOM to the WEB, Effective Marketing Strategies for your School, classic...Rick Newberry
 
Content Strategy for International Markets
Content Strategy for International MarketsContent Strategy for International Markets
Content Strategy for International MarketsVal Swisher
 
Secrets of Creating a Remarkable Customer Experience
Secrets of Creating a Remarkable Customer Experience Secrets of Creating a Remarkable Customer Experience
Secrets of Creating a Remarkable Customer Experience Normal Modes - UX & Usability
 

Recommended

Personal Branding for Entrepreneurs by Karen King
Personal Branding for Entrepreneurs by Karen KingPersonal Branding for Entrepreneurs by Karen King
Personal Branding for Entrepreneurs by Karen KingSVForum Marketing SIG
 
Personal Branding for Entrepreneurs
Personal Branding for EntrepreneursPersonal Branding for Entrepreneurs
Personal Branding for EntrepreneursBrandingPays LLC
 
5 Steps to Advance Your Career with Personal Branding
5 Steps to Advance Your Career with Personal Branding5 Steps to Advance Your Career with Personal Branding
5 Steps to Advance Your Career with Personal BrandingShanna Kurpe
 
Medinah 2012 slideshow
Medinah 2012 slideshowMedinah 2012 slideshow
Medinah 2012 slideshowEmtec Inc.
 
Change in practice - Naomi Russell | congres podiumkunsten 2012
Change in practice - Naomi Russell | congres podiumkunsten 2012Change in practice - Naomi Russell | congres podiumkunsten 2012
Change in practice - Naomi Russell | congres podiumkunsten 2012Promotie Podiumkunsten
 
From WOM to the WEB, Effective Marketing Strategies for your School, classic...
From WOM to the WEB, Effective Marketing Strategies for your School, classic...From WOM to the WEB, Effective Marketing Strategies for your School, classic...
From WOM to the WEB, Effective Marketing Strategies for your School, classic...Rick Newberry
 
Content Strategy for International Markets
Content Strategy for International MarketsContent Strategy for International Markets
Content Strategy for International MarketsVal Swisher
 
Secrets of Creating a Remarkable Customer Experience
Secrets of Creating a Remarkable Customer Experience Secrets of Creating a Remarkable Customer Experience
Secrets of Creating a Remarkable Customer Experience Normal Modes - UX & Usability
 
Putting an End to "Organizational ADD"
Putting an End to "Organizational ADD"Putting an End to "Organizational ADD"
Putting an End to "Organizational ADD"TKMG, Inc.
 
Rain making conversations
Rain making conversationsRain making conversations
Rain making conversationsAgency Sales Pro, LLC
 
Using the WEB to inspire WOM for your school
Using the WEB to inspire WOM for your schoolUsing the WEB to inspire WOM for your school
Using the WEB to inspire WOM for your schoolRick Newberry
 
I Love My School
I Love My SchoolI Love My School
I Love My Schoolkendrick84
 
Tbs launch webinar
Tbs launch webinarTbs launch webinar
Tbs launch webinarMark Slatin
 
From Word of Mouth to the Web: Effective Marketing Strategies for Your School...
From Word of Mouth to the Web: Effective Marketing Strategies for Your School...From Word of Mouth to the Web: Effective Marketing Strategies for Your School...
From Word of Mouth to the Web: Effective Marketing Strategies for Your School...Rick Newberry
 
Skimble Mobile Health 2012 - Stanford
Skimble Mobile Health 2012 - StanfordSkimble Mobile Health 2012 - Stanford
Skimble Mobile Health 2012 - StanfordMobile Health at Stanford
 
Branding for Business Growth
Branding for Business GrowthBranding for Business Growth
Branding for Business Growthtopromote
 
Data, Axioms, Principles of Strategic Communication
Data, Axioms, Principles of Strategic CommunicationData, Axioms, Principles of Strategic Communication
Data, Axioms, Principles of Strategic CommunicationThomas Lee
 
DBS: Iris Worldwide: Your Brand’s Hyperconnected Influencers
DBS: Iris Worldwide: Your Brand’s Hyperconnected Influencers DBS: Iris Worldwide: Your Brand’s Hyperconnected Influencers
DBS: Iris Worldwide: Your Brand’s Hyperconnected Influencers Digiday
 
