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Freebinarschmeebinar kristin baier mcsv

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  • 1. Freebinar SchmeebinarSell Your Know HowTo Build Your Brand
  • 2. Webinar Attendance Numbers aren’t great. Webinar Registrants Attend - 33% Dont AttendSources:Webinar Success.comeEvent.comOn24.com
  • 3. And yet producers and consumers see value. 1. BtoB Magazine, VERTICAL MARKETING GUIDE, June 22, 2009 2. Marketing Sherpa’s 2011 B2B Marketing Advanced Practices Handbook
  • 4. That’s OK, they’ll watch the recording. Webinar Attendance Attend - 33% Watch Recording - 24% Dont Attend - 46% Source: On24.com
  • 5. What if you were available whenever they were?
  • 6. People are watching a lot of video? 163M UNIQUE US viewers Watched 5.8 HOURS of video 163 http://blog.nielsen.com/nielsenwire/mediauniverse
  • 7. And they use it to learn about products? 34% use video as PREFERRED 163 source of product/service information October 14, 2011 http://digital-stats.blogspot.com/2011/10/preferred-sources-for-product-service.html
  • 8. So Why aren’t they watching our webinars?
  • 9. Some Webinars have twice the attendance. / http://bestwebinarpractices.com/2012/04/estimating-the-size-of-your-webinar-audience/
  • 10. Have you paid for a webinar or online class?Why?Was it good? /Why?
  • 11. What makes an online presentation bad? /
  • 12. What makes an online presentation engaging? / http://www.ted.com/talks/melissa_marshall_talk_nerdy_to_me.html
  • 13. What makes an online presentation engaging? / http://www.ted.com/talks/melissa_marshall_talk_nerdy_to_me.html
  • 14. Science supports her recommendations. /
  • 15. A GOOD online course must be:. /
  • 16. Customized training targets specific learners. DOES NOT ^ Role Experience Need Personas
  • 17. Engagement gets the client involved.
  • 18. Engagement can simply utilize the mouse. http://www.suddenlysmart.com/examples/Computer_ports/player.html
  • 19. Engagement is stimulated by trial and error. http://www.suddenlysmart.com/examples/Computer_ports/player.html
  • 20. Engagement can provide layers of investigation http://www.suddenlysmart.com/examples/Computer_ports/player.html
  • 21. Multimedia is just that…
  • 22. Multimedia can be done in a video file.
  • 23. Multimedia can be compiled into a class.
  • 24. Multimedia is inherent in blended learning.
  • 25. Scenarios reinforce learning. http://www.youtube.com/watch?v=JFVkzYDNJqo Alternative Ending http://www.youtube.com/watch?v=JFVkzYDNJqo
  • 26. Scenarios reinforce learning. Multiple Choice
  • 27. Chunking is also important. Average time spent in webinar session by an attendee Optimal Length of training segment
  • 28. mLearning apps are slightly different.
  • 29. Now that we have a good course... 31
  • 30. Coggno makes selling classes easy and affordable. 32
  • 31. YouTube Rentals. 33
  • 32. Player. 34
  • 33. Membership sites can be a good option. 35
  • 34. Blended Learning with merchant front end. 36
  • 35. Support Corporate customers with SCORM. 37
  • 36. You can be part of future knowledge management .
  • 37. I hope you’ve learned how to sell your knowledge
  • 38. Hosted LMS with MerchantSystems You Can Afford myBrainshark.com 28% of course cost, 100MB limit http://www.youtube.com/watch?v=sHBToczBDWA
  • 39. Engagement can take many forms. http://www.suddenlysmart.com/examples/Computer_ports/player.html

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