Increasing Marketing’s Strategic Value via Customer Insights - Jennifer Berkley Jackson2013 customerinsights preso
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Increasing Marketing’s Strategic Value via Customer Insights - Jennifer Berkley Jackson2013 customerinsights preso

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Jennifer Berkley Jackson

Jennifer Berkley Jackson

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Increasing Marketing’s Strategic Value via Customer Insights - Jennifer Berkley Jackson2013 customerinsights preso Presentation Transcript

  • 1. Increasing Marketing’s Strategic Value via Customer Insights Jen Berkley Jackson Marketing Camp - SF March 30, 2013 @jenberkley Prepared by: The Insight Advantage 1
  • 2. What we’ll cover• Why customer insight?• Why Marketing?• How to gather customer insights• And more… 2
  • 3. Why Customer Insight? 3
  • 4. …but NOT common practice 4
  • 5. Assessing YOUR customerinsight… 5
  • 6. It’s about MORE more thanProducts and Services… 6
  • 7. 2005 - 2013 7
  • 8. 8
  • 9. 9
  • 10. Be sure to share what you learn… 10
  • 11. Q&A 11
  • 12. For more information: Phone: 408-358-0700 Email: JJackson@TheInsightAdvantage.com Blog: www.TheInsightAdvantage.com/blog Twitter: jenberkley Facebook: The Insight Advantage 12