Transforming Yourself from Expert to Guru - Mitchell Levy
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Transforming Yourself from Expert to Guru - Mitchell Levy

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Mitchell Levy explains that you are a guru when others recognize you as an

Mitchell Levy explains that you are a guru when others recognize you as an
expert in your space and seek you out for help and how to achieve this in your internet time.

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Transforming Yourself from Expert to Guru - Mitchell Levy Transforming Yourself from Expert to Guru - Mitchell Levy Document Transcript

  • 3/29/2013 TRANSFORMING YOURSELF FROM EXPERT TO GURU Mitchell Levy, CEO, Thought Leader Creator & Publisher,  g , THiNKaha Mitchell Levy mitchell.levy@thinkaha.com Copyright© 2013 Mitchell Levy , All Rights Reserved. (408) 257‐3000 http://mitchelllevy.com – page 1 Today’s Speaker  Mitchell LevyCopyright© 2013 Mitchell Levy , All Rights Reserved. http://mitchelllevy.com – page 2 1
  • 3/29/2013 Mitchell Levy’s Background Running the  Consulted 100’s of  Published over 225  e‐Commerce  corporations,  books under  Turning Experts component of Sun’s  touched tens of  multiple brands.  into Thought  supply chain  thousands of  Have helped create  Leaders. ($3.5b). people.  numerous experts. Phase 2:  Phase 3:  Phase 4:  Phase 1:  E‐Commerce  Publisher /  Thought Leader  Corporate (’84‐’97) Guru(’97‐’04) Coach/Mentor (’05‐’12) Creator (’13‐?) Copyright© 2013 Mitchell Levy , All Rights Reserved. http://mitchelllevy.com – page 3 Our Agenda: 1 • Let’s define Expert and Guru 2 • How can you Transform into a Guru? 3 • What Steps can you Take to Start? Copyright© 2013 Mitchell Levy , All Rights Reserved. http://mitchelllevy.com – page 4 2
  • 3/29/2013 1) Textbook Definitions: What is an Expert? What is a Guru? • Defined as a person who  • A trusted counselor and  has a comprehensive and  adviser; a mentor. * authoritative knowledge of  • A recognized leader in a  or skill in a particular area.  field: the guru of high  (Oxford Dictionaries) finance. * • Experts have a prolonged or  • An acknowledged and  intense experience through  h h influential advocate, as of a  practice and education in a  movement or idea.* particular field. (Wikipedia) (*The Free Dictionary)Copyright© 2013 Mitchell Levy , All Rights Reserved. http://mitchelllevy.com – page 5 Mitchell Levy’s Definition • You are a guru when others recognize you as an  expert in your space and seek you out for help… expert in your space and seek you out for help • You are one of the key “go‐to”                                       people in your space.Copyright© 2013 Mitchell Levy , All Rights Reserved. http://mitchelllevy.com – page 6 3
  • 3/29/2013 2) Poll Question • Assuming you are ok with that Definition, then how  can you be the  go‐to person in your space? can you be the “go to” person in your space? a) Be a Thought Leader? b) Heavy Social Media Activity? c) Write Case Studies/White Papers? d) Write a Book(s)? e) Be Omnipresent? Be Omnipresent?Copyright© 2013 Mitchell Levy , All Rights Reserved. http://mitchelllevy.com – page 7 Let’s start with what NOT to do! • Doing one thing and expecting it to be all you have  to be known in your field. to be known in your field – Pay a publicist a hefty retainer of                                                 $5‐$10K/mth to make you an expert. – Writing a book and expecting                                                           it to be a New York Times                                            Bestseller. • Talking more about yourself                                                  instead of the benefits you                                                  bring to your clients.Copyright© 2013 Mitchell Levy , All Rights Reserved. http://mitchelllevy.com – page 8 4
  • 3/29/2013Copyright© 2013 Mitchell Levy , All Rights Reserved. http://mitchelllevy.com – page 9 To Transform from Expert to Guru You Need HELP is for a Healthy following. is about Execution, you need to Execute well. is for Leadership. i f L d hi is Proven Platform.Copyright© 2013 Mitchell Levy , All Rights Reserved. http://mitchelllevy.com – page 10 5
