Unadvertised specials</li></li></ul><li>“How would you react<br />right now if ___?”<br />
… your product became tax free<br />… your company was named “best place to work”<br />… a customer raved about you on a top site<br />… an industry analyst said you are hard to deal with<br />… your CEO was fired<br />… a competitor was bought<br />
A Few Ethical Best Practices<br />Do disclose / require disclosure of commercial relationship<br />Do respect the “rules” of the venue (no astroturfing)<br />Don’t request a positive review (honesty of opinion)<br />Don’t demand the removal of negative review<br />Don’t make quid pro quo offers to bloggers<br />Don’t forget that clients/employers = material relationship<br />
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