11 Reasons to Attend the 7 th Annual ISAMarketing & Sales Summit (10 are just not enough) The New Rules of Customer Engagement: Riding the Winds of Change
#11 Sharpen your marketing & sales skillsGreat break out sessions: • Social Media ROI • What Story are You Telling about Your Products? • Lead Generation and Prospect Qualification • Transforming the Sales Approach from Reactive Selling to Demand Shaping
#10 New Panel Discussions S Marketing Panel – Moderated by Julie Fraser S Sales Panel – Moderated by Matt Leary S Social Media Panel – Moderated by Jim Cahill
#9 Expand your Network S Take your online networking offline! S Meet automation industry leaders and peers S Make new friends, reconnect with old
#8 Share your expertise Many opportunities to share your expertise & add value Submit an abstract next year Tweet about your experiences “Like” the Facebook page and post your commentsJeff Cawley gives a talk at the 2011 ISA M&S Summit Join the group on LinkedIn
#7: Networking Night In Austin Thursday, August 16 @ 6:00 pm It’s Austin, so get weird with us. Dinner and music at a local restaurant.
#6 Strengthen ISA ties locally and nationally Become a member Learn more what ISA can offer you professionally Network with other members Join the planning committee for next year’s Summit Access to industry standards, free resume posting, free subscription to InTech Magazine
#5 Take a cool manufacturing tourTour of the Wind Turbinefacility at TECO/WestinghouseWednesday, August 15@ 9:00 am Last year’s tour of Emerson’s Engineering Facility
#4: See new products and servicesRubber Tree Systems
#3 Ask questions at Q&A Roundtables Get information and share answers to questions about: PR/Voice of the customer with Gary Mintchell Sales with Julie Fraser and Rick Albrecht Inbound Marketing and Social Media with Jon DiPietro and Juliann Grant It’s a speed dating format but relax, you’ll have more than 5 minutes!
#2 Illuminating Workshops How Not to Suck at Social Media by Jon DiPietro Principal, Domesticating IT Solution Selling by Matt Leary of Solutions Insights
#1 Inspiring Keynotes (or fun with Dick and Jane!)Very interesting topic from Jane Lansing, VP of Marketing, Emerson Process Management “Plantlandia - Knowledge loss, younger personnel, emerging markets. Its a new and exciting world...do you speak Plantlandese?” If for no other reason, you need to attend to meet “The Infamous Dick Morley” ! We never know what Dick will end up talking about, but we know that it will be interesting! This year’s topic is “Moneyball Marketing” - baseball and Monty Hall? His past topics have included black swans, group statistics, mountain tops and Lady Gaga. He’s always fascinating!