A FIreside Chat with Dick Morley

A Fireside Chat With Dick MorleyISA Marketing & Sales Summit 2011St. Louis, MO • morley@barn.org

Dick Morley will host an interactive discussion withthe attendees in his fireside chat. Dick will supplystories and answer questions. Stories can be ruinedby the facts, so don’t expect the truth. Harleys andscience are the buffet for this afternoon. He will notbe attending the beer tour and will be able tocontinue long into the night. Dick will also presentthe M&S agenda for the year 2016.He will try to stay on subject but has been known towander. No wonder after 40 foster children. Haveseveral cups of coffee before attending. A secondbanana will be on deck with Dick to refresh hismemory.

Who Am I?

Tidbits• Hologram of perception• Don’t tweet talk me• Information tells – complexity• You don’t know squat• The ability to connect• The road to the R brain

M&S• Hunters and farmers• Value is all• Size matters

$ Sales (millions)Relationship between sales and earnings before tax of small- tomedium-sized companies (source: ValueLine®, 1994 data)+ =average values — = calculated values where % profit =4(1000/sales)2/3

COFES Experiment

The Plan for Everything

M&S• 18 inches — next to the last fix• Grunt to brass ratio 80:1• Suit to geek ratio 1:1• 10:1 to win the battle ✓ VC and war

Mistakes by Me• Chocolate• Granite• Racing• The club• Publishing• Oranges• Super CPU• Speaker

Surprises• Writing• Physics• Angel• PLC• BIM• Kids• Consulting• Geek Pride

Bride’s Sales Comments• Oversell • Our needs• Aggressive • Reality• Truth • Empathetic

Bucket List• Trike trip• $$$$$• Yours?

2016 ISA M&S Congress• To be held in Sao Paolo • The history of newspapers ✓ Admission $2,400 and the new markets• Will social media ever come • Technology is irrelevant, but back? necessary ✓ Impact of fulfillment auctions ✓ Deal with it• How prepared are we for • Legal compliance for the African markets? marketplace• Impact of the iPad 5 ✓ The new rules• Will Watson eliminate sales • Mandatory green marketing jobs? and compliance• Leaving the USA for China • The distributed automation and SA concept – DAC ✓ Where to get started

2016 (cont.)• The threat to markets from • Virtual conferences are the ―whatnot‖ virus strong ✓ Illegal to use social • Keynotes by… manipulation – compliance ✓ Lady Gaga, U3, Tata, Exxon• Asset management vs. Mobile, the Yankee Group and marketing and sales Qualcomm• Programming the news sales apps ✓ Are humans necessary?• Coping with jet lag• Learn to drink tea• Credit cards are the only currency

morley@barn.org ordeb@barn.org

A FIreside Chat with Dick Morley

by ISA Marketing & Sales Summit on Oct 27, 2011

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A FIreside Chat with Dick Morley — Presentation Transcript