Hillington Innovation Masterclass – How to supercharge your profile on Linked...
Hillington Innovation Masterclass – How to supercharge your profile on Linked...Hillington Innovation Masterclass – How to supercharge your profile on Linked...
Hillington Innovation Masterclass – How to supercharge your profile on Linked...Hillington Park Innovation Centre
 
Introducing the New Look for Company Pages
Introducing the New Look for Company PagesIntroducing the New Look for Company Pages
Introducing the New Look for Company PagesLinkedIn
 
Developing your School's WOM Marketing Plan, TAIS 2012
Developing your School's WOM Marketing Plan, TAIS 2012Developing your School's WOM Marketing Plan, TAIS 2012
Developing your School's WOM Marketing Plan, TAIS 2012Rick Newberry
 
Practical Branding for Small Business
Practical Branding for Small BusinessPractical Branding for Small Business
Practical Branding for Small Businesslisahaggis
 
Elephant in the Room
Elephant in the RoomElephant in the Room
Elephant in the RoomProfiles Asia
 
Personal Branding for Career Mobility
Personal Branding for Career MobilityPersonal Branding for Career Mobility
Personal Branding for Career MobilityBrandingPays LLC
 
Defining New Partnerships
Defining New PartnershipsDefining New Partnerships
Defining New PartnershipsEzra Englebardt
 
Getting a Clue : Emotional Intelligence
Getting a Clue : Emotional IntelligenceGetting a Clue : Emotional Intelligence
Getting a Clue : Emotional IntelligenceProfiles Asia
 
Mobile Research in Emerging Markets - Heineken Goes Mobile in Africa and The ...
Mobile Research in Emerging Markets - Heineken Goes Mobile in Africa and The ...Mobile Research in Emerging Markets - Heineken Goes Mobile in Africa and The ...
Mobile Research in Emerging Markets - Heineken Goes Mobile in Africa and The ...Dave King
 
Criteo - NOAH12 London
Criteo - NOAH12 LondonCriteo - NOAH12 London
Criteo - NOAH12 LondonNOAH Advisors
 
Build a Social Media Strategy Not Tactics - Sujata Ramnarayan, Ph.D.
Build a Social Media Strategy Not Tactics - Sujata Ramnarayan, Ph.D.Build a Social Media Strategy Not Tactics - Sujata Ramnarayan, Ph.D.
Build a Social Media Strategy Not Tactics - Sujata Ramnarayan, Ph.D.MarketingCamp
 
How to Find Out What's Working with Social Media Monitoring - Michael Procopio
How to Find Out What's Working with Social Media Monitoring - Michael ProcopioHow to Find Out What's Working with Social Media Monitoring - Michael Procopio
How to Find Out What's Working with Social Media Monitoring - Michael ProcopioMarketingCamp
 

More Related Content

Similar to Personal branding karen kang marketing campsv preso

Putting an End to "Organizational ADD"
Putting an End to "Organizational ADD"Putting an End to "Organizational ADD"
Putting an End to "Organizational ADD"TKMG, Inc.
 
Using the WEB to inspire WOM for your school
Using the WEB to inspire WOM for your schoolUsing the WEB to inspire WOM for your school
Using the WEB to inspire WOM for your schoolRick Newberry
 
I Love My School
I Love My SchoolI Love My School
I Love My Schoolkendrick84
 
Tbs launch webinar
Tbs launch webinarTbs launch webinar
Tbs launch webinarMark Slatin
 
From Word of Mouth to the Web: Effective Marketing Strategies for Your School...
From Word of Mouth to the Web: Effective Marketing Strategies for Your School...From Word of Mouth to the Web: Effective Marketing Strategies for Your School...
From Word of Mouth to the Web: Effective Marketing Strategies for Your School...Rick Newberry
 
Branding for Business Growth
Branding for Business GrowthBranding for Business Growth
Branding for Business Growthtopromote
 
Data, Axioms, Principles of Strategic Communication
Data, Axioms, Principles of Strategic CommunicationData, Axioms, Principles of Strategic Communication
Data, Axioms, Principles of Strategic CommunicationThomas Lee
 
