The brief can make or break a project. Define the problem and define your goals - creatives essentially are problem solvers. Being creative is not something that magically happens—it's a process. If you provide better details — you'll generally receive better solutions to your problem.
Unless you want something very specific, don't limitby describing specific imagery/concepts in your project brief. While you may have a vision, you could be missing out on many other terrific concepts, one of which may be perfect for you!
The value you set will reflect the quality of the work.
Don't get caught up in details before they become relevant. When your project is for logo design, for example, do not get caught up in colors - creatives can easily customize colors to your liking within seconds, but a design takes a lot of hard work and brainstorming. Color iterations can be discussed in the post-project wrap-up after you pick the winning design. Focus on the details that are most relevant.
You make the decision — not the faceless crowd, not the current trends, not even your 2-3 most trusted advisors. Listen to the input, absolutely; do your homework, definitely. In the end though, you decide.
1. MAKING IT HAPPEN ON A SHOESTRING crowdsourcing your marketing activities Ross Kimbarovsky - crowdSPRING Start-Up Marketing Boot Camp October 8, 2010 #FMbootcamp
2. the world has changed #FMbootcamp
3. marketing has not changed marketing has not changed #FMbootcamp
4. 1000 ideas or 1 good one? #FMbootcamp
5. Darwinian meritocracy of ideas #FMbootcamp
6. marketing on a shoestring #FMbootcamp
7. goals, strategies, tactics #FMbootcamp
8. leverage crowdsourcing #FMbootcamp
9. PPC #FMbootcamp
10. design and content #FMbootcamp
11. basic surveys #FMbootcamp
12. advanced surveys #FMbootcamp
13. promotion #FMbootcamp
14. 5 crowdsourcing tips #FMbootcamp
15. provide clear directions #FMbootcamp
16. have an open mind #FMbootcamp
17. set a fair value #FMbootcamp
18. focus on right details #FMbootcamp
19. avoid committeecide #FMbootcamp
20. 1000 ideas or 1 good one? #FMbootcamp
21. Ross Kimbarovsky [email_address] @rosskimbarovsky crowdspring.com questions? #FMbootcamp