11 Reasons to Attend the 7th Annual Marketing & Sales Summit
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11 Reasons to Attend the 7th Annual Marketing & Sales Summit



11 Reasons to Attend the 7th

11 Reasons to Attend the 7th



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11 Reasons to Attend the 7th Annual Marketing & Sales Summit Presentation Transcript

  • 1. 11 Reasons to Attend the 7 th Annual ISAMarketing & Sales Summit (10 are just not enough) The New Rules of Customer Engagement: Riding the Winds of Change
  • 2. #11 Sharpen your marketing & sales skillsGreat break out sessions: • Social Media ROI • What Story are You Telling about Your Products? • Lead Generation and Prospect Qualification • Transforming the Sales Approach from Reactive Selling to Demand Shaping
  • 3. #10 New Panel Discussions S Marketing Panel – Moderated by Julie Fraser S Sales Panel – Moderated by Matt Leary S Social Media Panel – Moderated by Jim Cahill
  • 4. #9 Expand your Network S Take your online networking offline! S Meet automation industry leaders and peers S Make new friends, reconnect with old
  • 5. #8 Share your expertise  Many opportunities to share your expertise & add value  Submit an abstract next year  Tweet about your experiences  “Like” the Facebook page and post your commentsJeff Cawley gives a talk at the 2011 ISA M&S Summit  Join the group on LinkedIn
  • 6. #7: Networking Night In Austin Thursday, August 16 @ 6:00 pm It’s Austin, so get weird with us. Dinner and music at a local restaurant.
  • 7. #6 Strengthen ISA ties locally and nationally  Become a member  Learn more what ISA can offer you professionally  Network with other members  Join the planning committee for next year’s Summit  Access to industry standards, free resume posting, free subscription to InTech Magazine
  • 8. #5 Take a cool manufacturing tourTour of the Wind Turbinefacility at TECO/WestinghouseWednesday, August 15@ 9:00 am Last year’s tour of Emerson’s Engineering Facility
  • 9. #4: See new products and servicesRubber Tree Systems
  • 10. #3 Ask questions at Q&A Roundtables  Get information and share answers to questions about:  PR/Voice of the customer with Gary Mintchell  Sales with Julie Fraser and Rick Albrecht  Inbound Marketing and Social Media with Jon DiPietro and Juliann Grant  It’s a speed dating format but relax, you’ll have more than 5 minutes!
  • 11. #2 Illuminating Workshops  How Not to Suck at Social Media by Jon DiPietro Principal, Domesticating IT  Solution Selling by Matt Leary of Solutions Insights
  • 12. #1 Inspiring Keynotes (or fun with Dick and Jane!)Very interesting topic from Jane Lansing, VP of Marketing, Emerson Process Management “Plantlandia - Knowledge loss, younger personnel, emerging markets. Its a new and exciting world...do you speak Plantlandese?” If for no other reason, you need to attend to meet “The Infamous Dick Morley” ! We never know what Dick will end up talking about, but we know that it will be interesting! This year’s topic is “Moneyball Marketing” - baseball and Monty Hall? His past topics have included black swans, group statistics, mountain tops and Lady Gaga. He’s always fascinating!
  • 13. Register Today!marketingsalessummit.com/register