DBS: Iris Worldwide: Your Brand’s Hyperconnected Influencers
DBS: Iris Worldwide: Your Brand’s Hyperconnected Influencers DBS: Iris Worldwide: Your Brand’s Hyperconnected Influencers
DBS: Iris Worldwide: Your Brand’s Hyperconnected Influencers Digiday
 
Hillington Innovation Masterclass – How to supercharge your profile on Linked...
Hillington Innovation Masterclass – How to supercharge your profile on Linked...Hillington Innovation Masterclass – How to supercharge your profile on Linked...
Hillington Innovation Masterclass – How to supercharge your profile on Linked...Hillington Park Innovation Centre
 
Introducing the New Look for Company Pages
Introducing the New Look for Company PagesIntroducing the New Look for Company Pages
Introducing the New Look for Company PagesLinkedIn
 
Developing your School's WOM Marketing Plan, TAIS 2012
Developing your School's WOM Marketing Plan, TAIS 2012Developing your School's WOM Marketing Plan, TAIS 2012
Developing your School's WOM Marketing Plan, TAIS 2012Rick Newberry
 
Practical Branding for Small Business
Practical Branding for Small BusinessPractical Branding for Small Business
Practical Branding for Small Businesslisahaggis
 
Elephant in the Room
Elephant in the RoomElephant in the Room
Elephant in the RoomProfiles Asia
 
Personal Branding for Career Mobility
Personal Branding for Career MobilityPersonal Branding for Career Mobility
Personal Branding for Career MobilityBrandingPays LLC
 
Defining New Partnerships
Defining New PartnershipsDefining New Partnerships
Defining New PartnershipsEzra Englebardt
 
Getting a Clue : Emotional Intelligence
Getting a Clue : Emotional IntelligenceGetting a Clue : Emotional Intelligence
Getting a Clue : Emotional IntelligenceProfiles Asia
 
Mobile Research in Emerging Markets - Heineken Goes Mobile in Africa and The ...
Mobile Research in Emerging Markets - Heineken Goes Mobile in Africa and The ...Mobile Research in Emerging Markets - Heineken Goes Mobile in Africa and The ...
Mobile Research in Emerging Markets - Heineken Goes Mobile in Africa and The ...Dave King
 
Criteo - NOAH12 London
Criteo - NOAH12 LondonCriteo - NOAH12 London
Criteo - NOAH12 LondonNOAH Advisors
 

Similar to Personal branding karen kang marketing campsv preso (20)

Putting an End to "Organizational ADD"
Putting an End to "Organizational ADD"Putting an End to "Organizational ADD"
Putting an End to "Organizational ADD"
 
Rain making conversations
Rain making conversationsRain making conversations
Rain making conversations
 
Using the WEB to inspire WOM for your school
Using the WEB to inspire WOM for your schoolUsing the WEB to inspire WOM for your school
Using the WEB to inspire WOM for your school
 
I Love My School
I Love My SchoolI Love My School
I Love My School
 
Tbs launch webinar
Tbs launch webinarTbs launch webinar
Tbs launch webinar
 
From Word of Mouth to the Web: Effective Marketing Strategies for Your School...
From Word of Mouth to the Web: Effective Marketing Strategies for Your School...From Word of Mouth to the Web: Effective Marketing Strategies for Your School...
From Word of Mouth to the Web: Effective Marketing Strategies for Your School...
 
Skimble Mobile Health 2012 - Stanford
Skimble Mobile Health 2012 - StanfordSkimble Mobile Health 2012 - Stanford
Skimble Mobile Health 2012 - Stanford
 
Branding for Business Growth
Branding for Business GrowthBranding for Business Growth
Branding for Business Growth
 
Data, Axioms, Principles of Strategic Communication
Data, Axioms, Principles of Strategic CommunicationData, Axioms, Principles of Strategic Communication
Data, Axioms, Principles of Strategic Communication
 
DBS: Iris Worldwide: Your Brand’s Hyperconnected Influencers
DBS: Iris Worldwide: Your Brand’s Hyperconnected Influencers DBS: Iris Worldwide: Your Brand’s Hyperconnected Influencers
DBS: Iris Worldwide: Your Brand’s Hyperconnected Influencers
 
Hillington Innovation Masterclass – How to supercharge your profile on Linked...
Hillington Innovation Masterclass – How to supercharge your profile on Linked...Hillington Innovation Masterclass – How to supercharge your profile on Linked...
Hillington Innovation Masterclass – How to supercharge your profile on Linked...
 