  • 3/29/2013 = Healthy Following • You need to be an expert and have a following who  know that you are an expert and seek you out. know that you are an expert and seek you outCopyright© 2013 Mitchell Levy , All Rights Reserved. http://mitchelllevy.com – page 11 = Executing Well  • Every time you interact, whether it is speaking or  delivering a promise, you need to execute well. • Deliver on your promises and ensure you deliver on  the implied benefit of your brand. Jason AlbaCopyright© 2013 Mitchell Levy , All Rights Reserved. http://mitchelllevy.com – page 12 6
  • 3/29/2013 = Leadership • Grow and deliver your brand, then share that  wisdom with others. • Think about becoming a book author, and exploring  media such as TV, radio, blogging, webinars, social  media, and more. Pam Fox RollinCopyright© 2013 Mitchell Levy , All Rights Reserved. http://mitchelllevy.com – page 13 = Proven Platform • Need a robust platform – inside and outside your  organization  to share your leadership, knowledge  organization – to share your leadership knowledge and continuous learning. • Stoke the fire and grow your network of followers.Copyright© 2013 Mitchell Levy , All Rights Reserved. http://mitchelllevy.com – page 14 7
  • 3/29/2013 3) Getting Started Today (or Tomorrow)Copyright© 2013 Mitchell Levy , All Rights Reserved. http://mitchelllevy.com – page 15 What are Three Things You can do to  What are Three Things You can do to Start your Journey?Copyright© 2013 Mitchell Levy , All Rights Reserved. http://mitchelllevy.com – page 16 8
  • 3/29/2013 What are Three Things You can do to Start  Your Journey Today (or Tomorrow)? Clearly define and articulate your market.  Know who is in it and what services you  can deliver to reach and affect that market.Copyright© 2013 Mitchell Levy , All Rights Reserved. http://mitchelllevy.com – page 17 What are Three Things You can do to Start  Your Journey Today (or Tomorrow)? Identify and start making friends with the  thought leaders in your space and try your best  to do favors for them.  Comment on their blogs,  re‐tweet their tweets, introduce them, and  share their thought leadership with others.Copyright© 2013 Mitchell Levy , All Rights Reserved. http://mitchelllevy.com – page 18 9
  • 3/29/2013 What are Three Things You can do to Start  Your Journey Today (or Tomorrow)? Define and put a plan in place to give yourself  p p p g y month‐to‐month HELP. That plan should include: a. Setting up media engagements. b. Writing/ Crowdsourcing one or more books. c. Allocating time each day to touch key folks  in your field.Copyright© 2013 Mitchell Levy , All Rights Reserved. http://mitchelllevy.com – page 19 How do You Pick the Topic To Write on? • What are you expert in? • What are you being hired for? • What do you want to be hired for?Copyright© 2013 Mitchell Levy , All Rights Reserved. http://mitchelllevy.com – page 20 10
  • 3/29/2013 Time Required to Author Your Book? 42 Rules /  42 Rules /  NY  Happy About Happy About  THiNKaha  THiNKaha  Publisher Originate Crowdsource Originate Crowdsource Time to  Time to 1,000 hrs 1 000 hrs 120 hrs 120 hrs 60 hrs 60 hrs 60 hrs 60 hrs 20 hrs 20 hrs Write Time to  9‐24 mths 2‐4 mths 2‐4 mths 1‐2 mths 3‐5 wks Market • Decide if you want to originate, aggregate or  curate the content. • Answer the six questions at: Answer the six questions at:  http://thinkaha.com/6questions • Check out: http://www.thinkaha.com/write‐a‐ book/how‐to‐crowdsource‐your‐book/Copyright© 2013 Mitchell Levy , All Rights Reserved. http://mitchelllevy.com – page 21 What are Three Things You can do to Start the  Journey Today (or Tomorrow)? 1. Clearly define and articulate your market. Know who is  in it and what services you can deliver to reach and  affect that market. 2. Identify and start making friends with the thought  leaders in your space and try your best to do favors for  them.  Comment on their blogs, re‐tweet their tweets,  introduce them, and share thought leadership with  others. 3. Define and put a plan in place to give yourself month‐ to‐month HELP.  That plan should include: a. S tti Setting up media engagements. di t b. Writing/ Crowdsourcing one or more books. c. Allocating time each day to touch key folks in  your field.Copyright© 2013 Mitchell Levy , All Rights Reserved. http://mitchelllevy.com – page 22 11
