A FIreside Chat with Dick Morley
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A FIreside Chat with Dick Morley

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Dick Morley and Bruce Bower will discuss the New Hampshire view of Marketing & Sales. Covered will be the philosophy, mathematics and sociology summary of this conference. We will, over desert, tell ...

Dick Morley and Bruce Bower will discuss the New Hampshire view of Marketing & Sales. Covered will be the philosophy, mathematics and sociology summary of this conference. We will, over desert, tell stories about black swans, group statistics, mountain tops and Lady Gaga.The summary will be about money, your comfort zone and top down thinking.

Coffee helps the medicine go down.

Dick will be also holding court for a Fireside Chat on Thursday evening in lieu of the scheduled Budweiser Tour. He will also be delivering the closing keynote on Friday afternoon.

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A FIreside Chat with Dick Morley A FIreside Chat with Dick Morley Presentation Transcript

  • A Fireside Chat With Dick MorleyISA Marketing & Sales Summit 2011St. Louis, MO • morley@barn.org
  • Dick Morley will host an interactive discussion withthe attendees in his fireside chat. Dick will supplystories and answer questions. Stories can be ruinedby the facts, so don’t expect the truth. Harleys andscience are the buffet for this afternoon. He will notbe attending the beer tour and will be able tocontinue long into the night. Dick will also presentthe M&S agenda for the year 2016.He will try to stay on subject but has been known towander. No wonder after 40 foster children. Haveseveral cups of coffee before attending. A secondbanana will be on deck with Dick to refresh hismemory.
  • Who Am I?
  • Tidbits• Hologram of perception• Don’t tweet talk me• Information tells – complexity• You don’t know squat• The ability to connect• The road to the R brain
  • M&S• Hunters and farmers• Value is all• Size matters
  • $ Sales (millions)Relationship between sales and earnings before tax of small- tomedium-sized companies (source: ValueLine®, 1994 data)+ =average values — = calculated values where % profit =4(1000/sales)2/3
  • COFES Experiment
  • The Plan for Everything
  • M&S• 18 inches — next to the last fix• Grunt to brass ratio 80:1• Suit to geek ratio 1:1• 10:1 to win the battle ✓ VC and war
  • Mistakes by Me• Chocolate• Granite• Racing• The club• Publishing• Oranges• Super CPU• Speaker
  • Surprises• Writing• Physics• Angel• PLC• BIM• Kids• Consulting• Geek Pride
  • Bride’s Sales Comments• Oversell • Our needs• Aggressive • Reality• Truth • Empathetic
  • Bucket List• Trike trip• $$$$$• Yours?
  • 2016 ISA M&S Congress• To be held in Sao Paolo • The history of newspapers ✓ Admission $2,400 and the new markets• Will social media ever come • Technology is irrelevant, but back? necessary ✓ Impact of fulfillment auctions ✓ Deal with it• How prepared are we for • Legal compliance for the African markets? marketplace• Impact of the iPad 5 ✓ The new rules• Will Watson eliminate sales • Mandatory green marketing jobs? and compliance• Leaving the USA for China • The distributed automation and SA concept – DAC ✓ Where to get started
  • 2016 (cont.)• The threat to markets from • Virtual conferences are the ―whatnot‖ virus strong ✓ Illegal to use social • Keynotes by… manipulation – compliance ✓ Lady Gaga, U3, Tata, Exxon• Asset management vs. Mobile, the Yankee Group and marketing and sales Qualcomm• Programming the news sales apps ✓ Are humans necessary?• Coping with jet lag• Learn to drink tea• Credit cards are the only currency
  • morley@barn.org ordeb@barn.org