Introducing the New Look for Company Pages
Introducing the New Look for Company PagesIntroducing the New Look for Company Pages
Introducing the New Look for Company Pages
 
Developing your School's WOM Marketing Plan, TAIS 2012
Developing your School's WOM Marketing Plan, TAIS 2012Developing your School's WOM Marketing Plan, TAIS 2012
Developing your School's WOM Marketing Plan, TAIS 2012
 
Practical Branding for Small Business
Practical Branding for Small BusinessPractical Branding for Small Business
Practical Branding for Small Business
 
Elephant in the Room
Elephant in the RoomElephant in the Room
Elephant in the Room
 
Personal Branding for Career Mobility
Personal Branding for Career MobilityPersonal Branding for Career Mobility
Personal Branding for Career Mobility
 
Defining New Partnerships
Defining New PartnershipsDefining New Partnerships
Defining New Partnerships
 
Getting a Clue : Emotional Intelligence
Getting a Clue : Emotional IntelligenceGetting a Clue : Emotional Intelligence
Getting a Clue : Emotional Intelligence
 
Mobile Research in Emerging Markets - Heineken Goes Mobile in Africa and The ...
Mobile Research in Emerging Markets - Heineken Goes Mobile in Africa and The ...Mobile Research in Emerging Markets - Heineken Goes Mobile in Africa and The ...
Mobile Research in Emerging Markets - Heineken Goes Mobile in Africa and The ...
 
Criteo - NOAH12 London
Criteo - NOAH12 LondonCriteo - NOAH12 London
Criteo - NOAH12 London
 

More from MarketingCamp

Build a Social Media Strategy Not Tactics - Sujata Ramnarayan, Ph.D.
Build a Social Media Strategy Not Tactics - Sujata Ramnarayan, Ph.D.Build a Social Media Strategy Not Tactics - Sujata Ramnarayan, Ph.D.
Build a Social Media Strategy Not Tactics - Sujata Ramnarayan, Ph.D.MarketingCamp
 
How to Find Out What's Working with Social Media Monitoring - Michael Procopio
How to Find Out What's Working with Social Media Monitoring - Michael ProcopioHow to Find Out What's Working with Social Media Monitoring - Michael Procopio
How to Find Out What's Working with Social Media Monitoring - Michael ProcopioMarketingCamp
 
Use Content Marketing to Reach Your Audience - Andreas Ramos
Use Content Marketing to Reach Your Audience - Andreas RamosUse Content Marketing to Reach Your Audience - Andreas Ramos
Use Content Marketing to Reach Your Audience - Andreas RamosMarketingCamp
 
Increasing Marketing’s Strategic Value via Customer Insights - Jennifer Berkl...
Increasing Marketing’s Strategic Value via Customer Insights - Jennifer Berkl...Increasing Marketing’s Strategic Value via Customer Insights - Jennifer Berkl...
Increasing Marketing’s Strategic Value via Customer Insights - Jennifer Berkl...MarketingCamp
 
Profit by LinkedIn - Carol Smith
Profit by LinkedIn - Carol SmithProfit by LinkedIn - Carol Smith
Profit by LinkedIn - Carol SmithMarketingCamp
 
Personal Branding: Marketing Yourself to the World - Brtian Kerr
Personal Branding: Marketing Yourself to the World - Brtian KerrPersonal Branding: Marketing Yourself to the World - Brtian Kerr
Personal Branding: Marketing Yourself to the World - Brtian KerrMarketingCamp
 
Lean Marketing: Techniques & Tools - Lynn McLeod
Lean Marketing: Techniques & Tools - Lynn McLeodLean Marketing: Techniques & Tools - Lynn McLeod
Lean Marketing: Techniques & Tools - Lynn McLeodMarketingCamp
 