  • 3/29/2013 Is This Journey for You? • Do you want customers coming to you or do you  want to work hard to get them? want to work hard to get them? • Are you ready to put the time, energy and resources  necessary to be a “guru”? • When you get there, do you want to grow your  organization or do you want to be a “solo”   practitioner?Copyright© 2013 Mitchell Levy , All Rights Reserved. http://mitchelllevy.com – page 23 Turning Experts into Gurus…. Wayne Turmel Wayne TurmelCopyright© 2013 Mitchell Levy , All Rights Reserved. http://mitchelllevy.com – page 24 12
  • 3/29/2013 Tools THiNKaha Offers to Help Experts  and Organizations with Their Transformation • Thought Leadership Mentoring/Coaching g p • Thought Leadership Creation – Quick & Easy Books (Series) – Custom Books Created for Your Clients Needs – Thought Leader (Content Curator) of a Subscription Service with lots of  relevant content – Webinar Quality Enhancement/Production Service – Training Course/Curriculum Development • Getting Your Brand in the Market Place – Social Media Support via Vetted Partners (www.socialcomplement.com)  – Getting Press through Gurus4Media (www.gurus4media.com) Copyright© 2013 Mitchell Levy , All Rights Reserved. http://mitchelllevy.com – page 25 Introducing Gurus4Media • Free web‐based service to share your wisdom with  others: http://gurus4media.com others: http://gurus4media com • Use it to find media interested in you speaking on  the air or writing for their platform. • Connect with other experts interested in writing in  your platform.  • P id f Paid for services also available for radio tours, blog  i l il bl f di bl writing, social media, webinar support, marketing  and strategic consulting.Copyright© 2013 Mitchell Levy , All Rights Reserved. http://mitchelllevy.com – page 26 13
  • 3/29/2013 Case Study:  MarketingXLerator http://gurus4media.com 1. Natascha Thomson of  3. On the show, Natascha provided  MarketingXLerator.com, a B2B  social media advice to Michael  Social Media Marketing  Dresser, the show host. Consultancy, and soon‐to‐be  4. After the show, Michael  published Happy About author  provided Natascha with  was testing Gurus4Media. feedback on her radio  performance.  2. Natascha found a post recruiting  5. They agreed on a trade: Michael  guests for the “Dresser After  would provide her with coaching  Dark”  (now The Michael Dresser  Dark” (now The Michael Dresser & Natascha would help with the  Show) radio show social media strategy for the  radio show.Copyright© 2013 Mitchell Levy , All Rights Reserved. http://mitchelllevy.com – page 27 Our Gifts to You for Your Transformation... • Three eBooks (at no charge) http://happyabout.com/ 42rules/books‐drive‐success.php l /b k d h To download: http://thinkaha.com/crowdsourcing‐ • Go to the book URLs and click  tweet‐book01 on “Purchase eBook” http://thinkaha.com/creating‐ • I th d fi ld t i In the coupon code field, type in  thought leaders tweet book01/ thought‐leaders‐tweet‐book01/ “Author”. • This will zero out the cost. Or • Go to:  http://mitchelllevy.com/books • Click on Download Copies…Copyright© 2013 Mitchell Levy , All Rights Reserved. http://mitchelllevy.com – page 28 14
  • 3/29/2013 OPEN DISCUSSION! GOT QUESTIONS? Mitchell Levy mitchell.levy@thinkaha.com  mitchell levy@thinkaha com (408) 257‐3000 Speaking/Mentoring/Coaching www.mitchelllevy.com www.thinkaha.com Getting the Word Out www.socialcomplement.com www.gurus4media.com Publishing Arms www.42rules.com www.happyabout.comCopyright© 2013 Mitchell Levy , All Rights Reserved. http://mitchelllevy.com – page 29Copyright© 2013 Mitchell Levy , All Rights Reserved. http://mitchelllevy.com – page 30 15
