Your SlideShare is downloading. ×
Making it Happen in a Shoestring: Crowdsourcing Your Marketing Activities
Upcoming SlideShare
Loading in...5

Thanks for flagging this SlideShare!

Oops! An error has occurred.

Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

Making it Happen in a Shoestring: Crowdsourcing Your Marketing Activities


Published on

Ross Kimbarovsky, co-founder, crowdSPRING

Ross Kimbarovsky, co-founder, crowdSPRING

  • Be the first to comment

  • Be the first to like this

No Downloads
Total Views
On Slideshare
From Embeds
Number of Embeds
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

No notes for slide
  • Create content and share it
  • The brief can make or break a project. Define the problem and define your goals - creatives essentially are problem solvers. Being creative is not something that magically happens—it's a process. If you provide better details — you'll generally receive better solutions to your problem.
  • Unless you want something very specific, don't limitby describing specific imagery/concepts in your project brief. While you may have a vision, you could be missing out on many other terrific concepts, one of which may be perfect for you!
  • The value you set will reflect the quality of the work.
  • Don't get caught up in details before they become relevant. When your project is for logo design, for example, do not get caught up in colors - creatives can easily customize colors to your liking within seconds, but a design takes a lot of hard work and brainstorming. Color iterations can be discussed in the post-project wrap-up after you pick the winning design. Focus on the details that are most relevant.
  • You make the decision — not the faceless crowd, not the current trends, not even your 2-3 most trusted advisors. Listen to the input, absolutely; do your homework, definitely. In the end though, you decide.
  • Transcript

    • 1. MAKING IT HAPPEN ON A SHOESTRING crowdsourcing your marketing activities Ross Kimbarovsky - crowdSPRING Start-Up Marketing Boot Camp October 8, 2010 #FMbootcamp
    • 2. the world has changed #FMbootcamp
    • 3. marketing has not changed marketing has not changed #FMbootcamp
    • 4. 1000 ideas or 1 good one? #FMbootcamp
    • 5. Darwinian meritocracy of ideas #FMbootcamp
    • 6. marketing on a shoestring #FMbootcamp
    • 7. goals, strategies, tactics #FMbootcamp
    • 8. leverage crowdsourcing #FMbootcamp
    • 9. PPC #FMbootcamp
    • 10. design and content #FMbootcamp
    • 11. basic surveys #FMbootcamp
    • 12. advanced surveys #FMbootcamp
    • 13. promotion #FMbootcamp
    • 14. 5 crowdsourcing tips #FMbootcamp
    • 15. provide clear directions #FMbootcamp
    • 16. have an open mind #FMbootcamp
    • 17. set a fair value #FMbootcamp
    • 18. focus on right details #FMbootcamp
    • 19. avoid committeecide #FMbootcamp
    • 20. 1000 ideas or 1 good one? #FMbootcamp
    • 21. Ross Kimbarovsky [email_address] @rosskimbarovsky questions? #FMbootcamp