The Essentials of Webinars by George Buckbee, Expertune
by ISA Marketing & Sales Summit on Sep 21, 2011
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Would you like to meet face-to-face with 100 of your best prospects for an hour? With Webinars you can efficiently have positive, in-depth, targeted interactions with hundreds of clients, from all over...
Would you like to meet face-to-face with 100 of your best prospects for an hour? With Webinars you can efficiently have positive, in-depth, targeted interactions with hundreds of clients, from all over the world, without ever leaving your office.
This session focuses on the basics of webinars: Uncover the motivations for webinars. Learn how to choose topics, venues, format, structure, and content of your webinar. Learn when to charge for webinars and when to do them for free. Find out how to choose a host service. Discover how to market your webinars for maximum effect, and how to stretch the value of every webinar.
George Buckbee is V.P. of Marketing for ExperTune, and has personally hosted hundreds of webinars. Come to this session to learn how you can apply webinars to prospect for new sales, to establish better customer relationships, and to reach your sales and marketing goals.
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