Story Telling for Job Search and Careers - Ruth Simone
Story Telling for Job Search and Careers - Ruth SimoneStory Telling for Job Search and Careers - Ruth Simone
Story Telling for Job Search and Careers - Ruth SimoneMarketingCamp
 
Marketing and Innovation - Linda Sharp
Marketing and Innovation - Linda SharpMarketing and Innovation - Linda Sharp
Marketing and Innovation - Linda SharpMarketingCamp
 
Creating A Great Customer Journey-Accelerating Marketing ROI - Mike Connor
Creating A Great Customer Journey-Accelerating Marketing ROI - Mike ConnorCreating A Great Customer Journey-Accelerating Marketing ROI - Mike Connor
Creating A Great Customer Journey-Accelerating Marketing ROI - Mike ConnorMarketingCamp
 
Professionally Social: How to Market Your Way to Your DREAM Job - Rachel King
Professionally Social: How to Market Your Way to Your DREAM Job - Rachel KingProfessionally Social: How to Market Your Way to Your DREAM Job - Rachel King
Professionally Social: How to Market Your Way to Your DREAM Job - Rachel KingMarketingCamp
 
10 Ways to Work More Successfully with Product Management/Marketing Team - Da...
10 Ways to Work More Successfully with Product Management/Marketing Team - Da...10 Ways to Work More Successfully with Product Management/Marketing Team - Da...
10 Ways to Work More Successfully with Product Management/Marketing Team - Da...MarketingCamp
 
Transforming Yourself from Expert to Guru - Mitchell Levy
Transforming Yourself from Expert to Guru - Mitchell LevyTransforming Yourself from Expert to Guru - Mitchell Levy
Transforming Yourself from Expert to Guru - Mitchell LevyMarketingCamp
 
Marketing By the Numbers for the 21st Century - David Kohls
Marketing By the Numbers for the 21st Century - David KohlsMarketing By the Numbers for the 21st Century - David Kohls
Marketing By the Numbers for the 21st Century - David KohlsMarketingCamp
 
Marketing Automation 6 Step to Success - Mark LeVell
Marketing Automation 6 Step to Success - Mark LeVellMarketing Automation 6 Step to Success - Mark LeVell
Marketing Automation 6 Step to Success - Mark LeVellMarketingCamp
 
Marketing Camp Silicon Valley 2012 final statistics
Marketing Camp Silicon Valley 2012 final statisticsMarketing Camp Silicon Valley 2012 final statistics
Marketing Camp Silicon Valley 2012 final statisticsMarketingCamp
 
What is marketing camp silicon valley vpw 1nov12
What is marketing camp silicon valley vpw 1nov12What is marketing camp silicon valley vpw 1nov12
What is marketing camp silicon valley vpw 1nov12MarketingCamp
 
Value of joint sales & mktg strategy clarification diane wieser mcsv
Value of joint sales & mktg strategy clarification diane wieser mcsv Value of joint sales & mktg strategy clarification diane wieser mcsv
Value of joint sales & mktg strategy clarification diane wieser mcsv MarketingCamp
 
Freebinarschmeebinar kristin baier mcsv
Freebinarschmeebinar kristin baier mcsvFreebinarschmeebinar kristin baier mcsv
Freebinarschmeebinar kristin baier mcsvMarketingCamp
 
Scaling social engagement via community tony pham - marketing camp
Scaling social engagement via community tony pham - marketing campScaling social engagement via community tony pham - marketing camp
Scaling social engagement via community tony pham - marketing campMarketingCamp
 

More from MarketingCamp (20)

Build a Social Media Strategy Not Tactics - Sujata Ramnarayan, Ph.D.
Build a Social Media Strategy Not Tactics - Sujata Ramnarayan, Ph.D.Build a Social Media Strategy Not Tactics - Sujata Ramnarayan, Ph.D.
Build a Social Media Strategy Not Tactics - Sujata Ramnarayan, Ph.D.
 
