Top Ten Reasons to Attend the 2011 ISA Marketing & Sales SummitPresentation Transcript
10 Reasons to Attend the 6th Annual ISA Marketing & Sales Summit Are You Ready for Customer 2.0?
#10 Sharpen your marketing & sales skills Great break out sessions:
The Essentials of Webinars
Training Engineers to Sell
Winning Complex Accounts
Marketing & PR Food for Thought
How Prepared Are We for Customer 2.0?
#9 Expand your Network
Take your online networking offline!
Meet automation industry leaders and peers
Make new friends, reconnect with old
#8 Share your expertise Many opportunities to share your expertise & add value Submit an abstract next year Tweet about your experiences “Like” the Facebook page and post your comments Join the group on LinkedIn Mike Boudreaux from Emerson gives a talk at the 2010 ISA M&S Summit
#7: Tour of Anheuser Busch Thursday, September 8 @ 6:00 pm Includes dinner at a local restaurant Dinner Speaker - Dan Miklovic“Nobody Buys Technology”
#6 Strengthen ISA ties locally and nationally
Become a member
Learn more what ISA can offer you professionally
Network with other members
Join the planning committee for next year’s Summit
Access to industry standards, free resume posting, free subscription to InTech Magazine
#5 Take a cool manufacturing tour
Tour of Emerson’s Engineering Center
Wednesday, September 7 @ 10:00 am
Last year’s tour of Siemens
#4: See new products and services
#3 Ask questions at a new Q&A Roundtable
Get information and share answers to questions about:
Inbound Marketing and Social Media
It’s a speed dating format but relax, you’ll have more than 5 minutes!
#2 Illuminating Workshops
Advanced Content Strategies for Inbound Marketingby Jon DiPietroPrincipal, Domesticating IT
Search Marketing: 2011 SEO & PPCby Shari WorthingtonPresident, Telesian Technology
Simplifying the Professional Services Saleby Bob LobosPrincipal, Wolf Creek Business Growth Institute
#1 Inspiring Keynotes Get a view of “Sales and Marketing on the Front Lines: Understanding and Delivering All that the Customer Values” from Julie Fraser, Principal Industry Analyst/President, Cambashi, Inc. Learn about the “The Challenges of Being First to Market” from Peter Martin, VP Business Value Generation, Invensys. If for no other reason, you need to attend to meet “The Infamous Dick Morley” ! His topic this year is “Knowing where you are does not tell you where you are going”. He will, over desert, tell stories about black swans, group statistics, mountain tops and Lady Gaga. The summary will be about money, your comfort zone and top down thinking.