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MAKING IT HAPPEN ON A SHOESTRING crowdsourcing your marketing activities Ross Kimbarovsky - crowdSPRING Start-Up Marketing...
the world has changed #FMbootcamp
marketing has not changed marketing has not changed #FMbootcamp
1000 ideas or 1 good one? #FMbootcamp
Darwinian meritocracy of ideas #FMbootcamp
marketing on a shoestring #FMbootcamp
goals, strategies, tactics #FMbootcamp
leverage crowdsourcing #FMbootcamp
PPC #FMbootcamp
design and content #FMbootcamp
basic surveys #FMbootcamp
advanced surveys #FMbootcamp
promotion #FMbootcamp
5 crowdsourcing tips #FMbootcamp
provide clear directions #FMbootcamp
have an open mind #FMbootcamp
set a fair value #FMbootcamp
focus on right details #FMbootcamp
avoid committeecide #FMbootcamp
1000 ideas or 1 good one? #FMbootcamp
Ross Kimbarovsky [email_address] @rosskimbarovsky crowdspring.com questions? #FMbootcamp
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Making it Happen in a Shoestring: Crowdsourcing Your Marketing Activities

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Ross Kimbarovsky, co-founder, crowdSPRING

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  • The brief can make or break a project. Define the problem and define your goals - creatives essentially are problem solvers. Being creative is not something that magically happens—it's a process. If you provide better details — you'll generally receive better solutions to your problem.
  • Unless you want something very specific, don't limitby describing specific imagery/concepts in your project brief. While you may have a vision, you could be missing out on many other terrific concepts, one of which may be perfect for you!
  • The value you set will reflect the quality of the work.
  • Don't get caught up in details before they become relevant. When your project is for logo design, for example, do not get caught up in colors - creatives can easily customize colors to your liking within seconds, but a design takes a lot of hard work and brainstorming. Color iterations can be discussed in the post-project wrap-up after you pick the winning design. Focus on the details that are most relevant.
  • You make the decision — not the faceless crowd, not the current trends, not even your 2-3 most trusted advisors. Listen to the input, absolutely; do your homework, definitely. In the end though, you decide.
  • Transcript of "Making it Happen in a Shoestring: Crowdsourcing Your Marketing Activities "

    1. 1. MAKING IT HAPPEN ON A SHOESTRING crowdsourcing your marketing activities Ross Kimbarovsky - crowdSPRING Start-Up Marketing Boot Camp October 8, 2010 #FMbootcamp
    2. 2. the world has changed #FMbootcamp
    3. 3. marketing has not changed marketing has not changed #FMbootcamp
    4. 4. 1000 ideas or 1 good one? #FMbootcamp
    5. 5. Darwinian meritocracy of ideas #FMbootcamp
    6. 6. marketing on a shoestring #FMbootcamp
    7. 7. goals, strategies, tactics #FMbootcamp
    8. 8. leverage crowdsourcing #FMbootcamp
    9. 9. PPC #FMbootcamp
    10. 10. design and content #FMbootcamp
    11. 11. basic surveys #FMbootcamp
    12. 12. advanced surveys #FMbootcamp
    13. 13. promotion #FMbootcamp
    14. 14. 5 crowdsourcing tips #FMbootcamp
    15. 15. provide clear directions #FMbootcamp
    16. 16. have an open mind #FMbootcamp
    17. 17. set a fair value #FMbootcamp
    18. 18. focus on right details #FMbootcamp
    19. 19. avoid committeecide #FMbootcamp
    20. 20. 1000 ideas or 1 good one? #FMbootcamp
    21. 21. Ross Kimbarovsky [email_address] @rosskimbarovsky crowdspring.com questions? #FMbootcamp
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