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Doug Brock, Kendall Electric
What does the term Gemba have to do with marketing and sales?
Gemba in Lean Manufacturing terms means The Real Place. In Lean, you go to the Real Place to observe the Real Thing to get the Real Facts and Data. Improvements are discovered and problems are solved at the Gemba. The Gemba Walk is the tool frequently used to discover, deploy, and implement improvements. Managers walk through the Real Place working with front line supervisors and workers to gather information and to ensure improvement ideas are discovered and implemented.
The concept of Gemba and Gemba Walks can be a perfect tool for discovering, implementing, and deploying marketing and sales ideas and improvements. The Gemba Walk can fuel innovation and cycles of learning in marketing and sales processes. Just like in manufacturing, getting marketing and sales to work together in the Real Place to observe the Real Thing to get the Real Facts and Data can be a powerful way to drive results in your organization.
Business Development, Marketing and Sales managers will learn simple techniques based on Gemba concepts in this presentation. These techniques can substantially increase the success in any sales improvement effort or marketing project. Attendees will leave the presentation with ideas that will help coordinate and tie sales activities to marketing strategies.
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