How to Find Out What's Working with Social Media Monitoring - Michael Procopio
How to Find Out What's Working with Social Media Monitoring - Michael ProcopioHow to Find Out What's Working with Social Media Monitoring - Michael Procopio
How to Find Out What's Working with Social Media Monitoring - Michael Procopio
 
Use Content Marketing to Reach Your Audience - Andreas Ramos
Use Content Marketing to Reach Your Audience - Andreas RamosUse Content Marketing to Reach Your Audience - Andreas Ramos
Use Content Marketing to Reach Your Audience - Andreas Ramos
 
Increasing Marketing’s Strategic Value via Customer Insights - Jennifer Berkl...
Increasing Marketing’s Strategic Value via Customer Insights - Jennifer Berkl...Increasing Marketing’s Strategic Value via Customer Insights - Jennifer Berkl...
Increasing Marketing’s Strategic Value via Customer Insights - Jennifer Berkl...
 
Profit by LinkedIn - Carol Smith
Profit by LinkedIn - Carol SmithProfit by LinkedIn - Carol Smith
Profit by LinkedIn - Carol Smith
 
Personal Branding: Marketing Yourself to the World - Brtian Kerr
Personal Branding: Marketing Yourself to the World - Brtian KerrPersonal Branding: Marketing Yourself to the World - Brtian Kerr
Personal Branding: Marketing Yourself to the World - Brtian Kerr
 
Lean Marketing: Techniques & Tools - Lynn McLeod
Lean Marketing: Techniques & Tools - Lynn McLeodLean Marketing: Techniques & Tools - Lynn McLeod
Lean Marketing: Techniques & Tools - Lynn McLeod
 
Story Telling for Job Search and Careers - Ruth Simone
Story Telling for Job Search and Careers - Ruth SimoneStory Telling for Job Search and Careers - Ruth Simone
Story Telling for Job Search and Careers - Ruth Simone
 
Marketing and Innovation - Linda Sharp
Marketing and Innovation - Linda SharpMarketing and Innovation - Linda Sharp
Marketing and Innovation - Linda Sharp
 
Creating A Great Customer Journey-Accelerating Marketing ROI - Mike Connor
Creating A Great Customer Journey-Accelerating Marketing ROI - Mike ConnorCreating A Great Customer Journey-Accelerating Marketing ROI - Mike Connor
Creating A Great Customer Journey-Accelerating Marketing ROI - Mike Connor
 
Professionally Social: How to Market Your Way to Your DREAM Job - Rachel King
Professionally Social: How to Market Your Way to Your DREAM Job - Rachel KingProfessionally Social: How to Market Your Way to Your DREAM Job - Rachel King
Professionally Social: How to Market Your Way to Your DREAM Job - Rachel King
 
10 Ways to Work More Successfully with Product Management/Marketing Team - Da...
10 Ways to Work More Successfully with Product Management/Marketing Team - Da...10 Ways to Work More Successfully with Product Management/Marketing Team - Da...
10 Ways to Work More Successfully with Product Management/Marketing Team - Da...
 
Transforming Yourself from Expert to Guru - Mitchell Levy
Transforming Yourself from Expert to Guru - Mitchell LevyTransforming Yourself from Expert to Guru - Mitchell Levy
Transforming Yourself from Expert to Guru - Mitchell Levy
 
Marketing By the Numbers for the 21st Century - David Kohls
Marketing By the Numbers for the 21st Century - David KohlsMarketing By the Numbers for the 21st Century - David Kohls
Marketing By the Numbers for the 21st Century - David Kohls
 
Marketing Automation 6 Step to Success - Mark LeVell
Marketing Automation 6 Step to Success - Mark LeVellMarketing Automation 6 Step to Success - Mark LeVell
Marketing Automation 6 Step to Success - Mark LeVell
 
Marketing Camp Silicon Valley 2012 final statistics
Marketing Camp Silicon Valley 2012 final statisticsMarketing Camp Silicon Valley 2012 final statistics
Marketing Camp Silicon Valley 2012 final statistics
 
What is marketing camp silicon valley vpw 1nov12
What is marketing camp silicon valley vpw 1nov12What is marketing camp silicon valley vpw 1nov12
What is marketing camp silicon valley vpw 1nov12
 