  • 3/29/2013 THINKAHA PUBLISHING HIGHLIGHTS Reasons to play in our p yg playgroundCopyright© 2013 Mitchell Levy , All Rights Reserved. http://mitchelllevy.com – page 31 GOT QUESTIONS? We turn Corporate Leaders and Experts  into Recognized Thought Leaders Mitchell Levy mitchell.levy@thinkaha.com  (408) 257‐3000Copyright© 2013 Mitchell Levy , All Rights Reserved. http://mitchelllevy.com – page 32 16
  • 3/29/2013 Some of our brands…THiNKaha® www.thinkaha.comHappy About® www.happyabout.comH Ab t® h b t42 Rules™ www.42rules.com Your Book Copyright© 2013 Mitchell Levy , All Rights Reserved. http://mitchelllevy.com – page 33 Is Our Brand Known? • Depends on the circles. In many its very widely known, in  others, youll need to let them know that weve published  over 225 books:  – Some of our authors are Marshall Goldsmith, Jason Alba, Kimberly  Wiefling, Judith Glaser, Pam Fox Rollin, Mindy Roberts, Chris  Edmonds, Ronnie Lott, Kevin Eikenberry, etc. – Some of the companies we’ve worked with are Synopsys, Cisco,  Microsoft, HP, SAP, Kodak, Walmart.com, etc. – Some of the folks that have written forewords include Paul  McCartney, Ken Blanchard, Guy Kawasaki, Steve Wozniak, Joe Pulizzi,  Mark Stelzner, Jeffrey Hayzlett, Sean Payton, Dan Schwabel, etc. Copyright© 2013 Mitchell Levy , All Rights Reserved. http://mitchelllevy.com – page 34 17
  • 3/29/2013 Where We Distribute • Please look at this url for a listing of what we do:  http://www.happyabout.com/distribution.php – Amazon (US, Canada, UK, Germany, France and Japan) – BN.com and Nook Book Store – 50+ other eTailers, including, but not limited to (iBook Store, Amazon Inside,  Amazon Kindle, Ingram Digital, Google Books, Mobipocket, Sales Gravy, Kobo  and Books24x7) – Up to 15,000 libraries through NetLibrary and Content Reserve – Ingram and Baker & Taylor (the distributors to ~95% of bookstores in the US) – The THiNKaha family of web sites including, but not limited to  (THiNkaha.com, HappyAbout.com, 42Rules.com, NowWhatBookSeries.com,  Quick2Publish.com, ListenersPress.com, ScrappyAbout.com, and  AuthorThoughtLeadership.com) Copyright© 2013 Mitchell Levy , All Rights Reserved. http://mitchelllevy.com – page 35 We Make it Easy to Publish Quality Books, Webinars, etc. Expert Thought Leader Services We help our experts become thought leaders through a number  of different services, here’s detail on books and training. Experts  Experts  Publishing a  Delivering  Book Training Copy Edit Reviewing Content Content Layout Polishing Style Cover Design Coaching on Virtual Delivery Distribution Delivering a Quality User Experience Block and Tackle Marketing Following up After the Webinars Managing Details and Logistics All of our team is available to support and help our  experts become thought leaders…Copyright© 2013 Mitchell Levy , All Rights Reserved. http://mitchelllevy.com – page 36 18
  • 3/29/2013Create one or a Set of Books in the THiNKaha Actionable Business Summary Series #SUCCESSFUL CORPORATE LEARNING Book Series Subtitle Co‐Author You have questions, these books have answers! On‐boarding that Works in Todays Environment Open The books in the #SUCCESSFUL CORPORATE LEARNING series focus on a  variety of components of corporate learning. Each book is comprised of 140  Sustainability of L&D Programs Open bite‐sized ideas that will get you thinking about and remind you of things you  Successfully Using Coaching & Mentoring Programs Open need to do. Please share other topics you’d like to work on. Blended Learning Open Subtitle Co‐Author Co Author Compliance Training that’s Current, Fun & Useful Compliance Training that’s Current Fun & Useful Open • Profitable Training by Optimizing your Terry Lydon, VP, Effective Mobile Learning  Open Customer and Partner Education Organization Rainmaker Systems Engineering Performance, Driving ROI and Orchest Open * Critical Skills Learning Professionals Need Now Bill Cushard, Director of T&D,  rating Corporate Sustainability Allonhill Video’s Role in Learning Open * Instructional Design for Today’s Employees Vickey Halsey, Chris Edmonds,  The Ken