Eat.ly lean startup

Never Launch, Just iterate http://bit.ly/neverlaunch
Get a product live fast
Use the product
Form a thesis (Data + Pictures = Change)

Solid Foundation
Team (Everyone is in product)
Engineering
Business
Design
Essentials
Equity conversation – Day 0
Costs
Scratching your own itch

Lean, Mean, and Green
Lean (!)
2-6 hours per month
Too small to fail (no outside $)
Mean ( >: )
Bugs? Mission critical = fix, everything else = hope to get to it! (seriously)
Boot strap customer support – evangelists on Twitter and super users
Only the strongest ideas survive – feature bloat is not an option
Green ($)
SaaS business – passive work for passive income
Platform play – interested? Start your own niche!
Cover costs? = success!

Questions from LSM
What did we build?
MUP – minimum usable product
Quick peer poll – no drastic surveys or focus groups. Leveraged current net behavior
Insight and surprises?
Discovery of problems from twitter – most common form of communication
The great divide – people who love food vs. people that love social
Don’t be afraid to hit “reset” – test, deliver then test and deliver again
Learn current tech – Engine Yard, AWS, SendGrid, GA, SEO, FB API V2
3 Mistakes we made:
Expected discovery
Soft launching features
Provisioning fixed resources to this project
10 to 1000
Twitter – the backbone of discovery (shortened URLs)
Mentions (Thrillist, GQ, Top Chef)

Just the facts please! Growth ~ 20% per month Plans ~ build your own! Return ~ knowledge, confidence, experience

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Eat.ly lean startup

by Eric Friedman on May 19, 2010

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Eat.ly lean startup — Presentation Transcript