Value of joint sales & mktg strategy clarification diane wieser mcsv
Value of joint sales & mktg strategy clarification diane wieser mcsv Value of joint sales & mktg strategy clarification diane wieser mcsv
Value of joint sales & mktg strategy clarification diane wieser mcsv
 
Freebinarschmeebinar kristin baier mcsv
Freebinarschmeebinar kristin baier mcsvFreebinarschmeebinar kristin baier mcsv
Freebinarschmeebinar kristin baier mcsv
 
Scaling social engagement via community tony pham - marketing camp
Scaling social engagement via community tony pham - marketing campScaling social engagement via community tony pham - marketing camp
Scaling social engagement via community tony pham - marketing camp
 

Personal branding karen kang marketing campsv preso

  • 1. PERSONAL BRANDING FOR ENTREPRENEURS @KarenKang #BrandingPaysMCSV ! © 2012 Karen Kang All Rights Reserved 1
  • 2. Content, Not Cosmetics ! © 2012 Karen Kang All Rights Reserved 2
  • 3. What Do These Brands Have in Common? Photo credits: Oprah Winfrey photo from hiphopchronicle.com, Steve Jobs photo by acaben via photopin cc, Mark Zuckerberg photo by deneyterrio via photopin cc © 2012 Karen Kang All Rights Reserved ! 3
  • 4. Be Bold Add Value Evidence ! © 2012 Karen Kang All Rights Reserved 4
  • 5. Delivering Happiness Zappos and Tony Hseih Photo source: Inc.com ! © 2012 Karen Kang All Rights Reserved 5
  • 6. Vision Personal Story Consistent ID ! © 2012 Karen Kang All Rights Reserved 6
  • 7. How Can You Stand Out? Target Audience Need What category can you lead? Your Strengths Competition & Value ! © 2012 Karen Kang All Rights Reserved 7
  • 8. Positioning Statement Goal: __________________________ ! © 2012 Karen Kang All Rights Reserved 8
  • 9. Positioning Statement Example For  Investors Who  are  concerned  about  compe44on  and   commodi4za4on  in  online  retail   I’m  a  visionary  CEO  of  an  online  retailer  whose   unique  brand  is  built  on  a  happy  corporate   culture  and  awesome  customer  service   That  achieves  consistent  growth  and     profitability  with  empowered  employees  who   delight  our  customers.   Unlike  our  compe4tors,  we  have  the  highest   employee  sa4sfac4on  &  brand  loyalty  ra4ngs.   ! © 2012 Karen Kang All Rights Reserved 9
  • 10. For A Strong Entrepreneur Brand   Bold, New Ways to Add Value   Content, Evidence   Unique Vision   Personal Story   Consistent Identity ! 10 © 2012 Karen Kang All Rights Reserved
  • 11. Bake the Cake, Then Ice It Cake = Rational value Icing = Emotional value CAKE + ICING = STRONG BRAND ! © 2012 Karen Kang All Rights Reserved 11
  • 12. What’s Your Cake and Icing? ! 12 © 2012 Karen Kang All Rights Reserved
  • 13. Define Your Brand Strategy Core Values Brand Image Promise Strengths Personality ! 13 © 2012 Karen Kang All Rights Reserved
  • 14. Portable Branding   Monitor your online brand   Help influencers brand you   Are you engaging? ! 14 © 2012 Karen Kang All Rights Reserved
  • 15. Ideas to Brand Yourself   Be an expert   Leverage content   Ecosystem validation   Give back   SMILE ! 15 © 2012 Karen Kang All Rights Reserved
  • 16. Guide Your Brand, or Be Branded by Others ! 16 © 2012 Karen Kang All Rights Reserved
  • 17. Be Your Own Brand Manager BrandingPays™ System Brand Positioning Messages Ecosystem Actions Strategy ! 17 © 2012 Karen Kang All Rights Reserved
  • 18. Book Coming January 2013! Go for it! ! 18 © 2012 Karen Kang All Rights Reserved
  • 19. Free Branding Tips and Newsletter Leave me your business card Ask me questions on: facebook.com/BrandingPays ! 19 © 2012 Karen Kang All Rights Reserved
  • 20. Take Charge of Your Entrepreneur Brand Go for it! Go for it! ! 20 © 2012 Karen Kang All Rights Reserved