Blanchard Company Testing to Drive Performance Open * Career Transition Training and Services Barbara Safani, Career Solvers Buying the Right L&D Assets Open * Knowledge Management Michael Prevou, Strategic  Creating & Maintaining the Right L&D Assets Open Knowledge Solutions Maximizing Effectiveness of the Employee Lifecycle Open Creating a Learning Culture Kevin Eikenberry Train‐the‐Trainer Open Communities of Practice Communities of Practice Mike Hower, Strategic  Mike Hower Strategic Exploring Social & Informal Learning Exploring Social & Informal Learning Open Knowledge Solutinos Using Social Media Tools Open Creating Powerful High‐Quality Webinars Sharyn Fitzpatrick, THiNKaha Search and Learn, the Google Effect on a Learning  Open Collaboration Tools and Techniques David Coleman, Collaborative  Culture Strategies Making Training Stick John Moxley, Cricket  Communications NOTE: All books in this series are written by corporate learning experts  * Already Published and co‐authored with Mitchell Levy, CEO of THiNKaha®.  In line with the  *** This represents an example of a series of THiNKaha book series, the titles are all the same and the subtitle  books we can help you create! describes the focus of the book.  Copyright© 2013 Mitchell Levy , All Rights Reserved. http://mitchelllevy.com – page 37 Deliver Customized Versions of Your Book  to Key Customers or Partners This examples shows Walmart.com’s CEO  customizing #POSITIVITY at WORK tweet. Insert your personalized letter inside the book Make a statement that will be heard and  remembered inside your company Enable “aha” moments for your employees Prices for customized (starburst and/or logo on  jacket, letter inside) books: S. Chris Edmonds  51‐100*                     ‐ $15.96/book   101‐200**                 ‐ $14.96/book   201‐499                    ‐ $13.96/book   500‐2,499                 ‐ $12.97/book   2,500+                      ‐ $ 9.98/book  10,000‐99,000          ‐ $ 6.99/book  100,000‐999,999      ‐ $ 3.99/book Lisa Zigarmi  1,000,000+               ‐ $ 1.1/book eBooks: Organizational psychologists, S. Chris Edmonds   1‐10*                          ‐ $11.95/book and Lisa Zigarmi believe that work is a vital and   10‐999*                      ‐ $ 7.50/book ready means to well‐being. In an age where   1,000+   ‐ $ 3.50/book people live for the weekends, they show readers  that work can fulfill their individual needs for  * $500 customization charge  autonomy, connection, and impact while helping  ** $350 customization charge  their organizations thrive.  Note: Will add shipping (and tax in CA) www.thinkaha.com/positivity‐at‐work‐tweet‐book01 Copyright© 2013 Mitchell Levy , All Rights Reserved. http://mitchelllevy.com – page 38 19
  • 3/29/2013 Thought Leadership Mentoring We turn your corporate  We turn your corporate leaders and experts into  recognized thought leaders  in their “space”. This  program  delivers You get a customized  program consisting of   mentoring, coaching and  services designed to help  your experts be  successful.Copyright© 2013 Mitchell Levy , All Rights Reserved. http://mitchelllevy.com – page 39 Be the Thought Leader Powering a Subscription Service  to Larger Set of Your Client’s Employees THiNKaha can make some or all of our books, plus other assets from yours  and other experts available to your audience. Great way to educate an  audience on a key topic. Curation Expert: Now the great part. You  will be the recognized “Branded” thought  leader owning the selection and ongoing  addition of content to this service!Copyright© 2013 Mitchell Levy , All Rights Reserved. http://mitchelllevy.com – page 40 20
