Increasing Marketing’s    Strategic Value via    Customer Insights       Jen Berkley Jackson       Marketing Camp - SF    ...
What we’ll cover• Why customer insight?• Why Marketing?• How to gather customer insights• And more…                       ...
Why Customer Insight?                        3
…but NOT common practice                           4
Assessing YOUR customerinsight…                          5
It’s about MORE more thanProducts and Services…                            6
2005 - 2013              7
8
9
Be sure to share what you learn…                                   10
Q&A      11
For more information: Phone: 408-358-0700 Email: JJackson@TheInsightAdvantage.com Blog: www.TheInsightAdvantage.com/blog T...
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Increasing Marketing’s Strategic Value via Customer Insights - Jennifer Berkley Jackson2013 customerinsights preso

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Jennifer Berkley Jackson

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Increasing Marketing’s Strategic Value via Customer Insights - Jennifer Berkley Jackson2013 customerinsights preso

  1. 1. Increasing Marketing’s Strategic Value via Customer Insights Jen Berkley Jackson Marketing Camp - SF March 30, 2013 @jenberkley Prepared by: The Insight Advantage 1
  2. 2. What we’ll cover• Why customer insight?• Why Marketing?• How to gather customer insights• And more… 2
  3. 3. Why Customer Insight? 3
  4. 4. …but NOT common practice 4
  5. 5. Assessing YOUR customerinsight… 5
  6. 6. It’s about MORE more thanProducts and Services… 6
  7. 7. 2005 - 2013 7
  8. 8. 8
  9. 9. 9
  10. 10. Be sure to share what you learn… 10
  11. 11. Q&A 11
  12. 12. For more information: Phone: 408-358-0700 Email: JJackson@TheInsightAdvantage.com Blog: www.TheInsightAdvantage.com/blog Twitter: jenberkley Facebook: The Insight Advantage 12
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