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LeveragingLinkedIn toProspect, Promote,Sell & SucceedJoel Don@joeldonjoel@commstrategies.com
 Pure business network >200 million users Profile + work/education timeline =invaluable (free) businessintelligence Ac...
3 How you show up What you share How you share
4 Only maintain one LinkedIn accountat any given time You may not create a user profilefor anyone other than a naturalpe...
5 Create a robust profile; complete everyprofile field Use a professional photo Don’t forget the headline Include webs...
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8 Competitive issues Current employer Prospecting
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10 Reveal ID to companies Job/career hunting Recruiting
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18 Join maximum 50 groups Groups enable backdoor email access (skipInMail or “Introductions”) Sections:◦ Discussions◦ P...
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20 Questions Ideas Issues Trending topics Interesting articles (say why) Technical tips News Advice Webinars Whi...
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22 Avoid exceeding 130 characters Start a discussion = headline andlink to full post Add more details = supporting text...
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27“a leader in building automation andsecurity”
28DiscussionsEngagementReputationLinkedInProfileCompany(Products &Services)
29 Most groups set to be moderated bymanagers and members Post to the appropriate section Flagging = brand diminished w...
30 Focus on Discussions◦ Deliver LinkedIn “business card” & engage Multiple group posting/same content◦ Risks: cut, past...
3131Joel Don@joeldonjoel@commstrategies.compublic relations + social media + reputation enhancement
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Leveraging LinkedIn to Prospect, Promote, Sell, & Succeed

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Webinar May 2013: Did you know if a group manager takes action against your account in one LinkedIn group, you are now effectively blacklisted in ALL of your LinkedIn groups? LinkedIn may be one of the best known, yet least (effectively) used tools for developing careers and promoting brands in social networking spaces. Joel Don, ISA Social Media Community Manager shows you how to use LinkedIn as a tool for business and career networking, finding job opportunities, selling products, promoting brands and companies, and expanding your knowledge base.

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Transcript of "Leveraging LinkedIn to Prospect, Promote, Sell, & Succeed"

  1. 1. LeveragingLinkedIn toProspect, Promote,Sell & SucceedJoel Don@joeldonjoel@commstrategies.com
  2. 2.  Pure business network >200 million users Profile + work/education timeline =invaluable (free) businessintelligence Accurate (mostly) business data Not a static resume site (if youengage)2
  3. 3. 3 How you show up What you share How you share
  4. 4. 4 Only maintain one LinkedIn accountat any given time You may not create a user profilefor anyone other than a naturalperson; don’t be a logo Profile image: “your likeness or ahead-shot photo”If you are a business and plan to put abusiness name as your name, don’t joinLinkedIn. LinkedIn is a social network forprofessionals and people, not companies.Neal Schaffer,Author, LinkedIn Expert
  5. 5. 5 Create a robust profile; complete everyprofile field Use a professional photo Don’t forget the headline Include websites or links (up to 3) Polish summary◦ experience (employment history +accomplishments)◦ specialties◦ skills/expertise (endorsements)◦ education◦ organizations
  6. 6. 6
  7. 7. 7
  8. 8. 8 Competitive issues Current employer Prospecting
  9. 9. 9
  10. 10. 10 Reveal ID to companies Job/career hunting Recruiting
  11. 11. 11
  12. 12. 12
  13. 13. 13
  14. 14. 14
  15. 15. 15
  16. 16. 16
  17. 17. 17
  18. 18. 18 Join maximum 50 groups Groups enable backdoor email access (skipInMail or “Introductions”) Sections:◦ Discussions◦ Promotions◦ Jobs (LinkedIn paid listings)◦ Jobs Discussions Read the Group Rules before posting Every group set specific posting andmoderation policies◦ Manager and/or member moderated◦ Section policies◦ New member and new LinkedIn account policies
  19. 19. 19
  20. 20. 20 Questions Ideas Issues Trending topics Interesting articles (say why) Technical tips News Advice Webinars White papers Products Meetings Conferences Events Services
  21. 21. 21
  22. 22. 22 Avoid exceeding 130 characters Start a discussion = headline andlink to full post Add more details = supporting text Add link to “Attach a link” field◦ Grabs summary of post/article◦ Resolves post illustration graphic
  23. 23. 23
  24. 24. 24
  25. 25. 25
  26. 26. 26
  27. 27. 27“a leader in building automation andsecurity”
  28. 28. 28DiscussionsEngagementReputationLinkedInProfileCompany(Products &Services)
  29. 29. 29 Most groups set to be moderated bymanagers and members Post to the appropriate section Flagging = brand diminished with min 2members New LinkedIn policy on members that areblocked Blocked: “Requires Moderation” in all groups(aka LinkedIn jail)
  30. 30. 30 Focus on Discussions◦ Deliver LinkedIn “business card” & engage Multiple group posting/same content◦ Risks: cut, paste & run profile Promotions: Watch post frequency Sell reputation & resource first; then products orservices Make every post an opp to engage, discuss Endorsements = poke◦ Shortcut for recommendations◦ Poke who you know; not sales/marketing strategy
  31. 31. 3131Joel Don@joeldonjoel@commstrategies.compublic relations + social media + reputation enhancement
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