  • 3/29/2013 Webinar Quality: We Transform Webinars from  Basic, Engaging or Expert into GuruWhen it comes to Webinars, everyone would like to have a “Guru”presentation. It is, however, not necessary for every presenter to spend the time and money necessary to create such a Webinar.  In in order to measure  Engaging Guru Content Deliverythe perceived impact  of a Webinar, we look at both the quality of the content presented and the way it was delivered.  Content quality is the evaluation of the presenters understanding of the  subject for the audience they are presenting to.   Content delivery involves the notion of delivering the content in the  form that the audience wants to process it: auditorilly, visually and  Basic Expert kinesthetically.  Focusing on both content quality and content delivery will allow the presenter to bring their Webinars from “Basic” to “Guru”. Content Quality A “Basic” webinar has OK delivery and OK quality. A “talking head” presentation typically falls in this category. There is nothing  Basic wrong with a “Basic” Webinar as speed of delivery allows the message to be communicated quickly. An “Engaging” webinar does all forms of content delivery well, but needs help fine‐tuning the quality of the content to the  Engaging audience. This is a webinar that really captures the attendee, but doesn’t deliver a strong content quality punch. For a typical  business audience, one can argue that an “Engaging” webinar is better than an “Expert” one. An “Expert” webinar has great quality of content, but only uses one form of delivery well (e.g. a business audience may find it  Expert boring). For a technical audience, having “Expert” content quality is much better than an “Engaging” person that appears salesy. Guru A “Guru” webinar utilizes all three forms of content delivery and great content quality. In short, an “Engaging” “Expert” delivers a  “Guru” performance. Copyright© 2013 Mitchell Levy , All Rights Reserved. http://mitchelllevy.com – page 41 We Help You be a Thought Leader Offered by Patrick Reilly and Tony Deblauwe • Managing Up Webinar                    Cost: $75 per person In this one hour webinar, you will learn the key concepts for managing up effectively. Managing up has  always been a critical business skill but is essential for today’s global and distributed workforce. Gallup  surveys repeatedly show that the relationship between employee and supervisor is the most important  relationship in the workplace and a key ingredient to successful communication. • Take aways from the webinar include:  Why connection and relationship is more important than completing tasks  p y g y How to partner with your boss to enhance alignment and efficiency  Creating the mindset of stepping into your boss’ shoes  Developing your leadership point of view  Crafting accountability Copyright© 2013 Mitchell Levy , All Rights Reserved. http://mitchelllevy.com – page 42 21
  • 3/29/2013 Use Your Book/Webinar and Others to Customize a  Program for Your Clients/AudienceTHiNKaha offers cost‐effective, ongoing employee development that is customizable and flexible for the learner and the organization. The content needs to be engaging, actionable and applicable to their job immediately. This program will continually foster “aha” moments!  Leadership Training (Use as is or modify to meet your needs) Mo. Guru Webinar (In‐Person) Sessions Complementary Book 1  Effective Relationship with Your Boss #MANAGING UP tweet 2 Engaging Your Staff 42 Rules of Employee Engagement 3  Effective Coaching #COACHING tweet 4 Effective Teamwork #TEAMWORK tweet 5 Effective Project Management #PROJECT MANAGEMENT tweet Scrappy Project Management 6 Effective Leadership Eff ti L d hi #LEADERSHIP tweet #LEADERSHIP t t 7 Managing Millennials #MILLENNIAL tweet 8 Managing Sales People 42 Rules to Increase Sales Effectiveness Management  Sales People 9 Managing Diversity #DIVERSITY tweet 10 ***Your Choice of Topic ‐‐You Suggest the Author 11 ***Your Choice of Topic ‐‐You Suggest the Author 12 ***Your Choice of Topic ‐‐You Suggest the Author Copyright© 2013 Mitchell Levy , All Rights Reserved. http://mitchelllevy.com – page 43 Show Your Thought Leadership Easily  Using an Aggregation Service Use one of the aggregation tools to sort through and curate content for  reading or demonstrating thought leadership. THiNKaha can quickly  train you (or outsource) you to be a “curation expert.” Copyright© 2013 Mitchell Levy , All Rights Reserved. http://mitchelllevy.com – page 44 22